月饼行研大放送(共2份)
数据报告两手抓
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艾媒咨询|2021年中国月饼市场与消费趋势调查报告
本报告研究涉及企业/品牌/案例:广州酒家,华美食品,苏州稻香村
数据显示,2020年中国月饼市场销售规模已超200亿元,随着疫情防控常态化、国民对传统节日重视提高,走亲访友的需求将继续复苏,预计2021年中国月饼销售规模将达218亿元。在行业快速发展的同时,市场消费也呈现出新的特点,2021年中国月饼消费自吃需求增多、送礼需求相对降低,保证月饼味道与品质,将成为月饼品牌持续发展的立足之本。从月饼制作企业来看,主要有餐饮企业布局食品生产业务、烘焙企业推出应季产品与以借势营销为主要目的的跨界品牌三种企业。总体而言,在市场竞争加剧、月饼消费需求变化等因素推动下,中国月饼市场将会朝着规范化、口味持续创新、包装风格本土化等方向发展。
According to data, the sales scale of China's mooncake market in 2020 has exceeded 20 billion yuan. With the normalization of epidemic prevention and control and the masses' emphasis on traditional festivals, the demand for visiting relatives and friends will continue to recover. It is estimated that the sales scale of mooncakes in China will reach 20 billion yuan in 2021. 21.8 billion yuan. With the rapid development of the industry, market consumption has also shown new characteristics. In 2021, the demand for self-catering mooncakes in my country will increase, and the demand for gifts will relatively decrease. Ensuring the taste and quality of mooncakes will become the basis for the sustainable development of mooncake brands. From the perspective of moon cake manufacturers, there are three main types of companies: catering companies that deploy food production business, bakery companies that launch seasonal products, and cross-border brands that focus on the market. In general, driven by factors such as intensified market competition and changes in moon cake consumer demand, the Chinese moon cake market will develop in the direction of standardization, continuous innovation in taste, and localization of packaging styles. -
艾媒报告|2020Q1中国婴幼儿辅食行业运行监测报告
本报告研究涉及企业/品牌/案例:卡夫亨氏,嘉宝,小皮,英氏,方广
在中国居民可支配收入显著提高、全面放开二孩政策以及育儿观念转变的三重刺激下,近年来婴幼儿辅食行业年均增长率超过18%,2018年行业产量更是达到13.2万吨,但是行业仍处于供不应求的状态,供求仍存在巨大缺口。参考港澳欧美的消费模式,市场潜力还未完全释放。从市场表现来看,在细分市场中谷物类辅食最受青睐,而国产品牌亦积累良好的口碑。iiMedia Research(艾媒咨询)数据显示,22.7%的受访网民主要出于安全原因选择自制婴幼儿辅食,但超过六成网民也抱怨自制耗时耗力的缺点。从消费情况来看, 安全性是婴幼儿辅食消费的首要因素,同时,消费者青睐更具信任度的线下渠道。总体来说,78.2%的受访网民对婴幼儿辅食产品表示满意,但是网民仍指出了产品价格高、品质不稳定等不足,并期待未来产品在安全、营养等方面的改进。
Driven by the significant increase in disposable income of Chinese residents, the universal two-child policy and the change in parenting concepts, the average annual growth rate of the infant supplementary food industry has exceeded 18% in recent years, and the industry output in 2018 reached 132,000 tons, but there is still a huge gap between supply and demand. Refer to the consumption patterns in Hong Kong, Macao and western countries, the market potential has not yet been fully released. From the perspective of market performance, cereal-based supplementary food are the most popular, and domestic brands have gained good reputation. As the data of iiMedia Research showed, 22.7% of the netizens surveyed chose to make infant supplementary food by their own mainly for safety reasons, but more than 60% of netizens also complained about its shortcomings like time and labor consuming. In terms of consumption, safety is the primary factor in infant supplementary food consumption. At the same time, consumers prefer to purchase infant supplementary food in a physical store with greater trust. Overall, 78.2% of the surveyed netizens showed satisfaction with infant supplementary food industry, but netizens still pointed out that prices of some products were too expensive and the quality was unstable, and they looked forward to future improvements in products’ safety and nutrition.
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