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艾媒咨询|2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和,行业进入存量竞争阶段,品牌内卷程度加剧。除了采取降价策略,各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末,蜜雪冰城海外门店已有4000家;2024年7月,喜茶、霸王茶姬陆续亮相巴黎,为奥运助力,借助国际赛事营销提升全球影响力。2024年8月,茶颜悦色在长沙开出首家零食生活杂货店,零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research(艾媒咨询)数据显示,预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势,到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028. -
艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业:喜茶,蜜雪冰城
iiMedia Research(艾媒咨询)数据显示,2020年中国新式茶饮市场规模为1840.3亿元,受冠疫情的影响,同比下滑10%,预计2022年将会突破三千亿元。艾媒咨询分析师认为,中国新式行业在这几年快速扩张后,发展步伐迅速,新式茶饮市场一二线市场增速放缓,呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇,人口达10亿以上,下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,蜜雪冰城,奈雪的茶,茶颜悦色,一点点,贡茶,CoCo都可,鹿角巷,ChaTime,一杯茶,Boba Time,茶太,Tea Station,伴伴堂,Cup of Joy,益禾堂,快乐柠檬,古茗,沪上阿姨,书亦烧仙草,乐乐茶,喜小茶,卡旺卡
iiMedia Research(艾媒咨询)数据显示,超过六成新式用户年龄位于26-40岁, 33.8%的用户每周消费一次新式茶饮,16.0%每天消费一次,新式茶饮逐渐成为中青年群体的高频消费品,这也推动了新式茶饮市场快速发展。截至2021年2月11日,喜茶门店超过700家,一点点门店超过4000家,蜜雪冰城门店超过11000家,可见新式茶饮品牌行业品牌众多,竞争异常激烈,但行业尚未定局,仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change. -
艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,奈雪の茶,茶颜悦色。
其他提及企业/品牌:coco都可,一点点,益禾堂,沪上阿姨,有茶,古茗,快乐柠檬,贡茶,蜜雪冰城,伏见桃山,书亦烧仙草,瑞幸小鹿茶,卡旺卡,七分甜,微博,抖音,微信,快手等。
2020年5月15日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对新式茶饮整个行业,特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析,并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析,判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现,随着互联网渗透率提高,外卖在国民消费中的作用进一步凸显,国民对外卖的需求增长,外卖产业整体发展态势良好,且仍有巨大的增长潜力。作为新式茶饮行业的下游产业,外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。
In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen. -
艾媒报告|2019年中国健身器材产业研究与发展趋势预测报告
本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle
在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。
Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands.
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