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艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告
本报告研究涉及企业/品牌/案例:知果果,超凡,权大师,汇桔网,猪八戒,快法务,海尔,华为,格力,吉利控股,中国电子科技集团,中国航空,中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所,柳沈侓师事务所,三友知识产权,三环知识产权,中原信达知识产权,北京集佳,中国专利代理(香港),佰腾,快智慧,知呱呱,高沃,中细软集团,高通,爱立信,京东,百度,1号店,滴滴打车,小米,宁波上中下自动变速器有限公司,时代佳丽公司,贵州茅台,凤凰网,人民日报,新华社,南方日报,索尼,高通,诺基亚,三星,阿里巴巴,腾讯,美国美光,日本东芝,LG,松下
随着全球对知识产权的重视程度提高,中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业,其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势,分别拥有25.8%和16.7%的百强企业,中国知识产权发展有区域集中化趋势。同时,iiMedia Research(艾媒咨询)数据显示,83.7%的中国企业研发支出集中在500万元以下,超70%的企业研发占比低于10%,中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为,以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场,随着人工智能、大数据的不断发展,以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。
With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market. -
艾媒报告 |2019中国家电市场运行监测及典型细分领域研究报告
本报告研究涉及企业/品牌/案例:海尔、西门子、美的、容声、三星、松下、美菱、海信、TCL、博世,格力、大金、奥克斯、志高、科龙、小米,苏宁易购,天猫,国美,京东,创维,华日,小天鹅,万家乐,康佳,方太,九阳,樱花
利好政策、消费升级与市场需求驱动下,中国家电行业快速发展。2017年,中国家电零售商品购进额达3554.6亿元,成交额达304.0亿元。2017年亿元以上的家电市场个数减少至32个。目前,在家电选购中,50.0%的人考虑个人喜好,46.0%更注重品牌知名度。艾媒金榜(iiMedia Ranking)数据显示,在空调品牌中,格力的排名最高,金榜指数达87.0;在冰箱品牌中,排名第一的为海尔冰箱,金榜指数为84.9;在电视品牌中,传统品牌TCL排名最高,金榜指数为70.5。艾媒咨询分析师认为,未来家电发展将更注重场景智能和用户体验。
Driven by favorable policies, consumption upgrade and market demand, China’s home appliance market is developing at a high speed. China’s retail purchase amount of home appliance reached 35,546 billion yuan in 2017, and the turnover were 3,040 billion yuan. Besides, the amount of home appliance market that are more than 10 billion yuan fell into 32 in 2017. Currently, 50.0% of the customers prefer to personal interest and 46.0% pay more attention to the brand popularity when purchasing the home appliance. iiMedia Ranking shows that Gree ranked the first in the brand of air conditioner, with the grade of 87.0.In terms of the brand of refrigerator, Haier was the championship, with the grade of 84.9. As for television, TCL, the traditional brand got 70.5 and won the first. iiMedia Research believes that the future development of home appliance will concentrate more on scene intelligence and user experience. -
艾媒报告 |2019全球及中国汽车动力电池行业研究与商业投资决策分析报告
本报告涉及企业/品牌包括:宁德时代、松下、比亚迪、LG化学、AESC、三星SDI、国轩高科、力神、孚能、比克、沃特玛、特斯拉、北汽新能源、宝马、日产、上汽荣威、奇瑞、现代、雷诺、大众、华泰、雪佛兰、江淮、吉利、江铃、丰田、三菱、东风、起亚、沃尔沃、猛狮科技、中航锂电、雄韬电源、格林美、邦普集团、豪鹏科技、超威集团、西恩科技、华友钴业、寒锐钴业、桑德集团、光华科技、芳源环保
受益于新能源汽车产业的发展,全球动力电池行业发展迅猛。iiMedia Research(艾媒咨询)数据显示,2018年全球动力电池装机量达到92.5GWh,同比增长45.8%。全球排名前十的动力电池企业市场占有率达到88.7%,宁德时代、松下、比亚迪连续两年抢占市场前三位。同时,中国动力电池行业进入快速发展阶段,2018年中国动力电池市场规模突破820亿元,中国动力电池市场集中度高,前十名企业的装机量达到整体的83.2%,宁德时代、比亚迪持续稳固行业龙头地位。作为动力电池产业衍生行业,中国电池回收行业处于起始阶段,目前已形成由生产者主导的回收和以专业第三方为主体的回收两种模式。总体而言,汽车动力电池行业呈现四大趋势:一是产销量持续快速增长,行业集中度在竞争中提升;二是动力电池系统销售价格有力下降,上游材料成为关键因素;三是动力电池发展利好,但负面事件频发仍引担忧;四是动力电池回收路线渐趋清晰,商业体系仍待健全。
Due to the development of new energy vehicle industry, the global power battery industry is developing rapidly. According to iiMedia Research, the global installed capacity of power batteries reached 92.5GWh in 2018, up 45.8% year on year. The market share of the world's top ten power battery enterprises reached 88.7%, and Ningde times, Panasonic and BYD have occupied the top three positions in the market for two consecutive years. Meanwhile, China's power battery industry has entered a stage of rapid development. In 2018, the scale of China's power battery market has exceeded 82 billion yuan, and China's power battery market is highly concentrated. The installed capacity of top ten enterprises has reached 83.2% of the total. As a derivative industry of the power battery industry, China's battery recycling industry is at the initial stage, and has formed two models of producer-led recycling and professional third-party recycling. In general, the automobile power battery industry presents four trends: first, the production and sales volume continue to grow rapidly, and the industry concentration increases in the competition; Second, the sales price of power battery system has been greatly reduced, and the upstream material has become a key factor; Third, the development of power battery is good, but the frequent occurrence of negative events is still worrying; Fourth, the recycling route of power batteries is becoming clearer, and the commercial system still needs to be improved. -
艾媒报告 |2018-2019中国医疗器械产业研究与投资分析报告
iiMedia Research(艾媒咨询)数据显示,2017年中国医疗器械市场规模达到758.8亿美元,规模增长速度高于世界水平,在经济和技术的发展以及政策的支持下,中国医疗器械行业发展态势良好。然而,医疗器械产业拥有国产化趋势等机遇外,仍然存在企业规模普遍偏小,投资力度不足等问题。
As the data of iiMedia Research showed, during the year of 2011 to 2017, the market scale of Chinese medical apparatus and instruments industry has increased at the speed of more than twice the world, but it still has a lot to do compared with the world. With the excellent economy, technology, policy and society environment, medical apparatus and instruments industry grows so well that many companies got financial investment; four Chinese companies ranked TOP 10 in a TOP 20 the most concerned medical apparatus and instruments companies ranking in the first half of 2018. Although the industry has an amount of development opportunities because of localization trend and industry upgrading, it is facing a series of problems, such as the decrease of trade surplus, the deficiency of R&D investment , the big amount of small companies and so on.
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