汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024-2025年中国上门按摩服务平台市场研究报告
居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑,也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长,带来了便利和创新的服务模式,也同时也催生了一系列行业乱象,如平台多次陷入“涉黄”争议,以及与旗下技师劳动关系复杂等,这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示,61.4%的上门按摩服务平台用户为男性,家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险,服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段,按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐,且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程,并努力打破舆论质疑,构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust. -
艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告
本报告研究涉及企业/品牌/案例:卖好车
下沉市场购车群体中的首购比例更高,首购需求较大。iiMedia Research(艾媒咨询)调研数据显示,下沉市场用户购车时,不再单纯关注价格,而是在价格可承受的范围内,更关注汽车的硬件设备(如动力、外观、内饰),以及软性因素(如安全性、娱乐功能)。同时,在下沉市场汽车销售渠道中,中小汽车经销商占比达到47.2%;而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform. -
艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例:团贷网,熊猫直播,网利贷,嗨家网,成长保,瑞幸咖啡,云集,新氧,小红书,知乎,豆瓣,淘宝,京东,天猫,拼多多,快手,抖音,微信,微博,腾讯QQ,今日头条等。
12月30日,由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场,艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲,通过客观的数据还原新经济、新消费等行业现状,并对行业未来趋势进行预判。这场年终秀到底有多少“干货”?
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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艾媒报告|2019中国互联网汽车金融发展专题研究报告
本报告研究涉及企业/品牌/案例:车白条,易鑫车贷,中国平安,微贷网,宜车贷,好车贷,大搜车,汽车之家,中国银行,京东
iiMedia Research(艾媒咨询)数据显示,2020年中国互联网汽车金融市场规模将超5600亿元。在利好的宏观环境和更趋规范化的市场条件下,汽车金融市场发展前景乐观,但与此同时,互联网汽车金融行业也面临着产品落地难等诸多挑战。
随着人们生活水平和消费水平的提高、互联网的发展,加上新能源汽车产业的崛起,互联网汽车金融行业步入了快速增长阶段,未来将有更多的互联网平台入局。iiMedia Research(艾媒咨询)数据显示,预计在2020年,中国中国互联网汽车金融市场规模将达到5600亿元。此外,八成计划购车网民有使用互联网汽车金融产品的意愿。54.3%的用户对互联网汽车金融产品表示信任,存在隐性收费、审核及放宽效率低是潜在用户最顾虑的因素。在汽车金融互联网化发展的必然趋势下,企业品牌建设是未来竞争发展的关键。
With the improvement of people's living standard and consumption level, the development of the Internet, and the rise of the new energy automobile industry, the Internet auto finance industry has entered a stage of rapid growth, and more Internet platforms will be introduced in the future. As the data of iiMedia Research showed, China's Internet auto finance market is expected to reach 560 billion yuan by 2020. In addition, 80% of Internet users who plan to buy cars are willing to use Internet auto financing products. 54.3 percent of the users expressed trust in Internet auto financing products, and the most worrying factor for potential users was hidden fees, the low efficiency of auditing and relaxation. Under the inevitable trend of Internet development of auto finance, enterprise brand construction is the key to future competition and development. -
艾媒报告|2018-2019中国共享经济行业全景研究报告
本报告研究涉及企业/品牌/案例:滴滴,摩拜,神州,易到,自如、爱彼迎、途家,Wework、ATLAS 寰图,街电,闲鱼、转转,瓜子二手车,人人车,爱回收,美团跑腿,知乎,果壳,丁香、微医,青桔单车,哈啰出行,摩拜单车,ofo,首汽约车,滴滴出行,嘀嗒出行,曹操出行,神州专车,驾呗,联动云租车,GoGun出行
随着中国经济的转型升级,共享经济凭借互联网技术的优势及政策红利成为社会经济发展新动能。2018年中国共享经济参与人数超过7.6亿人,其中作为服务提供者的约7500万。共享经济涉及领域广泛,从出行、住宿等生活服务领域向工业制造、农业等生产领域持续扩展,共享单车、共享充电宝、共享住宿等等共享方式都是共享经济的产物。iiMedia Research(艾媒咨询)数据显示,2019中国网民对共享经济产品使用的满意度普遍较高,非常满意以及满意的用户占比合计超过五成,共享经济经过较长时间的发展,获得了大部分用户的认可。未来随着共享经济模式逐渐成熟,围绕企业B端服务以及5G技术的应用将成为新的发展方向。
With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction. -
艾媒报告 |2019-2021年中国汽车定制改装产业现状剖析及发展前景分析报告
本报告研究涉及企业/品牌/案例:上汽集团,华域汽车,比亚迪,均胜电子,长安汽车,长安B,长城汽车,福田汽车,江淮汽车,广汽集团,大众公司,丰田汽车,戴姆勒股份有限公司,福特汽车,本田汽车,宝马集团,东风汽车,尼桑汽车,猎豹汽车,海马汽车,奇瑞汽车,现代,雷诺
2018年,中国私人汽车拥有量超过2亿,同比增长12.0%。个性化消费方式推动汽车定制改装产业发展。2016年中国中产阶层占成年人口的21.1%,他们最关注的消费领域是汽车及汽车用品。面对巨大的汽车定制改装产业市场潜力,上汽大通推出C2B智能模式,长安汽车推出C2M模式,通过搭建产业链条,力求以数据化平台连接汽车用户与厂商。iiMedia Research(艾媒咨询)调研发现,目前汽车定制改装普及程度较低,仅有56.5%的网民听说过汽车定制,仅有2%的用户购买过定制汽车。艾媒咨询分析师认为,目前中国正处在汽车定制产业的起步发展阶段,能够基本满足消费者的浅层定制,而对汽车定制规模化生产程度不高,有待进一步向分散化生产方向发展,以满足用户完全自由定制需求。
In 2018, China's private car ownership exceeded 200 million, up 12.0% year-on-year. Personalized consumption mode to promote the development of automotive custom modification industry. China's middle class accounted for 21.1% of the adult population in 2016, with the most important consumer areas being cars and automotive supplies. Facing the huge market potential of automotive custom modification industry, SAIC Chase launched the C2B intelligent mode, Changan Automobile launched the C2M model, by building the industrial chain, and strive to connect automotive users and manufacturers with a data-based platform. IiMedia Research research found that the current popularity of car customization modificationist is low, only 56.5% of netizens have heard of car customization, only 2% of users have purchased custom cars. Ai media consulting analysts believe that China is currently in the initial stage of automotive customization industry development, can basically meet the consumer's shallow customization, and the scale of production of automotive customization is not high, to further develop to decentralized production direction to meet the user's completely free customization needs. -
艾媒报告 |2019上半年中国互联网二手车拍卖平台研究报告
本报告研究涉及企业\品牌\案例:天天拍车,车速拍,车置宝,大搜车,优信拍,车易拍,车开新,车300,公平价,二手车之家,58同城,车享拍,瓜子二手车直卖网,人人车
在政策以及市场消费购车观念变化的共同影响下,中国汽车交易市场中国新车交易发展开始放缓,2019年第一季度销量仅为637万辆,同比下降11.32%。与此同时,二手车的交易量增长了11.46%,二手车交易重要性不断提升。而各类二手车交易渠道中,互联网二手车拍卖平台发展最受关注。iiMedia Research(艾媒咨询)数据显示,35.9%的受访二手车C端卖家对于在互联网二手车平台上售卖二手车的意向较为强烈,同时约七成的受访卖家愿意尝试使用互联网二手车拍卖平台。对于二手车车商而言,车源丰富的互联网拍卖平台也是他们偏好选择的收车渠道。互联网二手车拍卖平台具有巨大的发展潜力,未来有望成为二手车行业主流,但仍需要完善价值标准体系,提升用户体验。
Under the combined influence of policy and the change of market consumption mind of car purchasing, the development of new car trade in China automobile market began to slow down. Sales in the first quarter of 2019 were only 6.37 million vehicles, decrease 11.32% from the same period of last year. Meanwhile, the volume of used car transactions increased by 11.46%, and the importance of used car transactions has been rising. Among all kinds of used car trading channels, the development of Internet used car auction platform is the most concerned. As the data of iiMedia Research showed, 35.9% of the interviewed used car seller had strong intention to sell used cars on the Internet used car platforms, while about 70% of the interviewed sellers were willing to try to use the Internet used car auction platform. For used car dealers, the Internet used car auction platform with abundant automobile resources is also their preferred channels to collect cars. Internet used car auction platform has great potential for development. It is expected to become the mainstream of used car industry in the future, but it still needs to improve the value standard system and enhance user experience. -
艾媒报告|2019全球二手车市场调查与趋势动态数据监测报告
本报告研究涉及企业/品牌/案例:雷诺-日产,现代-起亚,丰田,本田,马自达,三菱,吉利,奇瑞,力帆,大众
Manheim,Carmax,Autonation,Beepi,Kelley Blue Book,Carsome,eBay,ATG,SUV,CarFax,CarMax,Edunds,TureCar,Shift,Carvana,Vroom,Instamotor,Carloha,Gulliver,USS,LeasePlan,SixtLeasing,Mobile.de,GGG,Kaufland,美延
中国新车销售量下降,而二手车交易处于增长趋势,市场潜力大。2019年第一季度中国汽车销量为637.2万辆,新车市场呈现同比负增长态势。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,二手车的年销量目前还不到新车年销量的1/3。2019年二手车市场最多可以提供约6000万辆二手车,供给市场明显大于需求市场,发展二手车出口业务将有利于给整个汽车行业注入新的发展活力。发达国家已经形成了比较成熟的二手车交易市场,2016年,美国二手车销量为3851.4万辆,其中,汽车经销商4S店的市场份额最大占比 37.0%。2018年日本共出口952.5万辆汽车;2018欧洲新车登记数量1562.0万辆。而“一带一路”沿线国家二手车市场需求量大,是中国二手车业务的首要目标群体。缅甸、柬埔寨每年进口车辆90%为二手车。俄罗斯汽车以二手车为主,2018年中国汽车品牌在俄罗斯二手车市场的总销量达8.05万辆,同比增长了8.5%。其余国家的二手车市场尚未饱和,“一带一路”沿线国家二手车市场缺口大,有利于中国发展二手车出口业务。
The sales of new car in china fell but the second-hand car has been rising and keeps good potential.2019Q1 China automobile sold 6.3 million yuan and it shows a descend trend. However, the second-hand cars sold 1.3 billion yuan, with the growth of 11.5%. At present, the amount of second-hand car does not reach 1/3 of the new car. In 2019, the second-hand car market can provide about 6.0 billion cars, which means developing second-hand car market will benefit the whole car market. The developed country has formed mature second-hand car market. In USA, the amount of second-hand car reached 3.8 billion in 2016, and 4S dealer accounted for the most market share, which is 37.0%.Japan exported 9.5 million cars in 2018,and Europe had 1.5 billion registered cars. Some countries along “One Belt And One Road“ have a large amount of demand for automobiles, among which southeast Asian countries and Russia have the largest demand for imported second-hand cars. 90% of imported vehicles in Myanmar and Cambodia are used cars every year. In 2018, the total sales volume of Chinese car brands in Russia's second-hand car market reached 80,500, up 8.5% year-on-year. The second-hand car market in other countries is not yet saturated. Due to the large gap of second-hand car market in countries along “One Belt And One Road“, it is conducive to the development of second-hand car export business in China.
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