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艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例:团贷网,熊猫直播,网利贷,嗨家网,成长保,瑞幸咖啡,云集,新氧,小红书,知乎,豆瓣,淘宝,京东,天猫,拼多多,快手,抖音,微信,微博,腾讯QQ,今日头条等。
12月30日,由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场,艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲,通过客观的数据还原新经济、新消费等行业现状,并对行业未来趋势进行预判。这场年终秀到底有多少“干货”?
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
(以下为节选页,完整版共84页) -
艾媒报告| 2018-2023全球及中国高端保险产业运行大数据与标杆案例分析报告
本报告研究涉及企业/品牌/案例:国寿股份,平安人寿,安邦人寿,太保人寿,泰康人寿,太平人寿,新华人寿,华夏人寿,富德生命,人保寿险,天安人寿,工银安盛,恒大人寿,友邦人寿,信诚人寿,招商信诺,中意人寿,中美联泰,中宏人寿,交银康联,中英人寿,宝马,奥迪,沃尔沃,捷豹,路虎,凯迪拉克,雷克萨斯,英菲尼迪,讴歌,奔驰,微医集团,长城信托,中信信托,建信信托,平安信托,华能贵诚信托
2018年全球保险费(除健康险外)为3.66万亿欧元,同比增长3.30%。中国方面,人身保险和财产保险双轨发展,特别随着高净值人群的比例增加,高端保险市场开始发力。艾媒咨询分析师认为,中国高端保险目标客户最关注的问题也是追求财富传承和安全。特别是在国际局势不稳定的新形势下,金融市场及财产的保值性和安全性,成为中国高端保险目标客户最关注的话题之一。并且,超过半数受访者表示已经开始准备或正在进行财富传承相关安排。同时,高端医疗保障,也是高端保险的重要吸引力之一。
In 2018, the global insurance premium (excluding health insurance) was 3.66 trillion euros, up 3.30% year on year. On the Chinese side, life insurance and property insurance are developing on a dual track. With the increase in the proportion of people with high net worth, the high-end insurance market has begun to develop. According to AI media consulting analysts, the most important concern of China's high-end insurance target customers is also the pursuit of wealth inheritance and safety. Especially in the new situation of unstable international situation, the preservation and safety of financial market and property has become one of the most concerned topics for China's high-end insurance target customers. Moreover, more than half of the interviewees said that they had already begun to prepare or were in the process of making relevant arrangements for wealth inheritance. At the same time, high-end medical insurance is also one of the important attractions of high-end insurance. -
艾媒报告 |2019年中国汽车后市场分析与发展趋势研究报告
报告涉及的相关企业/品牌/案例:京东、天猫、腾讯、滴滴出行、途虎养车、汽车超人、康众、牛咖斯、康普顿、铁将军、合众思壮、上汽集团、北汽集团、广汽集团、东风日产、上海通用、神龙、PSA集团、大众、别克、福特
在2018年中国整体汽车产销量下滑情况下,新能源汽车2018年销量依旧保持61.7%的高速增长,这将带来动力电池等新汽车后市场续期。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,超七成交易二手车的车龄在三年以上,随着汽车车龄的增加,车主对于汽车后市场的服务需求将呈现更强劲的增长。上汽集团、北汽集团等众多主机厂开设了汽车维修连锁体系。京东、阿里、腾讯等互联网巨头纷纷跨界进入汽车后市场。2018年线上汽车用户市场渗透率达到16.0%,女性车主用户增速较快,江苏地区网民最关注汽车后市场话题。线上汽保养项目增长最快,同比上涨120.3%。在汽车用品中,搜索指数最高的为装饰用品,消费者最关注的为汽车摆件、香水和车贴。电子用品中关注度最高为行车记录仪,2018年行车记录仪的市场规模达到313.0亿元,近六成消费者购买价格在千元以上。
Despite the decline in China's overall automobile production and sales in 2018, the sales volume of new energy vehicles in 2018 still maintained a high growth rate of 61.7%, which will bring about the renewal of the post-market of new vehicles such as power batteries. In 2018, China's second-hand car transaction volume reached 13.822 million, an increase of 11.5% year on year. More than 70% of the second-hand car transactions are over three years old. With the increase of vehicle ages, owners' demand for after-market services will show stronger growth. Saic motor, Beijing auto group and many other main engine plants set up a car maintenance chain system. Jd.com, Alibaba, Tencent and other Internet giants have entered the post-auto market across the border. In 2018, the market penetration rate of online automobile users reached 16.0%, and the growth rate of female car owners was rapid. Netizens in Jiangsu province paid the most attention to the topic of post-automobile market. Shanghai automotive maintenance line project growth fastest, up 120.3%. In the automotive supplies, the highest index for the search for decorative goods, consumers are most concerned about the automotive accessories, perfume and stickers. Among electronic products, auto data recorder attracts the most attention. In 2018, the market size of auto data recorder reaches 31.3 billion yuan, and nearly 60% of consumers purchase auto data recorder at more than 1000 yuan.
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