科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts. -
艾媒咨询|2024-2025年中国餐饮服务商行业白皮书
随着全国各地促销费政策的持续发力,餐饮消费市场需求不断被激发,加速拓店和深入下沉市场成为各地餐饮品牌的重中之重,各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示,2023年中国餐饮收入达52890亿元,餐饮行业进入平稳发展期,预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效,完成数字化转型。2018-2023年中国餐饮连锁率持续提升,各中大型餐企纷纷计划出海甚至已经出海,含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大,69.0%的餐饮企业有数字化意向或计划。2024年,信息管理系统割裂(38.7%)与营销推广及运营能力较弱(36.1%)问题成为餐饮企业实施数字化布局的主要难题;餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快,餐饮服务商正加速布局一体化服务,行业已涌现多家头部企业。此外,国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线,“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity. -
艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告
本报告涉及的案例/品牌/企业:百度输入法,搜狗输入法,讯飞输入法
随着手机网民规模和互联网普及率的不断提升,中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示,中国第三方手机输入法保持连续增长趋势,2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面,AI技术与输入法行业的发展融合不断深化,AI功能逐渐成为了输入法品牌的核心竞争力;另一方面,凭借技术研发技术和深耕行业经验,头部平台逐渐开始拓展B端市场,与不同行业、不同领域品牌进行合作,为其量身定制产品服务方案,多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups. -
艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告
本报告研究涉及企业/品牌/案例:网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。
政策门槛的提升加速了行业的整合,疫情带来了新的发展机遇,中国在线青少儿英语行业迎来新发展,2020年中国在线少儿英语教育市场规模达到4858亿元,预计到2021年底市场渗透率将达到37%,2022年将达51%。iiMedia Research(艾媒咨询)数据显示,53.6%的受访者更倾向于选择AI趣味互动课,49.2%的受访者会选择游戏教学课,在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式,从而提升少儿对于学习的兴趣和学习效果。未来,在线少儿英语教育市场格局将趋于纺锤形,行业分化愈发明显,头部机构将利用自身优势抓住机遇,迎来一波新的高速增长机会。随着在线教育下沉,本地化网校将迎来崛起,地域龙头布局本地化网校,OMO 混合服务模式将愈发普遍。
The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common. -
艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告
本报告研究涉及企业/品牌/案例:宝钢股份,华菱钢铁,河钢股份,沙钢股份;其他提及企业/品牌:钢之家,兰格钢铁,我的钢铁,找钢,荷钢网,中国联合钢铁网,东方钢铁,在线海鑫钢网,中拓钢铁网,中钢在线,运钢网,嘀嘀拼钢,斯迪尔,欧浦智网,三钢闽光,新兴铸管,重庆钢铁,山东钢铁,南钢股份,马钢股份
2020年4月1日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外,报告探讨产业上下游的运营模式,结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析,对钢铁行业总体运行情况进行分析,并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示,2019年钢材产销率基本稳定在99%以上。但是2018年,中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍,一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲,特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。
China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years. -
艾媒咨询|2019中国电子签名行业专题报告
本报告研究涉及企业/品牌/案例:上上签、法大大、契约锁。
随着数字化进程的加速落地,多政府部门先后提及加强和深化电子签名技术应用,同时伴随企业人力成本的增加,增大对电子签名的诉求,进一步加速电子签名技术的普及。iiMedia Research(艾媒咨询)数据显示,电子签名的行业平均使用渗透率接近10%,尤其在人力资源、房地产、物流、制造等领域提升较快,其中合同与协议是电子签名签署的最主要文件类型。近六成用户使用电子签名频率超过100次/周,且普遍表示,电子签名相对于传统签名降本提效功能显著。与此同时,数据安全也广受企业重视,仅四成用户认为自身信息安全得到了100%的保障。艾媒咨询分析师认为,区块链,人工智能等新技术的融合,拓宽了电子签名服务范围,市场集中度也会进一步提升,同时,合规安全能力将成厂商核心壁垒,考核标准逐渐趋严。
With the accelerated implementation of the digitalization process, many government departments have mentioned strengthening and deepening the application of electronic signature technology. At the same time, with the increase in enterprise labor costs, the demand for electronic signature has increased, and the popularity of electronic signature technology has been further accelerated. According to the data of iiMedia Research ,the average penetration rate of electronic signature industry is close to 10%, especially in the fields of human resources, real estate, logistics, manufacturing, etc., where contracts and agreements are the most important documents signed by electronic signatures Types.Nearly 60% of users use electronic signatures more than 100 times a week, and it is generally stated that electronic signatures have significant cost-reduction and efficiency improvements compared to traditional signatures. At the same time, data security is also widely valued by enterprises, and only 40% of users believe that their information security is 100% guaranteed. iiMedia consulting analysts believe that the integration of new technologies such as blockchain and artificial intelligence has broadened the scope of electronic signature services, and the market concentration will be further improved. At the same time, compliance security capabilities will become the core barrier for manufacturers, and the assessment standards will gradually become stricter .
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