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艾媒咨询|2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告
近年来,中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示,2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后,国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强,国潮风格在运动鞋服设计中的应用越来越广泛,深受市场欢迎。这既满足了消费者对个性化追求的需求,也为品牌带来了差异化竞争的新机会,进一步丰富了产品的文化内涵,提升了本土品牌在国际市场上的影响力。展望未来,国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年,中国运动鞋服市场规模有望攀升至5989亿元,预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market. -
中国品牌杂志社X艾媒咨询|2024年中国品牌营销创新与消费趋势洞察报告
2024年5月7日,备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办,聚焦中国品牌在新时代下的创新与发展,探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动,并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步,市场消费趋势与品牌营销模式都在逐渐发生转变,AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research(艾媒咨询)数据显示,品牌营销模式逐渐向细分人群、精准定位的方向转变,2023年中国移动广告市场规模为4646.6亿元,同比增长2.7%,预计2025年市场规模有望突破4800亿元。2024年,54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品,且61.4%的消费者通过短视频平台了解国货品牌信息,简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高,越来越多消费者愿意为个人兴趣买单,青年消费者已走在时代前列。未来,AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing. -
艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例:华利股份,申洲国际,安踏,李宁,特步,361°,阿迪达斯,迪卡侬
2021年5月7日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国的运动鞋服产业进行了全面分析,并且对产业链上中下游,特别是中游加工环节和下游用户行为进行了深度调研,并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward. -
艾媒报告|2019-2021年中国再生资源行业动向及趋势分析报告
本报告研究涉及企业/品牌/案例:启迪环境,格林美,贵研铂业,山鹰纸业,东江环保,葛洲坝集团绿园科技有限公司,大连环嘉集团,爱回收,奥北环保,盈创回收,收荒匠,爱博绿,闲豆回收,小黄狗,回收宝,远洋集团,江苏霞客环保色纺股份有限公司
随着再生资源产业的逐步发展,中国再生资源市场需求旺盛,拥有完善回收网络和渠道的再生资源回收企业拥有议价权。因此,如启迪环境、格林美、豫光金铅等再生资源上市公司营收稳定增长,具有很好的经济效益。特别是互联网+的发展背景下,资本市场对“互联网+再生资源”行业看好,爱回收、闲豆回收、小黄狗、回收宝等企业都获得亿元以上的融资规模。艾媒咨询分析师认为,在政策大力扶持下,再生资源产业发展前景继续看好,再生资源市场将持续加温。
With the gradual development of renewable resources industry, China's market demand for renewable resources is strong, with a perfect recycling network and channels of renewable resources recycling enterprises have bargaining power. Therefore, such as TUS-EST, GEM, Yuguang Gold&Lead and other renewable resources listed companies revenue growth, with good economic benefits. In particular, in the context of the development of the Internet, the capital market is optimistic about the “Internet and renewable resources“ industry, Aihuishou, Xiandou Recycling, Xiaohuanggou, Huishoubao and other enterprises have obtained more than 100 million yuan of financing scale. iiMedia Research analyze that, under the strong support of policy, renewable resources industry development prospects continue to be optimistic, renewable resources market will continue to warm up. -
艾媒报告|2020-2024年中国润滑油行业市场需求预测与投资战略规划报告
本报告研究涉及企业/品牌/案例:中国石油,埃克森美孚,广西北海玉柴马石油高级润滑油有限公司,青岛康普顿科技股份有限公司,江苏龙蟠科技股份有限公司,西安石油大佳润实业有限公司,路路达润滑油(无锡)有限公司,卡松科技股份有限公司,福建莱克石化有限公司,上海高桥加德士润滑油有限公司,出光润滑油(中国)有限公司,石家庄中石鑫达润滑油有限公司,德国福斯集团,雪佛龙公司,韩国SK株式会社
润滑油行业的产业链相对完善,分为上游的石油初级炼制行业和添加剂行业,中游的润滑油制造,下游的汽车工业、船舶制造、工程机械、能源化工等润滑油应用行业。根据2013-2018年的数据看,中国润滑油行业的工业总产值与GDP增长情况基本保持一致。艾媒咨询分析师认为,随着国家对环境的关注度提高(如国六排放标准),发动机技术的进步、延长发动机油换油期、降低对尾气处理装置及对排放影响、提高燃油经济性以及进一步严格的环保法规,都将继续推动车用润滑油质量的发展。未来润滑油行业的竞争将逐步摒弃低端的价格竞争,变为产品和品牌的竞争,客户的需求逐渐向定制化、精细化转化,给润滑油企业带来了技术服务能力的新挑战。
The industrial chain of the lubricant industry is relatively complete, divided into the upstream petroleum refining industry and the additive industry, the lubricant manufacturing in the middle reaches, the downstream automotive industry, shipbuilding, engineering machinery, energy and chemical industries. According to the data of 2013-2018, the industrial output value of China's lubricant industry is basically consistent with GDP growth. Ai Media Consulting analysts believe that as the country's attention to the environment (such as the national six emission standards), engine technology advances, extend the engine oil change period, reduce the impact on the exhaust gas treatment device and emissions, improve fuel economy As well as further strict environmental regulations, the quality of automotive lubricants will continue to be promoted. In the future, the competition in the lubricant industry will gradually abandon the low-end price competition and become the competition of products and brands. The customer's demand will gradually be customized and refined, bringing new challenges to the lubricant service enterprises. -
艾媒报告|2019-2021年中国家禽消费市场大数据及饲养行业趋势研究报告
本报告研究涉及企业/品牌/案例:华英农业,传味股份,圣农发展,立华股份,永强集团,正方股份,顺宝农业,宏华股份,格润牧业,凤达,山佬古,晓鸣禽业,塞飞亚,仙坛股份,禾丰牧业
2018年,中国的禽肉消费量为1902.8万吨,是全球禽肉消费第一大国,其中,山东是中国最大的家禽产地。艾媒咨询分析师认为,从人均禽肉消费量来看,中国的禽肉消费水平依然低于发达国家水平仍有发展空间。并且受猪肉市场和饲料价格影响,自2019年1月以来中国鸡肉的批发价格不断上涨,华英农业、传味股份、圣农发展、立华股份等禽肉相关标杆企业因此获益增长迅速。
In 2018, China's poultry consumption was 1.928 million tons, making it the world's largest poultry consumer, with Shandong being the largest poultry producer in China. iiMedia Research analyse that from the per capita consumption of poultry meat, China's poultry consumption level is still lower than the level of developed countries still have room for development. And affected by the pork market and feed prices, since January 2019, the wholesale price of chicken in China has been rising, Huaying Agriculture, Teabo shares, San Nong Development, Lihua shares and other poultry-related benchmark enterprises have benefited from rapid growth. -
艾媒报告|2019中国电子发票行业研究报告
本报告研究涉及企业/品牌/案例:百望云,票易通,海南高灯科技有限公司,博思软件,金蝶发票云,51发票,航天信息股份有限公司,百旺金赋,大象慧云,发票通,简税,易票,云票,瑞宏网,富星电子发票云平台,合力中税电票云平台,瑞宏网,百旺云票
当前数字经济已经成为中国经济发展的新动能,推动传统领域进行数字变革的呼声日渐高涨。电子发票作为中国税务信息化的重要载体以及帮助企业实现数字化转型的有效工具,其推广和应用势在必行。iiMedia Research(艾媒咨询)数据显示,2018年全国电子发票开具数量为32.7亿张,较2017年增长了257.1%,预计2021年将接近500亿张。超六成受访网民对电子发票有所了解,使用率超过三成,且整体满意度较高。在使用场景方面,电商平台是最主要的线上场景,餐厅是最常使用的线下场景。艾媒咨询分析师认为,在政策力推、技术发展、资本支持下,电子发票将会加速渗透,具备较高技术实力和服务能力的玩家有望率先发展,行业马太效应逐渐形成。
At present, the digital economy has become a new driving force of China's economic development, and the voice of promoting digital transformation in traditional fields is growing. As an important carrier of China's tax informatization and an effective tool to help enterprises realize digital transformation, the promotion and application of electronic invoice is imperative. According to the data of iiMedia Research, the number of e-invoices issued nationwide in 2018 was 3.27 billion, an increase of 257.1% compared with 2017, and it is expected to be close to 50 billion in 2021. More than 60% of the netizens interviewed have some knowledge of electronic invoice. Although the utilization rate is less than 30%, the overall satisfaction is high. In terms of use scenarios, e-commerce platform is the most important online scenario, while restaurant is the most commonly used offline scenario. iiMedia consulting analysts believe that under the support of policy promotion, technology development and capital, e-invoice will accelerate penetration, and players with high technical strength and service ability are expected to take the lead in development, and the Matthew effect of the industry is gradually formed. -
艾媒报告|2019年全球及中国P2P网贷行业研究及风险预警报告
本月报涉及企业/品牌包括:Lending Club、雅堂金融、钱宝网、联璧金融、唐小僧、银票网、零钱罐、投之家、发财猪、牛板金、钱爸爸、e租宝、善林金融、红岭创投、团贷网、小米、邻家便利店、极路由、斐讯、海南贝格富、长红配资
2018年,中国网贷普及率位居世界前列,中国网贷交易额全球最高,达1789亿美元。中国P2P网贷行业经过了雨后春笋般的初始发展期、野蛮生长的快速扩张期和狂风暴雨般的风险爆发期,进入了政策调整期。2016年之前P2P行业缺乏监管,滋生了大量非法经营的问题平台。随后监管政策出台,政策收紧,问题平台资金链断裂,P2P网贷行业频频爆雷,大批投资人血本无归。2019年运营中的P2P网贷平台约1300家,截至2019年4月,中国P2P网贷新增问题平台超280家。非法集资的P2P网贷问题平台常以高额收益诱引投资人投资。P2P网贷问题平台常通过铺天盖地的广告宣传和高大上的自我包装来营造平台财力雄厚、实力强劲的假象。获得大量资金后,问题平台常通过借新还旧的方法吸引投资者继续投资。未来P2P网贷行业增长将趋缓,市场格局将更集中,监管将持续全面化和科技升级。
In 2018, China's online loan penetration rate ranked the world's top, and China's online loan transaction volume was the highest in the world, reaching $178.9 billion. China's P2P online lending industry has entered the policy adjustment period after its initial development period, rapid expansion period and risk explosion period. The lack of supervision in the P2P industry before 2016 has created a large number of illegal platforms. Subsequently, the regulatory policy was promulgated and the policy tightened, the problem platform capital chain broke, and the P2P online lending industry frequently thundered, and a large number of investors had no return. In the year of 2019, there were about 1,300 P2P online lending platforms. As of April 2019, there were more than 280 new P2P online lending platforms were died. The illegal fund-raising P2P online lending problem platform often induces investors to invest with high returns. P2P online lending problem platform often creates an illusion that the platform has strong financial strength and strong strength through overwhelming advertising and high self-packaging. After obtaining a lot of money, the problem platform often attracts investors to continue investing by borrowing money from new investors and returning to former investors. In the future, the growth of the P2P online lending industry will slow down, the market structure will be more concentrated, and supervision will continue to be comprehensive and technology upgrades.
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