银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2021年7-8月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:飞鹤,伊利,澳优,贝因美,袋鼠妈妈,红色小象
2021年7-8月母婴行业运行状况良好,在三孩政策以及电商经济等多方面的红利下,下半年母婴行业相关产品及服务需求有望得到提升。从政策上看,国务院及各地方政府颁布了促进生育的相关政策,从育儿假、税收抵免、育儿补贴金等方面着手,保障新生儿家庭的衣食住行等各个方面,以促进中国居民生育状况改善,中国政府长期促进生育率提升的政策将成为大方向。数据显示,近一年来母婴快消品线上市场的增速为13.9%,而线下市场增速仅为4.4%,而在2021年抖音818电商购物节中,母婴商品是直播带货的三大受欢迎商品之一,母婴消费品线上渠道的优势明显。艾媒咨询分析师认为,双十一电商购物节即将到来,母婴行业的商家可着手加强线上渠道销售,加入双十一预售大营,提高商品的销售状况。
From July to August of 2021, the maternal and infant industry will perform well. With the benefits of the three-child policy and the e-commerce economy, the demand for related products and services in the maternal and infant industry is expected to increase in the second half of the year. From a policy point of view, the State Council and various local governments have promulgated relevant policies to promote childbirth, starting from parental leave, tax credits, childcare subsidies, etc., to protect the food, clothing, housing and transportation of newborn families to promote the improvement of the fertility status of Chinese residents. , The Chinese government's long-term policy of promoting the increase in fertility rate will become the general direction. The data shows that in the past year, the growth rate of the online market of maternal and child fast-moving consumer goods is 13.9%, while the growth rate of the offline market is only 4.4%. In the Douyin 818 e-commerce shopping festival in 2021, maternal and child products are live broadcast. One of the three most popular commodities with goods, the online channel of maternal and child consumer goods has obvious advantages. IiMedia Consulting analysts believe that the Double Eleven e-commerce shopping festival is coming soon, and merchants in the maternal and infant industry can start to strengthen online channel sales, join the Double Eleven pre-sale camp, and improve the sales of goods. -
艾媒咨询|2021年中国特医食品产业运行大数据监测分析报告
本报告研究涉及企业/品牌/案例:雅培,雀巢,贝因美,西安力邦
数据显示,中国特医食品行业市场规模从2016年的25.9亿元增至2020年的77.2亿元,扩大了约3倍,预计2021年将增至100.1亿元。未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下,特医食品凭借在临床营养支持中不可替代的作用,其市场规模将持续保持增长。艾媒咨询分析师认为,随着居民收入水平的提升,公众对营养健康的需求提升,但科普不足和营养教育是妨碍特医食品发展的重要因素,因而加快特医食品在临床和公众中的普及将会是行业各方亟需解决的问题。
According to the data, the market scale of China's special medical food industry has increased from 2.59 billion yuan in 2016 to 7.72 billion yuan in 2020, an increase of about three times, and is expected to increase to 10.01 billion yuan in 2021. In the future, driven by the aging population, increasing downstream demand and the construction and development of hospital nutrition department, the market scale of special medical food will continue to grow with its irreplaceable role in clinical nutrition support. AI media consulting analysts believe that with the improvement of residents' income level, the public's demand for nutrition and health increases, but the lack of popular science and nutrition education are important factors hindering the development of special medical food. Therefore, accelerating the popularization of special medical food in clinic and the public will be an urgent problem to be solved by all parties in the industry. -
艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例:贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨,同比增长6.5%。艾媒咨询分析师认为,婴幼儿奶粉及辅食基本是刚性需求,特别是在电商、跨境电商和直播带货等形式的普及下,中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
艾媒报告|2019年中国婴幼儿奶粉市场研究与消费者洞察报告
本报告研究涉及企业/品牌包括:诺优能、爱他美、惠氏、雅培、美赞臣、美素佳儿、雀巢、喜宝、A2、英国牛栏、伊利、圣元、雅力士、贝因美、多美滋、飞鹤、合生元、完达山、君乐宝、三元、蒙牛乳业、H&H国际控股、光明乳业、澳优、三元股份、雅士利国际、*ST因美
2018年中国婴幼儿奶粉市场销售额达到2221.0亿元,同比增长18.6%。预计至2020年,中国婴幼儿奶粉市场规模将继续扩张至2955.1亿元。随着中国婴幼儿奶粉市场的进一步规范,在漫长的十年恢复期后,飞鹤、伊利和贝因美等国产奶粉品牌都取得了一定的市场份额。iiMedia Research(艾媒咨询)调研数据显示,目前有19.7%中国消费者更倾向于购买国产奶粉,并且三四线城市消费者对于国产奶粉信心更强,购买国产奶粉意愿比例分别为28.1%和28.9%。在购买婴幼儿奶粉购买过程中,奶粉的品牌声誉对于消费者的购买决策的影响最大,超过四成消费者会通过网络传播获取奶粉信息。近八成消费者购买奶粉的价格在200-400元之间,四成消费者最关心婴幼儿奶粉的营养功能。奶粉配方注册制施行后,大量杂牌、贴牌被清出市场,同时许多进口奶粉品牌因无配方注册资格而无法进行线下销售,在三四线城市将有120-140亿元的市场空间。艾媒咨询分析师认为,未来三四线城市的奶粉市场将成为国产品牌打好翻身仗的关键。
In 2018, Chinese infant milk powder market reached 222.1 billion RMB and the growth rate is 18.6%. It is expected that Chinese infant milk powder market will continue to expand to 295.51 billion RMB by 2020. With the further standardization of Chinese infant milk powder market, after a long recovery period of ten years, domestic milk powder brands such as Firmus, Yili and Beingmate have gained a great market share. According to iiMedia Research, 19.7% of Chinese consumers are more inclined to purchase domestic milk powder brands and consumers in third-tier and fourth-tier cities have stronger confidence in domestic milk powder, with 28.1% and 28.9% purchase intention respectively. In the process of infant milk powder purchase, brand reputation of milk powder has the greatest influence on the purchase decision. More than 40% of consumers search information about milk powder through the Internet. Nearly 80% of consumers buy milk powder at a price between 200 and 400 yuan and 40% of consumers are most concerned about the nutritional function of infant milk powder. After the implementation of the registration system of milk formula, a large number of unregistered and labeled milk powder brands have been removed from the market. Meanwhile, many imported milk powder brands are unable to carry out offline sales due to their lack of qualification for registration of formula. Therefore, there will be a market space of 12 to 14 billion RMB in third-tier and fourth-tier cities. iiMedia consulting analyst believes that milk powder market of three or four tier cities is the key for domestic brands fighting a turnaround in the future. -
艾媒报告|2019中国婴幼儿保育行业细分领域深度分析报告
本报告研究涉及企业/品牌/案例:华润万家、Ekoala、美国费雪公司、长春长生生物科技股份有限公司、拉克塔利斯集团、帮宝适、好奇、妙而舒、大王、MOONY、妈咪宝贝、安儿乐、雀氏、茵茵、爹地宝贝、露安适、DODIE、凯儿得乐、倍康、米菲、吉氏、一朵、纽诺教育、馨心教育、圣顿教育、袋鼠麻麻、多乐小熊、Urjoy school
中国的婴幼儿保育行业主要包括婴幼儿食品、用品、医疗、托育等领域。在婴幼儿食品领域,2019年,中国婴幼儿的辅食渗透率仅为25.0%左右,中国大陆婴幼儿的辅食和奶粉消费额的比例为1:7,中国港澳台地区为1:4,欧美等发达国家为1:1。在婴童用品领域,2018年中国婴儿推车市场规模达到132.1亿元,同比增长6.3%。63.9%的消费者计划在2019年增加消费支出,其中22.0%的消费者预计消费支出增加比例超过三成。在婴幼儿医疗领域,2018年,共有28种药品被要求修改说明书,包括一些中药注射剂、中成药大品种等。在婴幼儿照护领域,2019年5月,中国国务院发布了《国务院办公厅关于促进3岁以下婴幼儿照护服务发展的指导意见》,提出要大力推动婴幼儿照护行业发展,而2019年中国3岁以下婴幼儿在各类托育机构的入托率仅为4.1%,远远低于发达国家25%-55%的入托率。
China's infant and children care industry mainly includes infant food, supplies, medical care, and childcare. In the field of infant food, in 2019, the penetration rate of complementary food for infants and young children in China was only about 25.0%. Meanwhile, the ratio of food supplement and milk powder consumption for infants and toddlers in mainland China is 1:7, while in developed countries (Europe and the United States, etc.), the ratio is 1:1, and that in Hong Kong, Macao and Taiwan is 1:4. In the field of baby products, the size of China's baby stroller market reached 13.21 billion yuan in 2018, a year-on-year increase of 6.3%. 63.9% of consumers plan to increase consumer spending in 2019, with 22.0% of them expecting a 30% increase in consumer spending. In the field of infant and child medical care, in 2018, a total of 28 kinds of medicines were required to modify the instructions, including some Chinese medicine injections and large varieties of proprietary Chinese medicines. In the field of infant care, in May 2019, the State Council of China issued the “Guiding Opinions of the General Office of the State Council on Promoting the Development of Infant and Child Care Services Under 3 Years Old”, proposing to vigorously promote the development of infant care industry. China’s infants and young children have a 4.1% enrollment rate in various types of care institutions, far lower than the enrollment rate of 25%-55% in developed countries. -
艾媒咨询|2024-2025年中国羊奶粉市场消费趋势洞察报告
因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势,越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下,羊奶粉市场发展迅速升温,各大乳企龙头纷纷布局欲抢占先机。iiMedia Research(艾媒咨询)数据显示,2023年中国羊奶粉市场规模为167.1亿元,同比增长12.7%;预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化,成人羊奶粉消费者中,41-60岁的中老年消费者占比更高,为69.9%;而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年,占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识,54.4%消费者认为羊奶粉优势在于富含矿物质和维生素,47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速,行业竞争激烈,产品全年龄段覆盖率加深,品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下,奶源地的建设与供应链的完善,是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market. -
艾媒咨询|2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化,在婴幼儿奶粉的选择上,消费者不再满足于基础营养供给,而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research(艾媒咨询)数据显示,在婴幼儿奶粉的选择上,75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长,高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低,而在于营养成分的全面性和均衡性。随着消费观念的转变,人们对于婴幼儿营养的需求有了更深入的了解和认识,单一营养元素的竞争已经不能满足现代婴幼儿的成长需求,越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential.
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