电商行业报告合集(共29份)
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艾媒咨询|2021年中国尾货经济发展报告
本报告涉及的案例/品牌/企业:唯品会,京东闪购,奥特莱斯,石井商圈
当前线上尾货市场处于活跃状态,未来线上市场规模有望进一步增长。iiMedia Research(艾媒咨询)数据显示,2021年中国线上尾货市场规模将达5376亿元,同比增长8.6%,随着尾货市场交易品类不断丰富,到2023年,线上尾货市场规模将达6585亿元。此外,随着直播经济的发展,越来越多尾货商户们也加入到直播带货中来,尾货市场也正在全面推动电商销售和全面数字化,线上和线下销售紧密结合,如今“线下打烊、线上开播”成为新常态。
At present, the online tail goods market is active, and the scale of the online market is expected to grow further in the future. According to iiMedia Research , the scale of China's online tail goods market will reach 537.6 billion yuan in 2021, with a year-on-year increase of 8.6%. With the continuous enrichment of transaction categories in the tail goods market, the scale of online tail goods market will reach 658.5 billion yuan by 2023. In addition, with the development of live broadcasting economy, more and more tail goods merchants have also joined the live broadcasting. The tail goods market is also comprehensively promoting e-commerce sales and comprehensive digitization. Online and offline sales are closely combined. Now "offline closing and online broadcasting" has become the new normal. -
艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,抖音,快手,阿里巴巴1688,批批网,一手APP,红豆角APP,一件直播购
在明星带货热潮与疫情等众多因素推动下,中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示,2020年中国社会消费品零售总额为391981亿元,较2019年下降3.9%,其中网络零售额达117601亿元,占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓,2019年同比增长3.6%,批发市场进入瓶颈期;截止2021年4月,愿意选择批发电商的用户达有90%,消费者普遍认为,批发电商上的商品价格更便宜以及种类更多,其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点,越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020年中国数字中台行业市场趋势与头部企业布局研究报告
随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道,中国企业数字中台发展前景向好。在此背景下,腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略,行业市场规模持续扩大,iiMedia Research(艾媒咨询)数据显示,2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景,开始从企业零售向生产设计、内部运营和供应链等上游业务渗透,加速数据到价值的服务产生过程,未来有望演变成为企业的组织单元。
With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise. -
艾媒咨询|2020H1中国地摊经济运行监测分析报告
本报告研究涉及企业/国家/地区案例:阿里、腾讯、京东、日本地摊经济、美国地摊经济、欧洲地摊经济、四川地摊经济、南京地摊经济、西安地摊经济。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国地摊经济运行监测分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对地摊经济的发展进行分析,结合中国地摊经济发展的背景和可行性,以及全球典型国家的地摊经济发展经验,对地摊经济发展进行深度分析;更进一步,本报告还结合用户调研对地摊经济的购物、餐饮和娱乐等细分业态进行分析,以此探索未来地摊经济的发展趋势。新冠疫情期间,线下消费行业出现断崖式下跌,增加了失业人群并且加剧了低收入群体的生活困境。在此背景下部分城市开始放宽地摊政策,并取得了一定成果。艾媒咨询分析师认为,地摊经济往往会带来城市形象、交通秩序、产品质量等的问题,并且会对实体店铺带来一定冲击,因此地摊经济的发展需要因城制宜。
According to the survey, as of May 2020, the average annual income of Chinese was RMB 30,000, but the average monthly income of 600 million people was about RMB 1000, and the income and consumption needs of low-income groups were of concern to the community. According to a survey conducted by Ai Media Consulting, China's land stall consumption is mainly under 100 yuan, most of which is under 40 yuan. iiMedia Research believe that the economic threshold of the land stalls is low but there is a certain income-generating potential, both for low-income groups to provide consumer products, but also to help some low-income groups to increase income sources. -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.
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