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艾媒报告|2019-2020年中国在线直播行业研究报告
本报告研究涉及企业/品牌/案例:斗鱼直播,虎牙直播,企鹅电竞,龙珠直播,战旗直播,触手直播,蘑菇街,淘宝直播,映客直播,花椒直播,NOW直播,KK直播,一直播,BiliBili,YY直播,快手,CC直播,秀色直播,酷狗直播,抖音,目睹直播,好视通,布马网络等。
中国在线直播行业用户规模近五年来一直保持稳步增长,iiMedia Research(艾媒咨询)数据显示,2019年中国在线直播行业用户规模已增长至5.04亿人,增长率为10.6%;预计2020年在线直播行业用户规模达5.26亿人。2019年,VR、AI等技术带动在线直播行业发展,“直播+”的产品与内容创新不断显现,其中“直播+电商”迎来了高速发展的风口。艾媒咨询分析师认为,未来“直播+”的商业模式将继续发展完善,在线直播平台将更加注重精细化与专业化运营,通过产品、形式与内容的创新塑造和强化自身差异化优势,并通过技术赋能提升用户体验,布局更多业务和内容模块,赢得在线直播行业赛道的竞争。
The user scale of China's online live streaming industry has grown steadily in the past five years. Data from iiMedia Research shows that the user scale of China's online live streaming industry has increased to 504 million in 2019, with a growth rate of 10.6%. It is estimated that the figure will reach 526 million in 2020. In 2019, the development of online live streaming industry will be driven by VR, AI and other technologies, and the innovations on products and contents of “live streaming +” will continue to emerge, among which “live streaming + e-commerce” will usher in the outlet of rapid development. iiMedia Research analysts believe that the “live streaming +” business model will continue to develop in the future. China’s live online platforms will pay more attention to their refinement and specialization operations, build and strengthen their differentiation advantages through the innovations on products, live forms and contents. Through the technology, they can improve their users’ experience, set better business layouts and make more great content modules, to win the competition and stand out in the online live streaming market. -
艾媒研报|2019小米集团运行状况及行业趋势研究报告
本报告研究涉及企业/品牌/案例:小米集团,顺为资本,晨兴资本,IDG资本,启明创投,高通创投,淡马锡,DST Global,厚朴投资,云锋基金,All-Stars ,GIC,百度,海尔,华为,京东,谷歌,科大讯飞,中兴,中国移动,中国电信,中国联通,创维,水晶光电
5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询)数据显示,2019年上半年国内手机市场总体出货量1.86亿部,同比下降5.1%, 4G手机出货量为1.78 亿部,同比下降 4.2%。与此同时,中国5G手机新机型加速上市,新一轮换机潮前奏已经开始,手机行业面临洗牌。AIoT领域,iiMedia Research (艾媒咨询)数据显示,2018年中国AIoT智能硬件市场规模达5000亿元,呈高速增长态势,预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略,虽然小米在5G手机以及AIoT领域已经取得一定成绩,但面对巨头环伺的激烈竞争环境,小米未来的发展道路仍充满挑战,核心技术壁垒有待进一步提升。
The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved. -
艾媒报告 |2019全球ETC行业现状与中国产业链商业布局研究报告
本报告研究涉及企业/品牌/案例:金溢科技,距离科技,万集科技,博通集成,E-ZPass, I-Pass, Fastrak, E-Pass, SunPass,工商银行,建设银行,农业银行,中国银行,交通银行,邮政储蓄,银联云闪付,支付宝,微信,中远海科,达华智能,星帅尔,数字政通,华铭智能,华信新材,楚天高速,环球网,新财富,时代周报
随着中国汽车保有量逐渐增多,高速、城市道路拥堵以及尾气污染等问题愈发明显,政府部门推进ETC产业落地。葡萄牙、日本等发达国家ETC系统起步较早,目前处于平稳期,而中国ETC产业则相对处于快速发展阶段。2019年中国汽车保有量有望突破2.46亿,政府以2019年年底车辆ETC装载量达90%为目标。艾媒咨询分析师认为,2019年至2020年会是ETC产业的集中爆发期,届时将带动相关企业及上下游产业链发展;ETC背后潜在的优质用户以及ETC作为车联网新入口的可能,令银行、第三方支付平台等积极争夺这一用户市场;但值得注意的是,目前潜在用户仍对ETC的信息安全、便捷性等问题存在疑虑,因此需要提高这一群体的产品接受度;同时也要避免各大金融机构短期内可能诱发的不当竞争。
As car ownership has increasingly grown in China, problems, such as high-speed and urban road congestion and exhaust pollution, have become more and more apparent, and the government departments have promoted the development of ETC industry. The ETC system in developed countries, such as Portugal and Japan, started earlier and is currently in a stable period, while the Chinese ETC industry is relatively in a rapid development stage. In 2019, Chinese car ownership is expected to exceed 246 million, and the government aims to achieve 90% vehicle ETC loading by the end of 2019. iiMedia Consulting analysts believe that 2019 to 2020 will be a period for the concentrated outbreak of ETC industry in China, which will drive the development of related companies and the upstream and downstream businesses of industry chains. Due to the potential quality users behind ETC industry and ETC’s being a new entry point for the Internet of Vehicles, banks and third-party payment platforms are actively competing for this user market. However, it is worth noting that potential users still have doubts about ETC's information security and convenience, so it is necessary to improve their product acceptance. Besides, it is necessary to avoid improper competition that may be induced by the major financial institutions in the short term. -
艾媒报告 |2019中国社交电商行业研究报告
本报告涉及企业/品牌包括:拼多多、微盟、云集、好衣库、有赞、全球时刻、宝宝树、蘑菇街、小红书、微信、洋葱、支付宝、花生日记、腾讯、红杉、中通快递、顺丰快递、国和投资、一村资本、天堂硅谷、鼎晖投资、摩根士丹利、瑞士信贷、摩根大通、中金
中国电商行业的高速发展而传统电商又面临着获客成本高的瓶颈,客观上为社交电商发展奠定基础。iiMedia Research(艾媒咨询)数据显示,2019年中国移动电商用户预计增至7.13亿人。社交电商行业的崛起还得益于微信提供社交土壤以及小程序红利,2018年微信小程序电商用户规模已经达到1.32亿人。快速崛起下,2018年中国社交电商行业融资总额超过250亿元。目前中国社交电商主要分为三个类型,社交分享电商、社交内容电商和社交零售电商。其中更为强调裂变传播性的社交分享电商平台用户满意度最高,为7.26。社交电商在发展的同时也由于运营模式问题屡屡传出传销、假货新闻,政府法规以及行业内部监管都亟待加强。
The rapid development of China E-Commerce industry, and the traditional e-commerce platforms are facing the bottleneck of high customer cost, are objectively laying the foundation for the development of social e-commerce. As the data of iiMedia Research showed, the scale of China mobile e-commerce users is expected to increase to 713 million in 2019. The rise of the social e-commerce industry also benefits from the social platform and mini program dividend provided by Wechat. In 2018, the scale of Wechat mini program e-commerce users has reached 132 million. With the rapid rise, the total financing amount of China social e-commerce exceeded 25 billion yuan in 2018. At present, China social e-commerce platforms are mainly divided into three types: social sharing e-commerce, social content e-commerce, and social retail e-commerce platforms. Among them, the social sharing e-commerce platforms which emphasizes fission transmission has earned the most satisfaction with users, which is 7.26. With the development of social e-commerce, pyramid marketing and fake news are frequently spread due to the problems of operation mode. Government regulations and internal supervision of the industry need to be strengthened urgently.
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