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艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业:喜茶,蜜雪冰城
iiMedia Research(艾媒咨询)数据显示,2020年中国新式茶饮市场规模为1840.3亿元,受冠疫情的影响,同比下滑10%,预计2022年将会突破三千亿元。艾媒咨询分析师认为,中国新式行业在这几年快速扩张后,发展步伐迅速,新式茶饮市场一二线市场增速放缓,呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇,人口达10亿以上,下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,蜜雪冰城,奈雪的茶,茶颜悦色,一点点,贡茶,CoCo都可,鹿角巷,ChaTime,一杯茶,Boba Time,茶太,Tea Station,伴伴堂,Cup of Joy,益禾堂,快乐柠檬,古茗,沪上阿姨,书亦烧仙草,乐乐茶,喜小茶,卡旺卡
iiMedia Research(艾媒咨询)数据显示,超过六成新式用户年龄位于26-40岁, 33.8%的用户每周消费一次新式茶饮,16.0%每天消费一次,新式茶饮逐渐成为中青年群体的高频消费品,这也推动了新式茶饮市场快速发展。截至2021年2月11日,喜茶门店超过700家,一点点门店超过4000家,蜜雪冰城门店超过11000家,可见新式茶饮品牌行业品牌众多,竞争异常激烈,但行业尚未定局,仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:上海喜喜母婴护理服务股份有限公司,苏州喜之家母婴护理服务股份有限公司,深圳爱帝宫母婴健康管理股份有限公司,馨月汇母婴专护服务(上海)有限公司,优艾贝(中国)集团有限公司,悦子阁(上海)健康服务有限公司,Andbaby安恩贝,北京禧月阁母婴护理有限公司,巍阁产后休养中心(月子会所),仕馨孕育护理中心股份有限公司,台湾臻喜月子会所,广禾堂草本生物科技(上海)有限公司,金月汇精致月子会所,山东福座母婴护理股份有限公司,美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示,中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元,中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看,以及近期三孩政策的推出,2021年后人口生育率可能小幅上升趋势,因此,月子中心的市场规模也会随之增长,预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2021年后月子服务行业会处于调整期,增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2020上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:茶里、立顿、川宁。
袋泡茶已成为全球茶叶消费的重要组成部分。数据显示,在欧美等国家,袋泡茶的年消费量占茶叶总消费量的80%以上,销售份额较大。而中国袋泡茶的年消费量占茶叶总消费量仅约5%。结合袋泡茶的消费意愿看,未来中国袋泡茶市场将保持稳步增长,预计2020年中国袋泡茶线上市场规模将突破128.7亿元。
Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020. -
艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,奈雪の茶,茶颜悦色。
其他提及企业/品牌:coco都可,一点点,益禾堂,沪上阿姨,有茶,古茗,快乐柠檬,贡茶,蜜雪冰城,伏见桃山,书亦烧仙草,瑞幸小鹿茶,卡旺卡,七分甜,微博,抖音,微信,快手等。
2020年5月15日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对新式茶饮整个行业,特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析,并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析,判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现,随着互联网渗透率提高,外卖在国民消费中的作用进一步凸显,国民对外卖的需求增长,外卖产业整体发展态势良好,且仍有巨大的增长潜力。作为新式茶饮行业的下游产业,外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。
In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity. -
艾媒报告|2019-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:济南馨福圆,爱博恩医学月子会所,喜喜母婴,新寰亚月子会所,馨月汇月子会所,悦悦满月子会所,超宝汇月子会所,人文国际月子会所,优宸国际月子中心,悠月母婴一站式月子会所,喜喜月子,知爱母婴CHERISH,贝瑞佳BABYSKY,悦子阁,悦笙YUESHENG,萌诺母婴养生,诗安国际月子会所,巍阁月子中心,禧月阁月子中心,宝月阁月子中心,圣贝拉母婴护理中心,杰玛家月子会所,禧月会月子中心,仕馨月子会所,悦宝荟月子会所,中端月子中心,莉泽产后护理中心,天玥府母婴护理中心,澳玥月子中心,禧月荟月子中心,爱帝宫,月来悦美月子中心,宝生月子中心,爱贝蕊恩韩式月子护理中心,壹心月子会所,谊远安丽,瑞和锦江,万达,建国,蓝海,开元,格兰云天,世纪金源,雷迪森,君澜,明宇等。
近年来,中国月子中心行业吸引不少资本投入,门店数量呈快速增长的态势。尤其在2016至2018年,在国家二孩政策的刺激下,中国所有大小规模的月子会所数量增长速度达50%-60%左右,预计2019年月子中心门店数量将突破4400个。
iiMedia Research(艾媒咨询)数据显示,自2013年的17.8亿元到2018年的142.2亿元,中国月子中心的市场规模年均复合增长率在50%左右。结合中国当前人口生育率情况来看,2021年后人口生育率可能有下降趋势,因此,月子中心的市场规模也会受到影响,但仍将保持近300亿元的市场规模。此外,艾媒咨询(iiMedia Research)调研显示,2019年,约有42.32%的消费者对国内的月子中心比较满意或非常满意。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2019-2020年月子服务行业会处于调整期,增速放缓。
According to iiMedia Research, from 1.78 billion yuan in 2013 to 14.22 billion yuan in 2018, the average annual compound growth rate of the market scale of China's monthly child center is about 50%. In view of China's current fertility rate, the population fertility rate may decline after 2021. Therefore, the market size of Yuezi Center will also be affected, but it will still maintain a market size of nearly 30 billion yuan. In addition, a survey by iiMedia Research shows that in 2019, about 42.32% of consumers are satisfied or very satisfied with the domestic month center. Ai Media Consulting analysts believe that the current month child center is in a booming stage and is expected to maintain a growth trend in the future; however, due to the uneven level of the industry and the lack of complete market regulatory standards, it is expected The confinement service industry will be in an adjustment period and the growth rate will slow down. -
艾媒报告|2018-2020全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例:大益茶,小罐茶,雨林,艺福堂,宫明,八马,天福茗茶,元正正山堂,张一元旗舰店,卢正浩旗舰店,谢裕大,松萝茶业,美灵宝,茗皇天然,茶乾坤,龙升茶业,恒福股份,丽宫食品,抱儿钟秀,武夷星茶叶,华莱生物科技,勐海陈升茶业,京东
中国茶叶需求量逐渐增大,消费者对茶叶品质要求逐渐提高。iiMedia Research(艾媒咨询)数据显示,2018年中国茶叶市场规模达到2157.36亿元,增长率达到10.7%,其中2018年绿茶产量达到172.2万吨,绿茶销量占比63.1%。部分省份将茶叶种植作为扶贫产业之一,进一步推动了茶叶行业的发展。同时,近年来茶叶的品牌意识开始增强,兴起如大益茶、小罐茶等茶叶国货品牌。然而,总体而言,中国的茶叶行业理念仍然相对落后,“茶二代”及新一代的茶叶经营者推动茶叶市场在向集约化、品牌经济、电商经济等方向发展,有望开辟全新的茶叶市场格局。
China's demand for tea is gradually increasing, and consumers' demand for tea quality is gradually increasing. IiMedia Research (AI Media Consulting) data show that the size of China's tea market in 2018 reached 215.736 billion yuan, a growth rate of 10.7%, of which the output of green tea in 2018 reached 1.722 million tons, accounting for 63.1% of green tea sales. Some provinces regard tea planting as one of the poverty alleviation industries, further promoting the development of the tea industry. At the same time, the brand awareness of tea has begun to increase in recent years, with the rise of domestic brands of tea such as Dayi tea and small cans of tea. However, on the whole, the concept of China's tea industry is still relatively backward. The “second generation of tea“ and the new generation of tea operators are pushing the tea market to develop in the direction of intensification, brand economy, e-commerce economy and so on, and are expected to open up a new pattern of tea market. -
艾媒报告 |2019中国茶行业市场大数据及标杆商业模式研究报告
本报告研究涉及企业/品牌/案例:小罐茶,大益茶,艺福堂,小马茶业,喜茶,二奈雪の茶,益禾堂,19tea,一芳台湾水果茶,鹿角巷the Ally,一点点,一些柠檬一些茶,四云奶盖贡茶,Taning挞柠•匠心柠檬茶,答案茶,丧茶,快乐柠檬,茶の井,CoCo都可,大卡司,吴裕泰茶业,黄山王光熙松萝茶业股份公司,天府(開曼)控股有限公司,四川省峨眉山竹叶青茶业有限公司,武夷星茶业有限公司,勐海陈升茶业有限公司,咸阳泾渭茯茶有限公司,湖南华莱生物科技有限公司
2019年,中国茶叶产量产值不断上涨,出口量出口额不断增加,内销量与内销额也不断提高,茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链,同时形成了具有规模的线上茶叶市场,截至2019年,中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶,整合上游茶园资源,并重视技术革新,建立智能化工厂,形成大规模的茶园和生产加工厂,于2019年收获了4.0亿元人民币的融资资本。另外,中国茶叶后市场兴起,带动了年轻一代消费者对茶叶的消费的热情,如新式茶饮品牌喜茶,用创新的产品设计、良好的定价策略以及精准的市场定位,成功开拓出新式茶饮的市场,收获4.0亿元的融资,完成布局31个地区。
In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions. -
艾媒报告|2019-2021年中国脱发保健行业趋势与消费行为数据研究报告
本报告研究涉及企业/品牌/案例:霸王,章光101,得生源,the body shop,三生制药集团,曼迪旗舰店,索芙特,雍禾植发,南方医院,伊美尔,美莱,恒博,银河整形,今日头条,新氧,更美,悦美,小红书,豆瓣,Restoration Robotics,碧莲盛植发,Balmain,HairUWear集团,ARTMICRON,SOCAP,瑞贝卡,海森林,艾瑞美,佰丝堂,带没死,SIV西芙,阿芙洛蒂,宫秀假发
iiMedia Research(艾媒咨询)数据显示,2019年中国约有2.5亿脱发人群,女性群体接近1亿人,并且脱发群体的年轻化趋势明显,有60%的人在25岁就出现脱发现象。脱发群体的共同需求催生了毛发保健产业,涵盖洗护、保健品、理疗、医美、电商等多元业态,特别推动了养发护理(如霸王、章光101)、植发机构(如碧莲盛、雍禾植发)、假发产业(如瑞贝卡)等的蓬勃发展。艾媒咨询分析师认为,技术的成熟、社会的互联网化等因素将推动脱发催生产业进入新的发展阶段,未来3D技术,人工智能、医疗技术等的发展将进一步推动植发产业及电子生发产业升级。
According to iiMedia Research, there are about 250 million people with hair loss in China in 2019, with a female population of close to 100 million, and the trend towards youth in the hair loss group is clear, with 60 percent of people developing hair loss at the age of 25. The common needs of hair loss groups have spawned the hair care industry, covering a variety of industries such as shampoo, health care products, physiotherapy, medical beauty, e-commerce, etc., and in particular promoted the vigorous development of hair care (such as overlord, Zhang Guang 101), hair care institutions (such as bililian, hair, hair), wig industry (such as Rebecca) and so on. Ai media consulting analysts believe that the maturity of technology, social Internet and other factors will promote hair loss industry into a new stage of development, the future of 3D technology, artificial intelligence, medical technology and other development will further promote the development of hair-growing industries and electronic hair industry. -
艾媒研报|2019H1小罐茶运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例:小罐茶,湖南省茶业集团,天福控股,张一元茶叶,湘丰茶业,华茗园茶业
中国是茶叶的生产与消费大国,近年来中国茶叶的产量及内、外销量均保持稳定的增长。2018年,中国茶叶国内销售额为2661.0亿元,同比增长13.0%;中国茶叶出囗总金额达到17.8亿美元,同比增长10.1%。虽然中国茶叶市场规模巨大,但生产企业呈现数量多、体量小、产品质量参差不齐的情形,缺乏真正的龙头品牌。在技术发展以及消费升级的推动下,茶企的生产向规模化、产业化、机械化、品牌化的方向发展。小罐茶瞄准中国茶叶市场有品类无品牌的特点,从高端礼品市场切入,围绕茶叶品质无标准、价格不透明、品牌辨识度低等消费痛点,推出了相对标准化的产品,并通过制茶大师背书、时尚美观的设计、大量的广告宣传来提升品牌知名度,迅速收获了市场的肯定,茶叶销售额快速增长。
China is a big country in tea production and consumption. In recent years, China's tea production and domestic and foreign sales have maintained steady growth. In 2018, China's domestic tea sales were 266.1 billion yuan, up 13.0% year-on-year; China's total tea exports amounted to 1.78 billion US dollars, up 10.1% year-on-year. Although China's tea market is huge, the production enterprises present a situation of large quantity, small volume, uneven product quality, and lack of real leading brands. Driven by the development of technology and the upgrading of consumption, the production of tea enterprises is developing in the direction of scale, industrialization, mechanization and branding. Aiming at the characteristics of non-brand tea market in China, Xiao Guan Tea cuts into the high-end gift market. In view of the pain points of consumption such as non-standard tea quality, opaque price and low brand identification, Xiao Guan Tea has introduced relatively standardized products, and through endorsement by tea-making masters, fashionable and beautiful design, a large number of advertising to enhance brand awareness. It quickly reaped market recognition and tea sales grew rapidly.
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