汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024年中国睡眠健康产品创新及消费洞察报告
现代社会生活节奏快,工作强度大,生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出,消费者对各种助眠及提高睡眠质量的产品需求增加,为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示,2023年中国睡眠经济行业市场规模达4955.8亿元,同比增长8.6%,预计2027年市场规模达6586.8亿元。调研数据显示,2024年超九成国民经常或偶尔会出现睡眠质量问题,睡眠浅、入睡困难等成为影响睡眠质量的主要问题,56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量,更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深,更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来,科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry. -
艾媒咨询|2021年中国睡眠经济行业研究报告
中国睡眠研究会数据显示,2021年超过3亿人存在睡眠障碍,成年人失眠发生率高达38.2%。艾媒咨询分析师认为,伴随着中国国民睡眠质量的降低,助眠产品供给品类增多和科技水平提升,睡眠经济领域发展潜力充满后劲,市场规模将继续保持增长趋势,预计2021年中国睡眠经济市场规模将超过4000亿元。目前市面上大多助眠食品和饮料、助眠服务和助眠APP大多聚焦于调整用户情绪和压力,产品质量和助眠效果良莠不齐,推进睡眠产品科技应用的改革,让科技持续加持对睡眠产品对睡眠的作用,提高产品品质和体验,是睡眠经济市场、产品成熟发展的重要助力。
According to the data of China Sleep Research Association, more than 300 million people had sleep disorders in 2021, and the incidence of insomnia in adults was as high as 38.2%. AI media consulting analysts believe that with the reduction of Chinese national sleep quality, the increase of sleep aid product supply categories and the improvement of scientific and technological level, the development potential of sleep economy is full of potential, and the market scale will continue to maintain the growth trend. It is expected that the market scale of China's sleep economy will exceed 400 billion yuan in 2021. At present, most sleeping food and drinks, sleeping services and sleeping apps on the market mostly focus on adjusting users' emotions and pressures. The product quality and sleeping effect are mixed. Promoting the reform of sleep product technology application, allowing technology to continue to support the role of sleep products on sleep, and improving product quality and experience is an important help for the mature development of sleep economy market and products. -
艾媒咨询|2021年中老年群体触网行为研究报告
本报告研究涉及企业/品牌/案例:美团,微信
随着老龄化、城镇化的加剧,空巢老人持续增长并且面临更多的生活问题,愈发需要网络应用以一定程度地解决生活困难。因此,主流APP开始了适老化升级。其中,微信、美团等的适老化升级取得了初步成效。
With the intensification of aging and urbanization, the empty-nest elderly continue to grow and face more life problems. There is an increasing need for network applications to solve life difficulties to a certain extent. Therefore, the mainstream APP has begun to be upgraded. Among them, WeChat, Meituan, etc. have achieved initial results in their aging upgrades. -
艾媒咨询|2020年中国5G手机网民体验及态度调查报告
5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。
5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization. -
艾媒报告 |2019-2020中国蓝莓产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌/案例:徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客,露兰姬娜,梦飞诗,御宅女,Gamorel,沃田集团,蒙牛,伊利,光明,奥瑞金,汇源集团,四季本源,Driscoll,Costa,Hortifruit,SA Berry Fruit
艾媒商情舆情数据监测系统显示,“蓝莓”网络口碑数据为83.6,正面评价比例较高。2018年,全球蓝莓产业发展整体良好,发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口,同时中国的蓝莓产量也在不断提高,2018年中国蓝莓总产量超过18万吨。目前,中国蓝莓产业链已经初步形成,包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节,催生了沃田集团等蓝莓相关企业。未来,中国国内蓝莓市场消费需求将不断扩大,在提高产量的同时需要进一步拓宽蓝莓深加工产业链,推动蓝莓产业的深加工和知名品牌打造,实现蓝莓行业整体协调发展。
The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry. -
艾媒咨询|2020中国智能音箱产业及产品竞争力评价分析报告
本报告研究涉及企业/品牌/案例:百度小度、天猫精灵。
其他企业/品牌:苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在智能音箱的行业发展进行分析,结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析,并且针对百度小度、天猫精灵等产品进行深度分析,判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示,预计2022年全球智能音箱供应市场收入将达到278亿美元,比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵,以满足不同用户群体需求,但是各矩阵产品定位还不是很清晰,功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.
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