银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2024-2025年中国研学游经济市场运行监测报告
近年来,旅游市场强力复苏,居民出游意愿高涨。随着国民教育文化需求的提升、政府政策红利的释放以及家长教育观念的转变,研学游成为旅游市场重点发展方向。2023年中国研学游行业市场规模达1469亿元,预计2028年将突破3000亿元。中国研学游市场发展迅速,产业配套快速形成。产业链分布上,上游的资源提供方构成复杂,主体为高校、事业单位、研学基地和营地等。中游市场上,竞争格局较为分散,行业集中度较低,存在大量营收规模在千万元/人民币以下的中小机构。下游则对应用户层,如师生、学校、家长等。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国研学游经济市场运行监测报告》数据显示,在研学游目的地的选择上,57.7%的消费者偏爱省内的短途旅行,单次1000-6000元的研学游产品成为超半数消费者的选择。随着研学游市场发展逐步成熟,同质化的研学旅行服务将越来越难以满足消费者需求。科技、制造、能源、互联网等跨领域的佼佼者也已进入这个庞大的市场,不断拓展行业边界,开发出丰富多样的跨界融合研学产品。相关企业需根据研学旅行未来趋势制定分众细化的特色研学项目应对市场挑战。
In recent years, the tourism market has seen a robust recovery, with a surge in residents' desire to travel. As the national demand for education and culture increases, along with the release of government policy dividends and the transformation of parents' educational concepts, study tours have become a key direction for the development of the tourism market. In 2023, the market size of China's study tour industry reached 146.9 billion yuan, and it is expected to exceed 300 billion yuan by 2028. The development of China's study tour market is rapid, with industry support quickly taking shape. In terms of the industry chain distribution, the upstream resource providers are complex, mainly consisting of universities, public institutions, study bases, and camps. In the midstream market, the competitive landscape is relatively fragmented, with a low industry concentration, and there are many small and medium-sized institutions with a revenue scale of less than 10 million yuan/RMB. The downstream corresponds to the user layer, such as teachers, students, schools, and parents. The latest "China Study Tour economic Market Operation Monitoring report from 2024 to 2025" released by iiMedia Research shows that in the choice of study tour destinations, 57.7% of consumers prefer short-distance travel within the province, and study tour products priced between 1000-6000 yuan per trip have become the choice of more than half of the consumers. As the study tour market gradually matures, homogenized study travel services will increasingly fail to meet consumer needs. Leaders in cross-disciplinary fields such as technology, manufacturing, energy, and the internet have also entered this vast market, continuously expanding industry boundaries and developing a rich and diverse range of cross-disciplinary integrated study products. Relevant companies need to formulate targeted study projects based on future trends in study travel to meet market challenges. -
艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告
随着城市化进程的加快,共享单车已成为市民日常出行的重要选择。近年来,共享单车市场规模持续增长,用户数量激增,共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式,更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示,2017至2023年间,中国共享电单车投放规模经历了显著增长,从2017年的15万辆起步,到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility. -
艾媒咨询 | 2021-2022年中国露营经济产业现状及消费行为数据研究报告
本报告涉及的案例/品牌/企业:大热荒野,木兰草原风景区,挪客,牧高迪
受到整体旅游市场增长带动,以及消费者对短途旅游和更贴近体验自然的倾向,中国露营营地市场规模持续增长。iiMedia Research(艾媒咨询)数据显示,2014年至2021年中国露营营地市场规模从77.1亿元增至299.0亿元,预计2022年增速达18.6%,市场规模达354.6亿元。随着露营经济的发展,目前已经出现了“营地+景区”模式、“营地+田园”模式、“营地+研学”模式、“营地+体育”模式、“营地+玩乐”模式、“营地+演艺”模式等,预计未来露营营地仍会朝着多样化、创新化道路发展。
Driven by the growth of the overall tourism market and consumers' tendency to travel for short distance and experience nature more closely, the market scale of camping camps in China continues to grow. According to iimedia research, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan. It is expected that the growth rate will reach 18.6% and the market scale will reach 35.46 billion yuan in 2022. With the development of camping economy, there have been "camp + scenic spot" mode, "camp + Pastoral" mode, "camp + research and study" mode, "camp + sports" mode, "camp + play" mode and "camp + performing arts" mode. It is expected that the camping camp will continue to develop towards diversification and innovation in the future. -
艾媒咨询|2021年中国职业培训市场研究报告
本报告研究涉及企业/品牌/案例:北大青鸟,火星时代,中公教育,中大英才,汇众教育
2020-2025年中国在新一代信息技术、电力装备、新材料等十大重点领域人才缺口巨大,这意味着人才紧缺的现实将越来越严峻。因此,加快复合型、应用型和创研型人才的培养,提升现有劳动力的专业技能与智能化水平刻不容缓。职业技能人才的紧缺将进一步推动中国职业培训市场快速发展。数据显示,2020年职业培训行业市场规模下降至2088.0亿元,同比下滑8.9%,预计到2021年中国职业培训市场恢复到疫前水平,达2310.5亿元,同比增长10.7%。
From 2020 to 2025, China will have a huge talent gap in the ten key fields of new generation information technology, power equipment and new materials, which means that the reality of talent shortage will be more and more severe. Therefore, it is urgent to speed up the cultivation of compound, applied and innovative talents, and improve the professional skills and intelligent level of the existing labor force. The shortage of vocational skilled personnel will further promote the rapid development of China's vocational training market. According to the data, the market scale of vocational training industry will drop to 208.8 billion yuan in 2020, with a year-on-year decrease of 8.9%. It is estimated that China's vocational training market will return to the pre epidemic level in 2021, reaching 231.05 billion yuan, with a year-on-year increase of 10.7%. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告
本报告研究涉及企业/品牌/案例:美菜网,叮咚买菜,谊品生鲜,盒马鲜生,兴盛优选,中粮我买网,顺丰优选,多点,每日优鲜
2019年迎来生鲜电商发展“寒冬”,行业频出企业倒闭新闻;2020年初受疫情影响,生鲜电商平台用户激增,行业依然保持强者恒强的局面;2021年上半年生鲜电商资本领域火热,叮咚买菜完成D轮融资,每日生鲜、美菜网、多点等多家平台纷纷竞争“生鲜赛道第一股”,赛道下半场的竞争序幕已拉开。虽然行业内各模式的供应链、品控等问题依然存在,但短期内生鲜电商市场将依然保持多维发展的火热态势,预计2021年中国生鲜电商行业市场规模将超过3000亿元。
2019 ushered in the "cold winter" of fresh food e-commerce development, and the industry frequently broke news of corporate closures; in early 2020, affected by the epidemic, fresh food e-commerce platform users increased sharply, and the industry still maintained its strong position as a strong one; fresh food in the first half of 2021 The e-commerce capital field is hot, Dingdong Maicai completed the D round of financing, and many platforms such as Daily Fresh, Meicai.com, and Duodian competed for the "first share of the fresh track". The prelude to the second half of the track has begun. Although the supply chain and quality control problems of various models in the industry still exist, the fresh food e-commerce market will continue to maintain a multi-dimensional development trend in the short term. It is expected that the market size of China's fresh food e-commerce industry will exceed 300 billion yuan in 2021. -
艾媒咨询|2020中国STEAM教育专题研究报告
本报告研究涉及企业/品牌/案例:DFRobot、贝尔科教、寓乐湾。
iiMedia Research(艾媒咨询)数据显示,2020年中国K12课后辅导市场规模达5300亿元,预计2021年将达到5710亿元。行业快速发展的情况下,资本市场对于校外培训教育以及STEAM教育产品研发技术一直保持较高的热度。但是在认知度方面,STEAM教育还需普及,凭借完整性更强的综合解决方案获得学生、家长以及学校的认可,提升市场受认可度。未来STEAM教育行业将在技术方面持续创新和优化,利用人工智能、物联网等新技术促进教学环境和学习方式的改变。
According to data from iiMedia Research, China's K12 after-school tutoring market will reach 530 billion yuan in 2020 and is expected to reach 571 billion yuan in 2021. With the rapid development of the industry, the capital market has always maintained a high degree of enthusiasm for off-campus training and education and STEAM education product development technology. However, in terms of awareness, STEAM education still needs to be popularized. With a more complete integrated solution, it will be recognized by students, parents and schools to increase market acceptance. In the future, the STEAM education industry will continue to innovate and optimize technology, and use new technologies such as artificial intelligence and the Internet of Things to promote changes in the teaching environment and learning methods.
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