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艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:剧本杀,明星大侦探,谁是凶手,百变大侦探,我是谜,密室逃脱,狼人杀
伴随着《明星大侦探》等推理综艺走红,剧本杀游戏也成功出圈,成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展,人们对剧本杀这种新消费业态接受度比较高,从而推动其在国内的快速发展。在不断升级发展过程中,北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试,与剧本杀相关的新业态正蓄势待发。数据显示,2019年中国剧本杀市场规模超过百亿元,同比增长68.0%,2020年受疫情影响,市场规模以7%的增幅增至117.4亿元,同比增长7%。如今剧本杀已经形成了一条完整的产业链,剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2020中国“新冠疫期”消费者行为大数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,杭州华集,碧桂园千玺机器人餐厅;其他提及企业/品牌:滴露,舒肤佳,威露士,蓝月亮,花王,隆力奇,狮王,妈妈壹选,圣瑞奇,健之素
iiMedia Research(艾媒咨询)数据显示,新冠疫情对中国网民消费产生了较大的负面影响。仅在春节期间,中国零售与餐饮就预计将损失超10000亿元,旅游收入损失将超5000亿元,电影票房损失将超70亿元。iiMedia Research(艾媒咨询)数据显示,67.4%的受访者认为疫情对个人消费行为、观念、偏好等有所影响。适度消费、理性消费是疫情期间主流消费观念,七成网民增强对医疗卫生用品消费偏好。由于海外疫情影响,五成以上中国网民消费者表示出对国货品牌的消费偏好,疫情为国货品牌抢占市场提供了契机。
As the data of iiMedia Research showed, the novel coronavirus epidemic has a greater negative impact on the consumption of Chinese netizens.During the Spring Festival, China ’s retail and catering are predicted to lose more than RMB 1 trillion, tourism losses will exceed RMB 500 billion, and movie industry losses will exceed RMB 7 billion. As the data of iiMedia Research showed, 67.4% of Chinese netizens believe that the epidemic has an impact on their personal consumption behaviors, perceptions, and preferences. Moderate and rational consumption became the mainstream consumption concepts during the epidemic, 70% of netizens have increased their preference for medical and health products. Due to the impact of the overseas epidemic, more than 50% of Chinese netizens have expressed their preference for domestic product brands. The epidemic provides an opportunity for domestic product brands to seize the market.
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