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艾媒咨询|2021Q1中国电子烟行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:亿纬锂能,劲嘉股份,雾芯科技,思摩尔国际,盈趣科技
当前,中国烟民数量位居世界第一,但随着国家禁烟政策的收紧、居民健康意识的提高,作为传统烟草替代品的电子烟在烟民中流行,部分电子烟企业如斯摩尔国际、雾芯科技受益并成功上市。数据显示,2020年中国电子烟市场规模增至83.3亿元,但电子烟渗透率却不足1%,说明中国电子烟行业发展空间广阔,预计2021年市场规模有望超100亿元。行业快速的发展也带动了电子烟产业链上游企业的发展,亿纬锂能、劲嘉股份等企业快速发展。
At present, the number of smokers in China ranks first in the world. However, with the tightening of the national anti smoking policy and the improvement of residents' health awareness, e-cigarettes, as a substitute for traditional tobacco, are popular among smokers. Some e-cigarette enterprises, such as smore international and fog core technology, have benefited and successfully listed on the market. According to the data, in 2020, the scale of China's e-cigarette market will increase to 8.33 billion yuan, but the penetration rate of e-cigarette is less than 1%, indicating that China's e-cigarette industry has broad development space, and the market scale is expected to exceed 10 billion yuan in 2021. The rapid development of the industry has also led to the development of the upstream enterprises of the e-cigarette industry chain, and the rapid development of Yiwei lithium energy, Jinjia shares and other enterprises. -
艾媒咨询|2020上半年中国在线音频市场研究报告
本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅。
中国在线音频行业从1997年开始起步,受益于互联网及其后的移动互联网的普及,于2011年以后开始逐渐成熟,平台分化为UGC和PGC两大类,二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定,iiMedia Research(艾媒咨询)数据显示,2019年在线音频用户数量为4.9亿,相较于2018年增加了14.0%,预计到2020年用户数量可以达到5.4亿。同时,新一代年轻人拥有多样化的需求,注重个性和体验且支付意愿较强,使得在线音频行业拥有较强的增长潜力。未来,随着5G、IoT等通讯技术的增长,用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好,在线音频的应用有望更加深入。与此同时,播客也会由小众走向大众,能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。
China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth. -
艾媒报告 |2019Q1中国移动支付市场研究报告
本报告涉及企业/品牌包括:微信支付,支付宝,花呗,蚂蚁财富,芝麻信用,网商网,腾讯理财通,小微企业贷,微粒贷借钱,微众银行,网商银行,RiverPay,PayPal,亚马逊,Facebook,google ,阿联酋清算有限公司
得益于支付宝、微信支付等产品的发展成熟,中国移动支付发展成熟度在全球具有领先优势。移动支付已成为中国网民支付的主要方式。iiMedia Research(艾媒咨询)数据显示,2018年中国移动支付用户规模达到6.59亿人,每月移动支付金额占总支出比例超过75%的用户达到43.6%,“无现金时代”有望实现。目前支付宝、微信支付双寡头主导中国第三方移动支付市场,二者交易规模市场总占比超过九成。其中线下生活场景微信支付占优势,线下小额扫码支付偏好使用微信支付的用户达54.9%;线上电商场景则由支付宝占优势,线上大额扫码支付偏好使用支付宝的用户达到64.9%。发达城市与下沉城市移动支付用户需求存差异,三四线城市用户线上线下都更爱用微信支付,占比分别为58.6%和72.5%;而一二线城市用户线上支付偏好用支付宝的比例则高达72.0%。未来移动支付企业对于市场的争夺将更加聚焦于场景的争夺上,在下沉市场的竞争也是未来的关注重点。
With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future. -
艾媒咨询|2021-2022中国数字经济发展形势报告
10月29日,由艾媒咨询集团(iiMedia Research)主办的“2021全球未来科技大会暨年度全球新经济卓越成就奖颁奖典礼”在广州盛大召开。
艾媒咨询CEO兼首席分析师张毅现场重磅发布了《2021-2022中国数字经济发展形势报告》,报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,聚焦数字科技(云计算、智能制造)数字商业(联合办公、招聘数字化)、数字贸易(批发市场电商直播、农货新零售)、数字生活(电子消费、STEAM教育、互联网医院、泛娱乐体验、虚拟偶像)等领域深度解读中国数字经济发展现状及困境,预判产业发展趋势。
On October 29, the "2021 global future science and Technology Conference and annual global new economy Excellence Achievement Award Ceremony" hosted by iimedia research was grandly held in Guangzhou.
Zhang Yi, CEO and chief analyst of AI media consulting, released the report on the development of China's digital economy from 2021 to 2022. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business public opinion data monitoring system, focus on Digital Technology (cloud computing, intelligent manufacturing), digital commerce (joint office, recruitment digitization) and digital trade (e-commerce live broadcast in wholesale market, new retail of agricultural products), digital life (e-consumption, steam education, Internet hospital, pan entertainment experience, virtual Idol) and other fields deeply interpret the development status and difficulties of China's digital economy and predict the industrial development trend.
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