粉丝经济大礼包开通会员免费看(共19份)
随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年
中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Report on the Development and Trend Analysis of China Virtual Reality Industry from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. iiMedia Research data shows that with the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe thatvirtual reality industry's technological ecosystem is gradually improving, and the entry of capital has driven improvements in resolution, refresh rate, and interaction methods of virtual reality devices, enhancing their entertainment attributes and expanding their application scenarios. -
艾媒咨询 | 2023年中国网络安全产业发展研究报告
近年来,中国持续完善网络安全行业相关制度建设,加快推进人才培养、顶层设计,网络安全行业进入发展新阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国网络安全产业发展研究报告》数据显示,2023年中国网络安全市场规模约为683.6亿元,同比增长8.0%,预计2027年中国网络安全市场规模有望增至884.4亿元。互联网海量信息下,网络安全问题变得更加复杂,用户对网络治理需求的多样化与主动化将进一步推动网络安全行业产品向着数智化发展。
In recent years, China has continued to improve the construction of relevant systems in the cybersecurity industry, accelerated the promotion of personnel training and top-level design, and the cybersecurity industry has entered a new stage of development. According to the latest "Research Report on China's Cybersecurity Industry Development in 2023" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's cybersecurity market in 2023 is about 68.36 billion yuan, an increase of 8.0%. It is estimated that China's network security market is expected to increase to 88.44 billion yuan in 2027. Under the massive information of the Internet, the problem of network security becomes more complex, and the diversification and initiative of users' demands for network governance will further promote the development of network security industry products towards digital intelligence. -
艾媒咨询|2021年中国数字化营销行业研究报告
本报告涉及的案例/品牌/企业:利欧股份,热云数据
数字化营销是使用数字传播渠道为产品和服务进行推广的实践活动,从而以一种及时、相关、定制化和节省成本的方式与消费者进行沟通。iiMedia Research(艾媒咨询)数据显示, 2021年中国数字化广告行业的投融资金额达37.71亿元。在细分领域中,资本在2021年主要倾向整合营销,其次是互联网及移动广告。传统广告发展受到了数字化广告行业冲击,兼容传统形式与数字化形式的整合营销模式是广告主关注重点。
Digital marketing is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. According to iiMedia Research, the investment and financing amount of China's digital advertising industry reached 3.771 billion yuan in 2021.In the subdivided fields, capital mainly tends to integrated marketing in 2021, followed by Internet and mobile advertising. The development of traditional advertising has been impacted by the digital advertising industry. The integrated marketing model compatible with traditional and digital forms is the focus of advertisers. -
艾媒咨询|2021上半年中国互联网保险数字化热点报告
本报告研究涉及企业/品牌/案例:谱蓝
在互联网保险领域的下半段,互联网保险的资本市场呈现融资数量下降但是单笔融资金额增长的现象,这意味着行业的头部企业得到了更大的发展潜力。特别在人工智能和大数据的发展带动下,互联网保险也向智能化方向发展,例如谱蓝依托“量化模型”和“智能算法”形成的创新系统,率先探索了将数字化性质贯穿互联网保险全链条的新模式。
In the second half of the field of internet insurance, the capital market of internet insurance showed a decline in the amount of financing but an increase in the amount of single financing, which means that the industry's leading companies have gained greater development potential. Particularly driven by the development of artificial intelligence and big data, Internet insurance has also developed in the direction of intelligence, such as the Plun's innovative system formed by relying on "quantified models" and "intelligent algorithms." -
艾媒咨询|2020中国智慧场景服务专题研究报告
本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。
智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。
Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios.
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