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艾媒报告 |2019中国消费者线上快递寄件专题研究报告
本报告研究涉及企业/品牌/案例:菜鸟裹裹,京东快递,顺丰速运,支付宝,淘宝,中国邮政,微信
在快递业基础设施和服务水平持续改善的推动下,中国寄件市场规模不断扩大,2019年第一季度快递订单规模达121.5亿件,同比增长了22.5%。同时,为解决寄件行业中的诸多痛点,快递行业通过数字化转型,积极开展线上寄件业务。线上寄件市场呈爆发式增长,其用户规模也在不断扩大,预计在2019年将突破1.6亿人。iiMedia Research(艾媒咨询)数据显示,54.1%的受访网民认为线上寄件为他们节省了超过10分钟,同时, 61.7%的受访网民认为通过线上寄件的形式节省了超10%的费用。通过线上寄件平台体验测评和对比,结果显示,菜鸟裹裹综合体验领先各平台,成高性价比快递业务首选。线上寄件通过标准化的服务,不仅为消费者带来了更高性价比、效率和服务体验的寄件业务,同时推动快递行业服务价值体系的进一步完善。
Driven by the improvement of express infrastructure and service level, the scale of the delivery market has enlarged continually. The amount of express orders in the first quarter of 2019 was 12.15 billion, increased by 22.5% from the same period of last year. Meanwhile, to solve the existing problems of the delivery industry, the express industry starts to focus on the online express delivery business. The scale of the online delivery market has increased dramatically and it is estimated that the user scale will exceed 160 million in 2019. As the data of iiMedia Research showed, 54.1% of the interviewed users believed that the online delivery service helps them save more than 10 minutes, and 61.7 % interviewed users considered that the service helps them save more than 10% of the costs. According to the comparison of different online delivery platforms, Cainiao Post becomes the first choice of cost-effective express business. With the standardized service, online delivery business not only brings the higher cost performance, more effective and better experience service to the customers but also motivates the improvement of the whole industry value. -
艾媒咨询|2021中国汉服产业现状及消费行为数据研究报告
本报告研究涉及企业/品牌/案例:汉尚华莲,重回汉唐
数据显示,受疫情影响2020年中国汉服市场销售规模增速放缓,为63.6亿元,在政府大力弘扬传统文化、资本入场和汉服认可度提高等助推下,预计2021年中国汉服销售规模将突破100亿元。从供给侧数据来看,中国目前有超过3000家汉服企业,浙江、广东等地区淘宝汉服商家集聚效应显著,而西安、成都和杭州等城市汉服门店数量较多。在消费端调研数据来看,2021年近5成汉服消费者拥有2-4套汉服,以微博、抖音等为代表的社交媒体为近6成消费者接触汉服资讯的途径,成为推动汉服走向大众化的重要途径。总体而言,2021年中国汉服产业发展将面对传承缺失、盗版盛行和西方文化冲击等挑战,在传统文化热、消费升级等机遇下“汉服热”将持续升温,向更加大众化的品类发展。
According to the data, affected by the epidemic, the growth rate of sales scale of Chinese Hanfu market will slow down to 6.36 billion yuan in 2020. With the help of the government's efforts to promote traditional culture, capital admission and Hanfu recognition, the sales scale of Chinese Hanfu is expected to exceed 10 billion yuan in 2021. From the supply side data, there are more than 3000 Hanfu enterprises in China. Taobao Hanfu merchants in Zhejiang and Guangdong have a significant agglomeration effect, while there are more Hanfu stores in Xi'an, Chengdu and Hangzhou. In the consumer side, tiktok data show that nearly 5 of the 2021 Han Chinese consumers had 2-4 suits, and nearly 6 of them were social media represented by micro-blog and jitter. In general, the development of Chinese Hanfu industry in 2021 will face challenges such as the lack of inheritance, the prevalence of piracy and the impact of western culture. Under the opportunities of traditional culture fever and consumption upgrading, the "Hanfu fever" will continue to heat up and develop to a more popular category. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:上海喜喜母婴护理服务股份有限公司,苏州喜之家母婴护理服务股份有限公司,深圳爱帝宫母婴健康管理股份有限公司,馨月汇母婴专护服务(上海)有限公司,优艾贝(中国)集团有限公司,悦子阁(上海)健康服务有限公司,Andbaby安恩贝,北京禧月阁母婴护理有限公司,巍阁产后休养中心(月子会所),仕馨孕育护理中心股份有限公司,台湾臻喜月子会所,广禾堂草本生物科技(上海)有限公司,金月汇精致月子会所,山东福座母婴护理股份有限公司,美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示,中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元,中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看,以及近期三孩政策的推出,2021年后人口生育率可能小幅上升趋势,因此,月子中心的市场规模也会随之增长,预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2021年后月子服务行业会处于调整期,增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,抖音,快手,阿里巴巴1688,批批网,一手APP,红豆角APP,一件直播购
在明星带货热潮与疫情等众多因素推动下,中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示,2020年中国社会消费品零售总额为391981亿元,较2019年下降3.9%,其中网络零售额达117601亿元,占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓,2019年同比增长3.6%,批发市场进入瓶颈期;截止2021年4月,愿意选择批发电商的用户达有90%,消费者普遍认为,批发电商上的商品价格更便宜以及种类更多,其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点,越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2020-2021年中国快递物流行业发展现状及典型案例研究报告
本报告研究涉及企业/品牌/案例:顺丰控股,京东物流,德邦物流
iiMedia Research(艾媒咨询)数据显示,2020年,全年实物商品网上零售额97590亿元,增长14.5%;2020年中国快递服务业务量以30.7%的增速增长至830亿件,较上年上升 5.4 个百分点。艾媒咨询分析师认为,快递物流是电商体系得以顺利运转的重要基础设施,因而快递物流与电商发展相辅相成,未来随着线下消费向线上转移,网络零售的渗透率将进一步提升,物流将会成为电商平台竞争的关键。此外,随着农村电商的快速发展,并且在国家鼓励建设便捷高效的“工业品下乡”和“农产品进城”双向渠道的利好政策推动下,农村电商物流也将迎来发展良机。
According to the data of iimedia research, in 2020, the annual online retail sales of physical goods reached 9759 billion yuan, an increase of 14.5%; in 2020, the business volume of China's express service increased by 30.7% to 83 billion pieces, an increase of 5.4 percentage points over the previous year. AI media consulting analysts believe that express logistics is an important infrastructure for the smooth operation of the e-commerce system, so the development of express logistics and e-commerce complement each other. In the future, with the transfer of offline consumption to online, the penetration rate of online retail will be further improved, and logistics will become the key to the competition of e-commerce platform. In addition, with the rapid development of rural e-commerce, and under the favorable policy of encouraging the construction of convenient and efficient "industrial products to the countryside" and "agricultural products to the city", rural e-commerce logistics will also usher in a good opportunity for development. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例:顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降, 2020年中国家具类零售额达到1598亿元,同比下降18.9%。但由于海外疫情仍在蔓延,海外不少企业陆续实施在家“远程办公”计划,这就使得中国家居出口需求剧增。数据显示,2020年1-12月,中国家具及零件出口总额为4038.6亿元,同比增长11.8%,若以美元计价,则同比增长15.4%,家具出口市场快速增长。在国内家具出口订单火爆的同时,家居上游原材料价格也出现了波动,皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model.
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