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艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒咨询|2020年3-4月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例:戴维医疗、仟源医疗、贝贝网、宝宝树。
2020年疫情期间,在线上的母婴产品购物占比10.1%,其中宝宝树平台的全网月活渗透率最高。艾媒咨询分析师认为,在直播电商等购物模式的发展下,各大母婴门店在有节奏地部署线上转型,但从目前的消费习惯来看,线下渠道依旧是母婴产品消费的主要战场。
During the 2020 epidemic, online shopping for maternal and child products accounted for 10.1%, and the Babytree platform had the highest monthly active penetration rate across the entire network. iiMedia Research believe that under the development of live e-commerce and other shopping models, major maternal and child stores are gradually deploying online transformation, but from the current consumption habits, offline channels are still maternal and child product consumption Main battlefield. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry. -
艾媒报告|2020年中国新春远程办公行业热点专题报告
本报告研究涉及企业/品牌/案例:企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议
iiMedia Research(艾媒咨询)数据显示,2020年新春期间中国远程办公人员超过3亿人,远程办公企业规模超过1800万家。在远程办公情况调查中,近五成受访用户开启了远程办公模式,且主要集中在互联网行业;44.4%的受访用户使用了远程办公的“在线沟通”功能;63.4%的受访用户认为远程办公的优势在于工作地点灵活自由;63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为,中国远程办公普及率相对较低,存在较大发展空间。受此次疫情催化,远程办公需求短期激增,新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成,疫情之后应更加注重培养用户习惯,保障信息安全,凸显协同办公优势,增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness. -
艾媒报告 |2019中国垃圾分类行业发展状况及海外成功案例研究报告
本报告研究涉及企业/案例/品牌:中国天楹,维尔利,盈峰环境,龙马环卫,上海环境,瀚蓝环境,启迪环境,格林美,富春环保,东江环保,盛运环保,雪浪环境,首创股份,中再资环,伟明环境,高能环境,国祯环保,城投控股,泰达股份,爱回收,回收宝,闪回收,回收官网,葫芦回收,无忧回收,闲豆回收网,小黄狗,帮到家,嗨回收,潮回收,淘废宝,别扔了
2017 年,中国202 个大中城市生活垃圾产生量 20194.4 万吨,为城市建设带来了环境污染、垃圾焚烧清理耗费大量电力等问题。2017年初,发改委及住建部联合下发《生活垃圾分类制度实施方案》,要求在46个试点城市先行先试生活垃圾强制分类,上海率先开启垃圾分类,预计2025年底前中国地级及以上城市基本建成垃圾分类处理系统。垃圾分类被提出后,互联网回收创业市场火热,回收商业模式不断创新,环卫相关产业被市场追捧(格林美、启德环境、中国天楹等垃圾分类概念股表现良好)。艾媒咨询分析师认为垃圾分类的实施将在源头对不同类型垃圾进行分别收集、转运,从而推动了循环经济和固废等行业发展,各地政府可以借鉴国外经验,通过积极开展垃圾分类的PPP项目,推动企业参与垃圾分类建设;同时,需要进一步推推广居民的垃圾分类意识。
In 2017, the amount of domestic garbage generated in 202 large and medium-sized cities in China was 219.44 million tons, which brought environmental pollution, waste incineration and cleaning up a lot of electricity for urban construction. At the beginning of 2017, the National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development jointly issued the “Implementation Plan for Domestic Waste Classification System”, which requires the pilot classification of domestic waste in 46 pilot cities. Shanghai is the first to open waste classification. It is expected that China’s prefecture-level and above cities will be basically completed before the end of 2025. A garbage sorting system was built. After the garbage classification was proposed, the Internet recycling entrepreneurial market was hot, the recycling business model continued to innovate, and the sanitation-related industries were sought after by the market (Grimami, Kai Tak Environment, China Tianzhu and other waste sorting concept stocks performed well). Ai Media Consulting analysts believe that the implementation of waste sorting will separately collect and transfer different types of garbage at the source, thus promoting the development of circular economy and solid waste industries. Local governments can learn from foreign experience and actively carry out PPP projects for waste sorting. To promote enterprises to participate in the construction of waste classification; at the same time, it is necessary to further promote the awareness of garbage classification of residents. -
艾媒报告|2019中国宠物经济运行状况与投资价值研究报告
本报告研究涉及企业/品牌/案例:心宠,中宠股份,佩蒂股份,瑞鹏集团,派多格宠物,Kokowan氪氪宠物,未卡Vetreska,宠物之城,Babypet,瑞派宠物医院,比瑞吉,华亨股份,乖宝宠物,福贝宠食,疯狂的小狗,艾贝尔,安安宠物医院,芭比堂,668宠物,宠物家
iiMedia Research(艾媒咨询)数据显示,“宠物”一词在全国各地都受关注,而广东省的相关资讯最多,占12.81%。随着宠物角色向家庭成员转变,“拟人化”的宠物服务与宠物用品行业兴起,宠物行业形成了食品宠物饲养、宠物交易、宠物食品、宠物用品、宠物医疗、宠物服务的细分领域。宠物食品行业发展成熟,2018年,佩蒂股份企业营收达8.7亿元,同比增长37.5%。宠物美容、宠物玩具、宠物服饰、宠物智能家居等成为风口。宠物医疗方面,宠物医院出现连锁化趋势。截至2019年5月,瑞鹏宠物医院超400家,瑞派宠物医院超300家。艾媒咨询分析师认为,中国宠物经济相关产业已逐渐完善,并正在兴起宠物网红、宠物主题餐馆、宠物社交、品牌店连锁化等。
iiMedia Research shows that people in all over the country pay attention to “pet”, and the information provided by Guangdong Province are the most,which is 12.81%.As the role of pet turns into family member, some goods and services that treats pet as human has been a hit. In the segmenting field of pet industry, the pet food industry developed maturely. The income of Petpal Pet Nutrition Technology reached 87 billion yuan in 2018, with the growth of 37.5%.Besides,Pet Beauty , Pet Toy, Pet Adornment, Pet Smart Home and the like become popular. In the field of Pet Medical Treatment, pet hospital shows the trend of linkage. By the end of May,2019,the amount of Ruipeng Pet Heal Thcare Group’s subsidiary is more than 400 and Ruipai Pet Hospital expanded to 300.iiMedia Research analyst believes that the related industry of pet economy in China has gradually become perfect, and “Pet Red”,Pet Theme Restaurant, Pet Social and the brand store chain of pet spring up. -
艾媒舆情|2019中国网红食品市场大数据监测报告
本报告研究涉及企业/品牌/案例:喜茶,双黄蛋雪糕,甘茶度,CoCo都可,奈雪の茶,台盖,YO!Tea有茶,一点点,KOI,维星,大卡司,米芝莲,人民网,经济日报,环球网
近年来,随着短视频和直播电商的兴起,诸多非正规网红食品借势营销,食品安全问题频出。2019年10月17日,在最高人民检察院召开的“食品药品安全‘四个最严’要求专项行动”新闻发布会上,国家市场监督管理总局执法稽查局局长杨红灿表示,将对网红食品安全违法行为进行重拳出击,“刷单”“假评论”等违法行为将受到查处。
In recent years, with the rise of short videos and live e-commerce, many informal online celebrity foods have been marketed, and food safety problems have arisen frequently. On October 17, 2019, at the press conference on the “Four Most Strict“ Requirement for Food and Drug Safety special action held by the Supreme People's Procuratorate, Yang Hongcan, director of the Law Enforcement and Inspection Bureau of the State Administration of Market Supervision and Administration, stated that he would be concerned Illegal actions will be carried out with heavy punches. Illegal actions such as “slip list“ and “fake comments“ will be investigated and punished.
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