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艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告
本报告研究涉及企业/品牌/案例:华为,中国建筑集团,国家电网,中国航空工业集团,中国航天科工集团,中国航天科技集团
在疫情影响下,2020-2021年,我国就业形势受到一定影响。因此,考生在高考志愿填报时,特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示,专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素,占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报,集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆,又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission. -
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示,2020年中国考生规模达到1071万人,较2019年增长40万人,人数规模创历史新高。考生竞争压力大,高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示,超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为,随着信息技术和交通设施的不断进步,异地工作、异地实习等都成为可能,因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students. -
艾媒报告 |2019中国职业发展教育现状与细分领域研究报告
本报告研究涉及企业/品牌/案例:广州城建职业学院,广东岭南职业技术学院,重庆能源职业学院,四川国际标榜职业学院,北京商鲲,华晟经世,新迈尔,中公教育,文都教育,金英杰,学尔森,瑞达法考,厚大法考,高顿教育,达内教育,新东方,中国东方教育,和君商学院,聚成股份,尚睿通,中国新华教育,21世纪教育,希望教育,Udacity
2019年,政府工作报告提出,高职院校要大规模扩招100.0万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年,中国技能劳动者约1.7亿人,但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出,推动学历职业教育发展。而在非学历职业教育中,iiMedia Research(艾媒咨询)数据显示,2018年中国职业技能教育市场规模达1103.0亿元,预计将会持续保持增长。到2021年,将增长至1919.0亿元。2018年,职业技能培训市场投融资事件共71起,其中IT类和金融财会类占比最多,均占比15.5%。2019年上半年,新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中,各职业教育开始崛起,如成人教育、企业培训、考研等。
In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on. -
艾媒报告|2019中国高考志愿填报行业用户需求及市场潜力预判报告
本报告研究涉及企业/品牌/案例:新东方、学而思,完美志愿、高考帮、乐学高考志愿
目前高考考生持续增加及高等院校数量相对较少的供需不平衡差异,催生了高考志愿报考行业,特别是网络知识付费等产业的兴起令知识付费的观念被普遍接受令高考志愿填报付费行业开始兴起。iiMedia Research(艾媒咨询)数据显示,2019年高考志愿填报付费市场规模预计将达到5.9亿元,付费用户将达到46.8万人。然而,目前只有18.3%考生表示会选择报考辅导,59.7%的中国高考关注者仍是通过学校招生简章获取院校和专业信息。另据iiMedia Research(艾媒咨询)数据调查,有59.5%的高考考生对高考志愿填报有意向,可以发展为潜在客户。艾媒咨询分析师认为,高考考生大多将有后续的职业教育、资格证考试、出国留学等其他需求,可以作为教育类企业吸纳用户的重要切入点。
The number of candidates in the college entrance examination continues to increase and the number of colleges and universities is relatively small. The imbalance between supply and demand has spawned the college entrance examination volunteering industry. In particular, the rise of industries such as online knowledge payment has made the concept of knowledge payment generally accepted, so that the college entrance examination volunteers to fill the paid industry. Rise. According to iiMedia Research, the 2019 college entrance examination volunteers will report that the paid market will reach 590 million yuan, and the number of paying users will reach 468,000. However, only 18.3% of candidates currently choose to apply for counseling, and 59.7% of Chinese college entrance examination followers still obtain college and professional information through the school admissions brochure. Besides, iiMedia Research finds that 59.5% of the college entrance examination candidates have the intention to fill out the college entrance examination, and can develop into potential customers. Ai Media Consulting analysts believe that most of the college entrance examination candidates will have follow-up vocational education, qualification examinations, study abroad and other needs, which can be an important entry point for educational enterprises to absorb users.
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