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艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products. -
艾媒咨询|2024年中国果干蜜饯行业创新及消费者洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示,果干蜜饯类产品营养价值较高,在休闲食品中占据重要地位,2023年中国果干蜜饯产品市场规模达1462亿元,2019-2023年复合增长率达24.0%,预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下,能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry. -
艾媒咨询|2021年中国青年品质茶饮生活发展趋势研究报告
本报告涉及的案例/品牌/企业:CHALI茶里、奈雪的茶
随着国家经济稳步发展和消费结构的升级,青年群体的消费理念逐渐发生转变,更注重生活品质和消费体验。区别于传统茶饮的青年品质茶饮,更符合当下新一代消费者茶饮需求。iiMedia Research(艾媒咨询)数据显示,2021年中国青年品质茶饮市场规模约1011亿元,预计2022年将突破1200亿元。随着茶饮产品的生产和销售向专业化、标准化、规模化发展,品牌化、品质化将是未来茶饮行业的主要发展方向,而注重产品颜值的品质茶饮品牌,将潮流个性时尚的茶饮文化与传统茶文化融合,将会受到越来越多年轻人的欢迎。
With the steady development of the national economy and the upgrading of the consumption structure, the consumption concept of young people has gradually changed, paying more attention to the quality of life and consumption experience. Different from the traditional tea drink, the youth quality tea is more in line with the current new generation of consumer tea demand. According to data from iiMedia Research, the size of China's youth quality tea market will be about 101.1 billion yuan in 2021, and it is expected to exceed 120 billion yuan in 2022. With the production and sales of tea products to the specialization, standardization, and the scale of development, branding and quality will be the main development direction of the tea industry in the future, and the quality tea brands that pay attention to the appearance of products, the integration of the trendy and stylish tea culture with the traditional tea culture, will be welcomed by more and more young people. -
艾媒咨询|2021上半年中国灵活用工专题研究报告
本报告研究涉及企业/品牌/案例:盒马鲜生,趣活,薪宝科技,美团,饿了么
2021年中国灵活就业群体规模达到两亿以上,其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃,在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策,在认可用工行业地位的同时,强化落实社保补贴政策。其次,2020年中国生产总值约1015986亿元,同比增长2.3%,创历史新高。其中,第三产业增加值比重为54.5%。但与此同时,中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大,对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显,这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展,在加强税收、社保等方面已有的行业规范,更加明确税收要求的情况下,开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时,创造更好的灵活用工环境,为未来吸引更多灵活用工从业人员打下夯实基础。此外,行业将逐渐走向专业化和成熟化,积累人力资源、客户资源和口碑,覆盖生产流程各个步骤和职业发展路径的不同职级,提高业内公司议价能力。同时,专业化也将帮助扩大行业覆盖人群,从原先主要覆盖技术型人才和通用型人才,到逐渐覆盖战略型人才,为劳动者提高更多选择,也使得企业受益于灵活用工专业化,拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation. -
艾媒报告|2019-2021年中国电动汽车充电桩行业现况及发展前景分析报告
本报告研究涉及企业/品牌/案例:易事特集团,众业达,科陆电子,科士达,九州电气,英威腾,动力源,中恒电气,和顺电气,通合科技,奥特迅,特锐德,特斯拉,比亚迪,北汽新能源,上汽,宝马,日产,吉利,大众,现代,江淮,蔚来,威马,小鹏,游侠,奇点,理想,合众,拜腾,零跑,博郡,爱驰
随着中国社会环保意识逐渐增强,新能源汽车行业的发展成为解决石油资源短缺、降低大气污染的关键点,在社会需求、政府扶持以及民营资本的刺激下,中国新能源汽车保有量达344万辆,同比增长72.9%。在新能源汽车的发展下,特别是出租车、网约车的电车化政策,推动了充电桩的产业发展。中国的公共充电桩主要是依靠向使用充电服务的车主收取一定服务费来获取盈利,易事特集团、众业达、科陆电子等充电桩制造商均已成功上市。但是,目前城市中不少地区部分场所如商场地下停车场有比较多闲置的充电桩,而部分人流车流较大的场所如学校、医院周边却存在充电桩不足、排队充电的问题。电动汽车充电设施维护不到位、服务能力不足是充电桩运营行业里普遍存在的问题。2019年8月,央视媒体调查发现,不少用户在充电桩APP里反映类似充电桩损害、无法使用、无人维护等投诉。
With the gradual enhancement of China's social awareness of environmental protection, the development of the new energy vehicle industry to solve the shortage of oil resources, reduce air pollution key points, in the social demand, government support and private capital, China's new energy vehicle ownership reached 3.44 million vehicles, an increase of 72.9% year-on-year. Under the development of new energy vehicles, especially the tram policy of taxis and network-based vehicles, the development of charging piles has been promoted. China's public charging piles mainly rely on charging a fee to the owners of charging services to make a profit, easyJet Group, Creeda, Colu Electronics and other charging piles manufacturers have been successfully listed. However, at present, many places in many areas of the city, such as shopping malls underground parking lot has more idle charging piles, and some of the larger traffic places such as schools, hospitals around the problem of charging piles, queuing charging. The inadequate maintenance of electric vehicle charging facilities and the lack of service capacity are common problems in the charging pile operation industry. In August 2019, CCTV Media found that many users in the charging pile APP reflect similar charge pile damage, unusable, unmaintained complaints. -
艾媒报告|2020-2024年中国润滑油行业市场需求预测与投资战略规划报告
本报告研究涉及企业/品牌/案例:中国石油,埃克森美孚,广西北海玉柴马石油高级润滑油有限公司,青岛康普顿科技股份有限公司,江苏龙蟠科技股份有限公司,西安石油大佳润实业有限公司,路路达润滑油(无锡)有限公司,卡松科技股份有限公司,福建莱克石化有限公司,上海高桥加德士润滑油有限公司,出光润滑油(中国)有限公司,石家庄中石鑫达润滑油有限公司,德国福斯集团,雪佛龙公司,韩国SK株式会社
润滑油行业的产业链相对完善,分为上游的石油初级炼制行业和添加剂行业,中游的润滑油制造,下游的汽车工业、船舶制造、工程机械、能源化工等润滑油应用行业。根据2013-2018年的数据看,中国润滑油行业的工业总产值与GDP增长情况基本保持一致。艾媒咨询分析师认为,随着国家对环境的关注度提高(如国六排放标准),发动机技术的进步、延长发动机油换油期、降低对尾气处理装置及对排放影响、提高燃油经济性以及进一步严格的环保法规,都将继续推动车用润滑油质量的发展。未来润滑油行业的竞争将逐步摒弃低端的价格竞争,变为产品和品牌的竞争,客户的需求逐渐向定制化、精细化转化,给润滑油企业带来了技术服务能力的新挑战。
The industrial chain of the lubricant industry is relatively complete, divided into the upstream petroleum refining industry and the additive industry, the lubricant manufacturing in the middle reaches, the downstream automotive industry, shipbuilding, engineering machinery, energy and chemical industries. According to the data of 2013-2018, the industrial output value of China's lubricant industry is basically consistent with GDP growth. Ai Media Consulting analysts believe that as the country's attention to the environment (such as the national six emission standards), engine technology advances, extend the engine oil change period, reduce the impact on the exhaust gas treatment device and emissions, improve fuel economy As well as further strict environmental regulations, the quality of automotive lubricants will continue to be promoted. In the future, the competition in the lubricant industry will gradually abandon the low-end price competition and become the competition of products and brands. The customer's demand will gradually be customized and refined, bringing new challenges to the lubricant service enterprises.
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