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艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例:泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌:腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展,用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下,艺人内核进一步泛化,名人转型、网红出道、虚拟偶像等相继涌现,并逐渐向多元化方向发展,艺人市场的竞争更为激烈。数据显示,2020年,中国艺人经纪市场规模达到千亿元级别,未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括:灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括:乘风破浪的姐姐,芒果超媒,爱奇艺,腾讯,优酷,芒果TV,这就是街舞,中国好声音,妻子的浪漫旅行,青春有你,向往的生活,朋友请听好,创造营2020,少年之名,明日之子,中国新说唱,王牌对王牌,偶像练习生,乐队的夏天。
iiMedia Research(艾媒咨询)数据显示,2020年下半年,主流平台网络综艺题材方面,观察体验类综艺节目热度不减,音乐、选秀竞技类节目战火延续,电商、时尚的兴起,潮流综艺迎来小高潮,直播带货格外火热,直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒咨询|2020年中国在线音乐演出市场专题研究报告
在疫情影响和下线音乐平台多渠道布局地推动下,中国在线音乐演出市场规模快速发展,2020上半年中国在线音乐演出观看的用户规模已经突破8000万。疫情期间,在线音乐演出行业面临着机遇和挑战,如何更好地吸引、留存用户和探索盈利模式成为重中之重。目前中国在线音乐演出行业仍然是以免费模式为主,从而更好地吸引增量用户,挖掘潜在消费者,同时,平台也开始尝试通过在线音乐演出创新新演出模式、节目元素,宣传旗下新艺人等。免费模式之后下一步是探索在线音乐演出的付费模式,以真正实现在线音乐演出的产业化、专业化、规模化发展。iiMedia Research(艾媒咨询)数据显示,更多00后用户的表现出了对线上演出地喜爱,00后在线音乐演出用户TGI达109.7;同时64.6%的受访者表示在线音乐演出已成为其休闲娱乐的重要方式。未来,各在线音乐平台将继续整合资源,加紧布局。
Driven by the impact of the Covid-19 and the multi-channel layout of offline music platforms, China’s online performance market has grown rapidly. In the first half of 2020, the scale of online performances users in China has exceeded 80 million. During the epidemic, the online performance industry is facing opportunities and challenges. How to better attract and retain users and explore profit models has become a top priority. At present, China’s online performance industry is still dominated by the free model, so as to better attract users and tap potential consumers. At the same time, platforms also begin to try to innovate new performance modes and program elements and promote its new artists through online music performances, After the free model, the next step is to explore the paid model to truly realize the industrialization, professionalization and large-scale development of online performances industry. As the data of iiMedia Research showed, post-00 users show more love for online performances, and the TGI of post-00 online music performance users reached 109.7. Besides, 64.6% of the respondents said that online performances had become an important way of entertainment during the epidemic. In the future, online music platforms will continue to integrate resources and step up their deployment. -
艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告
本报告研究涉及企业/品牌/案例:星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街,楼氏传播,蜂群传媒,陌陌,爱奇艺,虎牙直播,斗鱼直播,大禹,青藤文化,二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等
2020年1月22日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析,并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析,深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资,其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%),行业融资类型以早期轮次为主,MCN商业模式仍处于成长期。艾媒咨询分析师认为,MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来,中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业,同时积极开拓国外市场。
On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets. -
艾媒研报 |2019H1富途证券运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例:富途证券、富途控股、Futu MooMoo、腾讯、老虎证券、盈透证券、富途安逸(FUTU I&E)、小米、泛大西洋投资、红杉资本、富途牛牛、经纬中国、红杉资本中国
在移动互联网技术不断进步、新生代投资者群体逐渐扩大、资产全球化配置需求增加的大背景下,证券市场线上业务蓬勃发展。数据显示, 2018年全球证券市场线上交易额接近40万亿美元,其中美国证券市场线上交易额为11.6万亿美元,香港证券市场线上交易额为2.1万亿美元。随着互联网渗透程度进一步加深,证券市场线上交易额有望持续上涨。与此同时,中国个人投资者通过线上渠道加速向境外证券市场渗透,2018年,中国内地个人投资者在香港证券市场的线上交易额达0.14万亿美元,同比增长47.6%;中国内地个人投资者在美国证券市场线上交易额为0.29万亿美元,同比增长46.1%。富途证券作为聚焦于港/美股市场的跨境互联网券商,在境外投资需求提升的推动下快速增长,并在产品技术以及境外牌照资源方面取得一定优势。但公司较头部传统券商仍存较大差距,需要不断增扩充资本和专业实力以匹配日趋多样化、复杂化的投资需求。另外,公司在中国内地的证券经营牌照问题也亟待解决。
Under the background of the continuous progress of mobile Internet technology, the gradual expansion of the new generation of investors and the increasing demand for global asset allocation, the online business of the securities market has developed vigorously. Data show that in 2018, the global stock market online trading volume is close to 40 trillion US dollars, of which US stock market online trading volume is 11.6 trillion US dollars, and Hong Kong stock market online trading volume is 2.1 trillion US dollars. With the further penetration of the Internet, the online trading volume of the securities market is expected to continue to rise. Meanwhile, Chinese individual investors have accelerated their penetration into overseas securities markets through online channels. In 2018, the online trading volume of mainland Chinese individual investors in Hong Kong securities market reached $0.14 trillion, an increase of 47.6% compared with the same period last year. The online trading volume of mainland Chinese individual investors in the United States securities market was $0.29 trillion, compared with the same period last year. The increase was 46.1%. As a cross-border Internet securities firm focusing on the Hong Kong/US stock market, Futu has grown rapidly under the promotion of overseas investment demand, and has gained certain advantages in product technology and overseas licence resources. However, there is still a big gap between the company and the traditional securities firms. It is necessary to continuously expand the capital and professional strength to match the increasingly diversified and complex investment needs. In addition, the issue of the company's securities licence in China needs to be solved urgently. -
艾媒报告| 2018-2019中国艺人经纪产业研究与商业投资决策分析报告
2017年中国电影票房收入523亿元,持续增长的中国电影票房收入和演员的高收入让艺人经纪产业升温。中国艺人经纪产业市场分散,行业壁垒较低,竞争激烈。互联网造星时代,艺人经纪行业进入转型期。优质艺人成为艺人经纪公司的核心竞争力。
China's box office receipts reached 52.3 billion yuan in 2017.The growing of China's box office receipts and the high pay for actors make the artist agency industry popular.The China's artist agency industry market is fragmented,which barriers is low to entry and is full of competition.The artist agency industry has entered a transitional period in the Internet era.High quality artists become the core competitiveness of artists agency.
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