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艾媒咨询|2024-2025年中国家政服务业发展及行业投资机遇分析报告
随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快,家政服务业市场需求日益增长,行业服务细分凸显,新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布,引发了社会各界高度关注和广泛热议,成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示,中国家政服务行业市场规模近年来始终保持稳定的增长态势,2023年市场规模为11641亿元,预计2026年有望突破13000亿元。随着行业发展逐渐规范化,未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future. -
艾媒咨询|2020H1中国冷链物流产业应用及典型案例研究报告
本报告研究涉及企业/品牌/案例:京东物流、海容冷链、冰山冷热、苏宁冷链。
在居民生活品质意识加强及物流产业发展日渐成熟的推动下,中国冷链物流市场规模不断扩大,2019年冷链物流市场规模已达3780亿元,并预计在2020年达到4850亿元。同时,中国冷链物流企业数量持续增长,在2019年达到了1832家,但存在着地域分布不均的问题,32.3%的企业集中在华东地区。目前冷链物流产业主要应用于食品及医药两大产品线。iiMedia Research(艾媒咨询)数据显示,2020年中国生鲜电商交易规模超过2600亿元,而医药物流市场预计在2020年达到3.8万亿元,并且预计未来冷链物流产业将开拓出新的产品线,冷链物流市场潜力较大。面对“新冠疫情”居家隔离政策下爆发的配送需求,冷链物流企业通过扩大运输网络及车辆仓储资源,同时深化信息技术的应用提高配送效能及服务体验。
Driven by people’s increasing awareness of living standard along with the development of logistics industry, the scale of China cold chain logistics market has enlarged continually, which has reached 378 billion RMB in 2019, and is expected to reach 485 billion RMB in 2020. At the same time, the number of cold chain logistics enterprises in China has increased constantly, which has reached the number of 1832 in 2019. However, there is a problem of uneven distribution, as 32.3% of the enterprises are located in the Eastern China. So far, there are two main product lines for the application of cold chain logistics, which are food and pharmaceuticals. As the data of iiMedia Research showed, the scale of China fresh food e-commerce market transaction is expected to be over 260 billion RMB, while the market scale of China pharmaceutical logistics is expected to be 3800 billion RMB in 2020, and other new product lines are also expected to be explored in the future, so the market potential of cold chain logistics is substantial. To face with the demand exposure of delivery under the policy of stay home quarantine within the “COVID-19” period, the cold chain logistics enterprises improved their delivery efficiency and customers’ service experience by expanding their delivery network, increasing the vehicles and storage resources, as well as further the application of information technology. -
艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌/案例:苏宁帮客,e家洁,天鹅到家
随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求,加上居民购买力提升,中国家政行业市场规模持续扩大。数据显示,中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元,预计2021年市场规模将超过万亿元。当前,家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链,并细分出员工型和平台型两种商业模式,在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益,成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告| 2020Q1中国生鲜电商平台数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,每日优鲜;其他提及企业/品牌:蔬菜网,佳沃,新希望六和,圣龙集团,好当家,大洋世家,蒙牛,伊利,阿里,京东到家,腾讯,沃尔玛,大润发,苏宁生鲜,喵鲜生,顺丰速运,天天果园,美菜,宋小菜,我买网,7Fresh,安鲜达,美团买菜等。
iiMedia Research(艾媒咨询)数据显示,2020年生鲜电商行业市场规模将达到2638.4亿元。电商渗透、“宅经济”兴起、巨头入驻、技术赋能,中国生鲜电商行业将迎来高速发展。经历早期的萌芽与探索期,目前生鲜电商平台以前置仓模式、自建店模式为主要模式,下沉市场同步发展社交电商模式。除传统生鲜电商外,互联网公司、线下商超纷纷布局生鲜业务。巨头入驻进一步加剧行业竞争,头部效应初现。与此同时,需求激增之余,如何维稳供应链、转增量用户为存量成为生鲜电商平台持续发展的关键。艾媒咨询分析师认为,生鲜电商市场竞争加剧,供应链成为制胜关键。与此同时,疫情催生“无接触配送”、“共享员工”、冷链配送及“直播+”新模式,赋能生鲜电商产业发展。可以预计,短期内生鲜电商市场将依然保持多维发展的火热态势。
According to the statistics of iiMedia Research, Chinese online fresh food platform industry keeps the sustainable development trend, market scale of that has reached 1600 billion yuan in 2019. Gone through the emergence as well as the start-up stage, online fresh food platforms primarily concentrate on centered warehouse mode and offline store mode, developing social e-business mode in sinking market at the same time. Apart from the traditional platform, Internet companies, offline hypermarkets are starting to embark on online fresh food filed. There’s no doubt that it would intensify the fierce competition, head effect comes into being. Meanwhile, though demands soar, how to maintain the supply chain management and keep the new customers grows into the key point. iiMidia consulting analyst believes that, supply chain management comes first as the fierce competition among the industry. Meanwhile, “touchless delivery”, “sharing employees”, cold chain logistics and “online streaming plus” etc. concepts which are created by the Cov-19 are about to contribute to the industry. It’s expectable that the online fresh food industry would keep the prosperity and diversity in short-term. -
艾媒报告|2020年H1中国直播电商平台生态链布局及典型案例数据分析报告
本报告研究涉及企业/品牌/案例:淘宝,蘑菇街,快手,抖音,批批网。
其他提及企业/品牌:微博,微信,天猫,阿里,如涵控股,京东,小红书,网易考拉,唯品会,拼多多,苏宁易购,顺丰速运,YY直播,火山小视频,谦寻文化,美腕,蚊子会,本新文化,明睿传媒,二咖传媒,蜂群文化,影娱传媒,斗鱼,哔哩哔哩等。
2020年5月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国直播电商平台生态链布局及典型案例数据分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商平台发展进行大数据监测分析。通过对各类直播电商平台的服务模式、运营模式、粉丝情况等进行数据监测,并重点针对如淘宝直播、蘑菇街、抖音、快手、批批网等具有典型意义的直播电商平台进行案例分析,并且对当前中国直播电商平台的总体发展趋势进行预判。艾媒咨询分析师认为,面对直播电商的发展态势,直播电商平台也进入白热化竞争阶段。电商平台用户购物目的比较明确,直播转化率相对较高,但如何利用既有优势建设直播电商业务是关键;而内容平台(如抖音、快手)粉丝量多,如何吸引粉丝转化成为关键;此外,还有部分新兴的直播电商平台悄然发展,正在行业风口中分一杯羹。
Statistics show that in 2019, the turnover of Taobao live broadcast reached 250 billion yuan, the average viewing time of live broadcast users exceeded 30 minutes, and the conversion rate into the store exceeded 65%; in 2019, the GMV of Douyin live broadcast was about 100 billion yuan, and the GMV of fast player live broadcast was about 60-80 billion yuan. The vigorous development of live broadcast e-commerce not only promotes the transformation of traditional e-commerce platforms, but also attracts cross-border competition such as content social platforms. At present, manufacturers, logistics channels, media channels and other live broadcast e-commerce industry chains have also started to join the live broadcast e-commerce battle.
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