科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告
本报告涉及企业/品牌包括:DHL,FedDex,顺丰速运,邮政快递,韵达快递,中通快递,申通快递,圆通快递,德邦快递,天天快递,TNT,百世快递,品骏,苏宁易购,京东物流,宅急送,如风达,速尔,安能,国通,速四方,优速快递,菜鸟驿站,
全球方面,2018年世界500强公司中,物流公司占四席。以德国邮政敦豪集团(DHL)为例,2018年全年营业收入为615.5亿欧元,同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元,同比下降15.5%。中国方面,2018年中国快递业务量达到500亿件,其中,广州市的快递业务量最多达到50.6亿件,上海市的快递业务收入最高,超过1000亿元。总体而言,2018年用户对于快递业的服务总体满意度有提升,但延迟问题仍是用户最不满意因素。具体公司而言,顺丰速运的准时率最高,总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势:技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality. -
艾媒咨询|2020年9-10月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例:蚊子会、头条易、遥望网络。
10月中旬开始,随着线上购物节“双11”的临近,各主要平台竞相开启各式各样的预热活动,直播电商网络热度逐渐回升。2020年10月,直播电商总观看次数达到249.09亿次,同比增长1.48%;开播主播总数11.44万人,其中店铺主播占比依旧最大,而达人主播数量则从8月份的0.69万家降低到10月的0.49万家,占比33%。艾媒咨询分析师认为,随着直播电商不再只是粗放型低价促销,而逐渐走向垂直化和精细化,直播电商行业将逐步朝向规范化方向发展。
From the middle of October, with the approach of online Shopping Festival "double 11" , major platforms are competing to open a variety of warm-up activities, live e-commerce network fever gradually pick up. In October 2020,24.909 billion views were viewed by direct-broadcast merchants, up 1.48 percent year-on-year. Of the 114,400 anchorpersons on-air, store anchorpersons still accounted for the largest share, the number of "the voice" hosts dropped from 6,900 in August to 4,900 in October, accounting for 33 percent of the total. Ai Media consulting analysts believe that with the direct broadcast e-commerce is no longer just extensive low-price promotions, but gradually move to the vertical and refined, the direct broadcast e-commerce industry will gradually move to the direction of standardization. -
艾媒咨询|2020第三季度中国在线直播行业专题研究报告
本报告研究涉及企业/品牌/案例:快手直播、飞猪直播、kk直播。
随着中国在线直播用户规模趋于稳定,直播行业开始进入下半场,细分领域的精细化发展成为各大直播平台重点考虑的内容。直播活动的泛娱乐特征、内容的精细化品质化发展,加上电商直播技术发展的不断完善,将会为消费者带来更佳的购物体验。直播平台与OTA平台合作打造“旅游+直播”新业态,推动旅游业回暖,结合直播与私域流量推广,完善旅游行业产业链。iiMedia Research(艾媒咨询)数据显示,近七成用户观看过旅游直播,80、90后年轻男性是观看旅游直播的主力军,在直播间消费的用户中,有28.9%的消费金额为1501至2000元。目前,旅游类APP直播活动丰富,用户观看时最关注旅游产品内容质量,主播驱动旅游决策作用明显。因此,“旅游+直播”能够契合用户需求,实现精准营销,而“主播+内容+技术”是提升旅游直播带货能力的关键。
With the scale of China's online live broadcasting users tending to stabilize, the live broadcasting industry began to enter the second half, and the refined development of subdivision fields has become the focus of major live broadcast platforms. The pan entertainment features of live broadcast activities, the refinement and quality development of content, and the continuous improvement of e-commerce live broadcasting technology will bring consumers a better shopping experience. The live broadcast platform and OTA platform cooperate to create a new format of "tourism + live broadcast", promote the recovery of tourism industry, and improve the tourism industry chain by combining live broadcasting and private traffic promotion. As the data of iiMedia Research showed, nearly 70% of users have watched the live tourism. Young men born in the 1980s and 1990s are the main force to watch the live tourism broadcast. Among the users who spend money in the live broadcast room, 28.9% of them spend between 1501 and 2000 yuan. At present, there are rich live broadcast activities of tourism app, users pay most attention to the content quality of tourism products when watching, and the anchor plays an obvious role in driving tourism decision-making. Therefore, "tourism + Live Broadcasting" can meet the needs of users and realize precise marketing, and "anchor + content + technology" is the key to improve the carrying capacity of tourism live broadcast. -
艾媒咨询|2020年中国双十一电商行业发展大数据监测报告
2020年全球经济因“新冠疫情”影响呈现萎靡状态,因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research(艾媒咨询)数据显示,87.6%的受访网民表示愿意参与双十一大促活动,而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质,但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式,在双十一期间也得到商家和平台广泛青睐,然而目前缺乏权威的第三方机构对直播电商带货数据进行监测,68.6%的受访直播电商用户认为其数据不实,因此商家仍要谨慎看待直播电商模式,避免造成市场虚假繁荣。
Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击,反向助力家装消费用户向线上迁移,也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选,iiMedia Research(艾媒咨询)数据显示,2020Q1中国新增互联网装修企业同比增长率达18.8%,家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为,电商巨头以及新进入者的不断涌入,会为家装市场带来更多新技术、新模式、新业态,行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research, the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例:宸帆、构美、纳斯。
2020年618购物节期间,各电商平台战绩再创新高。艾媒咨询分析师认为,直播电商引领618购物节消费狂潮,淘宝直播凭借其线上平台与头部主播的流量资源,在直播电商行业居于领先地位,但是随着越来越多的平台的入局,直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒报告|2019-2020中国企业采购行业研究报告
本报告研究涉及企业/品牌/案例:阿里企业购,苏宁B2B,京东企业购,其他提及企业/品牌:苏宁物流,苏宁科技,苏宁金融,天猫企业购,京东企业狗,淘宝企业服务,1688大企业采购,Amazon Business,钉钉智连,1688淘工厂,1688企业汇采,1688产业带,1688工业品牌,1688超级店,菜鸟驿站,阿里云,蚂蚁金服,京东云,京东金融,京东物流
中国B2B市场交易规模近五年来一直保持稳步增长,iiMedia Research(艾媒咨询)数据显示,2019年中国B2B市场交易规模达到25.94万亿元,预计2020年交易规模达31.19万亿元,年增长率均在20%以上。艾媒咨询分析师认为,受政策利好、市场需求、技术环境的影响,B端市场发展迅速,未来企业采购规模将持续扩大,发展前景良好。根据iiMedia Research(艾媒咨询)数据显示,2019年中国企业采购看重的因素中,商品质量与商品价格名列第一、第二,后续是商家物流、口碑、售后等服务因素。并且,2019年企业采购呈现智能化、数字化、全球化、标准化发展的特点。受政策利好、市场需求、技术环境的影响,B端市场发展迅速,未来企业采购规模将持续扩大,发展前景良好,一体化采购平台或将迎来重大发展。
The transaction scale of China's B2B market has been growing steadily in the past five years. According to the data of iiMedia Research, the transaction scale of China's B2B market in 2019 reached 25.94 trillion yuan, and it is expected to reach 31.19 trillion yuan in 2020, with an annual growth rate of more than 20%. iiMedia consulting analysts believe that under the influence of favorable policies, market demand and technical environment, the B-end market develops rapidly, and the enterprise procurement scale will continue to expand in the future, with a good prospect. According to the data of iiMedia Research, among the factors that Chinese enterprises value in purchasing in 2019,the quality and price of goods rank first and second, followed by the logistics, reputation, after-sales and other service factors. In addition, in 2019, the enterprise procurement shows the characteristics of intelligent, digital, global and standardized development. Influenced by favorable policies, market demand and technical environment, the B-end market develops rapidly. In the future, the enterprise procurement scale will continue to expand, with a good prospect. The integrated procurement platform may usher in significant development.
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