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艾媒咨询|2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融,消费者对调味食品的需求越来越多元化。此外,健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性,为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国调味食品行业市场研究报告》数据显示,2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全,分别占比47.4%、43.9%。当前,调味食品的主要销售渠道是线下商超和综合电商平台,其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位,调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外,拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position. -
艾媒咨询|2021年中国婚庆行业市场及消费行为调研报告
本报告研究涉及企业/品牌/案例:周大福,花嫁丽舍,铂爵旅拍
目前中国20-40岁的适婚人口总量约为4.47亿人,大量的适婚人口,为中国婚庆市场增加了潜在客户。数据显示,2020年的婚庆行业市场规模有小幅度下跌,但随着国内疫情逐渐得到控制,婚庆市场将会重回增长态势,预计2022年中国狭义婚庆行业市场规模将突破4万亿元,广义市场规模将超过24万亿元。如今,“速食”备婚成为了年轻新人的刚需,加上当代年轻人更加遵从自己的喜好,一站式、个性化主题婚礼或将受到年轻新人的欢迎。
At present, the total number of marriageable people aged 20-40 in China is about 447 million. A large number of marriageable people have added potential customers to China's wedding market. The data show that the market scale of the wedding industry decreased slightly in 2020, but with the gradual control of the domestic epidemic, the wedding market will return to the growth trend. It is expected that the market scale of China's narrow wedding industry will exceed 4 trillion yuan and the broad market scale will exceed 2.4 trillion yuan in 2022. Nowadays, "fast food" wedding preparation has become the just need of young couples. In addition, contemporary young people are more in line with their preferences. One stop and personalized theme wedding may be welcomed by young couples. -
艾媒咨询|2021-2022年全球电子烟产业发展趋势专题报告
本报告涉及的案例/品牌/企业:悦刻、徕米、香誉、喜科
中国传统烟草消费普遍有戒烟需求,减害是烟草进化的核心诉求。国外主流卫生组织对电子烟进行了持续数年的评估,现阶段普遍认为电子烟的危害性远小于传统烟草。全球电子烟零售额从2018年的268亿美元增长到2020年的453亿美元。2017—2021年中国电子烟行业内销市场规模复合增长率为37.9%,预计2022年同比增长率为76.0%,市场规模达255.2亿元。预计2025年中国固体电子烟潜在市场规模约531亿元-—885亿元,雾化电子烟潜在市场规模约396亿元—792亿元。2021年中国电子烟产业直接就业人口约150万人,带动间接就业人口约400万人,总计约550万人。全球主要国家和地区,欧美、日韩均对电子烟出台明确的政策指引和监管措施。全球电子烟产业发展经验对中国产业规范发展有借鉴意义,中国也将进一步将电子烟产业平稳发展纳入法治化规范化轨道。
There is a general need for cessation in tobacco consumption and harm reduction which is the core demand of tobacco evolution. Foreign mainstream health organizations have conducted an evaluation of e-cigarettes for several years, and it is generally believed that the harm of e-cigarettes is much less than that of traditional tobacco. Global retail sales of e-cigarettes grew from $26.8 billion in 2018 to $45.3 billion in 2020. From 2017 to 2021, the compound growth rate of the domestic sales market in China's e-cigarette industry will be 37.9%, and the year-on-year growth rate in 2022 is expected to be 76.0%, and the market size will reach 25.52 billion yuan. It is estimated that the potential market size of China's solid e-cigarettes will be about 53.1 billion yuan - 88.5 billion yuan in 2025, and the potential market size of atomized e-cigarettes will be about 39.6 billion yuan - 79.2 billion yuan. In 2021, the direct employment of China's e-cigarette industry was about 1.5 million, driving about 4 million indirect employment, a total of about 5.5 million. Major countries and regions around the world, Europe, the United States, Japan and South Korea have issued clear policy guidelines and regulatory measures for e-cigarettes. The development experience of the global e-cigarette industry has reference significance for the development of China's industrial standards, and China will further integrate the steady development of the e-cigarette industry into the track of legalization and standardization. -
艾媒咨询|2021中国汉服产业现状及消费行为数据研究报告
本报告研究涉及企业/品牌/案例:汉尚华莲,重回汉唐
数据显示,受疫情影响2020年中国汉服市场销售规模增速放缓,为63.6亿元,在政府大力弘扬传统文化、资本入场和汉服认可度提高等助推下,预计2021年中国汉服销售规模将突破100亿元。从供给侧数据来看,中国目前有超过3000家汉服企业,浙江、广东等地区淘宝汉服商家集聚效应显著,而西安、成都和杭州等城市汉服门店数量较多。在消费端调研数据来看,2021年近5成汉服消费者拥有2-4套汉服,以微博、抖音等为代表的社交媒体为近6成消费者接触汉服资讯的途径,成为推动汉服走向大众化的重要途径。总体而言,2021年中国汉服产业发展将面对传承缺失、盗版盛行和西方文化冲击等挑战,在传统文化热、消费升级等机遇下“汉服热”将持续升温,向更加大众化的品类发展。
According to the data, affected by the epidemic, the growth rate of sales scale of Chinese Hanfu market will slow down to 6.36 billion yuan in 2020. With the help of the government's efforts to promote traditional culture, capital admission and Hanfu recognition, the sales scale of Chinese Hanfu is expected to exceed 10 billion yuan in 2021. From the supply side data, there are more than 3000 Hanfu enterprises in China. Taobao Hanfu merchants in Zhejiang and Guangdong have a significant agglomeration effect, while there are more Hanfu stores in Xi'an, Chengdu and Hangzhou. In the consumer side, tiktok data show that nearly 5 of the 2021 Han Chinese consumers had 2-4 suits, and nearly 6 of them were social media represented by micro-blog and jitter. In general, the development of Chinese Hanfu industry in 2021 will face challenges such as the lack of inheritance, the prevalence of piracy and the impact of western culture. Under the opportunities of traditional culture fever and consumption upgrading, the "Hanfu fever" will continue to heat up and develop to a more popular category. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析
本报告研究涉及企业/品牌/案例:上海养老模式、北京养老模式、重庆养老模式。
2020年6月5日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对上海、北京、重庆等养老产业进行典型案例分析,并且结合美国、日本等西方发达国家经验,对当前中国的养老产业进行全面分析,判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻,未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展,发布了一系列政策,支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发,推动了养老产业发展。
As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen. -
艾媒报告 |2019中国职业发展教育现状与细分领域研究报告
本报告研究涉及企业/品牌/案例:广州城建职业学院,广东岭南职业技术学院,重庆能源职业学院,四川国际标榜职业学院,北京商鲲,华晟经世,新迈尔,中公教育,文都教育,金英杰,学尔森,瑞达法考,厚大法考,高顿教育,达内教育,新东方,中国东方教育,和君商学院,聚成股份,尚睿通,中国新华教育,21世纪教育,希望教育,Udacity
2019年,政府工作报告提出,高职院校要大规模扩招100.0万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年,中国技能劳动者约1.7亿人,但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出,推动学历职业教育发展。而在非学历职业教育中,iiMedia Research(艾媒咨询)数据显示,2018年中国职业技能教育市场规模达1103.0亿元,预计将会持续保持增长。到2021年,将增长至1919.0亿元。2018年,职业技能培训市场投融资事件共71起,其中IT类和金融财会类占比最多,均占比15.5%。2019年上半年,新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中,各职业教育开始崛起,如成人教育、企业培训、考研等。
In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on. -
艾媒报告 |2019-2022年中国夜间经济产业发展趋势与消费行为研究报告
本报告研究涉及企业/品牌/案例:滴滴出行,驴妈妈,携程,京东,大众点评,里昂灯光节,悉尼灯光节,北京路步行街,天河路商圈,珠江琶醍,广州灯光节,长隆欢乐世界,珠江夜游,黄浦江游览,重庆两江夜游,武汉夜游长江,夜游三亚湾,鹭江夜游,闽江夜游,钱塘江夜游,千岛湖夜游,蓝色港湾,世贸天阶,簋街,合生汇,朗园,食宝街,荟聚,中粮·祥云小镇,奥林匹克公园,上地,五道口,常营,方庄,鲁谷,梨园,永顺,回龙观,天通苑,三里屯,五棵松
夜间经济的消费者不仅有助于拉动本地居民的内需,还能延长外地游客、商务办公者等的留存时间,带动当地经济发展。目前如英国伦敦、美国纽约等已经将其夜间经济发展打造为一项文化地标。中国方面,线上及线下的夜间消费需求逐渐丰富,夜间消费比例约占总体零售消费的六成,预计2020年中国夜间经济规模将突破30万亿元。因此,北京、上海、广州、西安、成都等大力推进夜间经济发展。艾媒咨询分析师认为,夜间消费市场将成为近几年的重要发力领域,但是,目前提供的夜间消费产品形态相对较少,部分投资开发仍处于初期阶段;特别是公共交通设施、夜间安全隐患、夜间服务人员被配等需要进一步加强,以适应和推动夜间经济的健康发展。
Consumers of the night economy not only help to boost the domestic demand of local residents, but also extend the retention time of foreign tourists, business office workers, etc., and promote local economic development. At present, such as London, New York, The United States has its night economic development as a cultural landmark. On the Chinese side, with the development of e-commerce industry, takeaway industry and so on, night consumption demand is gradually enriched, the proportion of night consumption accounts for about the overall retail consumption process, therefore, Beijing, Shanghai, Guangzhou, Xi'an, Chengdu and so on vigorously promote night economic development. Ai media consulting analysts believe that the night consumer market will become an important area of power in recent years, but the current provision of night consumer products in a relatively small form, some investment and development is still in the early stage; to adapt to and promote the healthy development of the night economy.
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