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艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业:推理大师,来闹LIENOW,百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下,剧本杀在进入国内市场后快速膨胀,2020年中国剧本杀市场规模已达117.4亿元,预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场,大量资本为争夺更多的市场利润,纷纷介入剧本杀行业,将富有发展潜力的企业打造成头部企业,逐步提高头部企业的市场影响力,进而引领行业发展。未来,引入新技术、新玩法、新形式,打破目前逐渐出现的内容同质化现象,将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand. -
艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:剧本杀,明星大侦探,谁是凶手,百变大侦探,我是谜,密室逃脱,狼人杀
伴随着《明星大侦探》等推理综艺走红,剧本杀游戏也成功出圈,成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展,人们对剧本杀这种新消费业态接受度比较高,从而推动其在国内的快速发展。在不断升级发展过程中,北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试,与剧本杀相关的新业态正蓄势待发。数据显示,2019年中国剧本杀市场规模超过百亿元,同比增长68.0%,2020年受疫情影响,市场规模以7%的增幅增至117.4亿元,同比增长7%。如今剧本杀已经形成了一条完整的产业链,剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2020年中国移动游戏行业发展专题研究报告
本报告研究涉及企业/品牌/案例:腾讯游戏,网易游戏,三七互娱,多益网络。
中国移动游戏行业在新冠疫情期间实现快速增长,并有望在后疫情时期继续借势增长。iiMedia Research(艾媒咨询)数据显示,2020年中国移动游戏市场规模增长至1850.3亿元,2021年更有望突破2000亿元。移动游戏市场中,电竞、云游戏、海外市场均具有较好的发展机遇。受疫情影响,2020年上半年中国移动电竞赛事更多转移线上举行,近九成受访用户对线上电竞赛事观看体验表示满意,未来疫情影响减弱后,电竞赛事线上线下结合发展的趋势也有望继续延续。云游戏在游戏产业内属于革新性的模式,未来其推广有望突破终端及设备配置限制,将成为厂商重点布局产品类型,2023年预计增至6.58亿人。出海市场方面,海外移动游戏厂商受疫情影响恢复较慢,也是中国企业海外增强影响力的良好机会。总体而言,中国移动游戏未来仍然具有较大增长空间。
China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future. -
艾媒报告 | 2017-2018年中国手机游戏市场研究报告
本报告研究涉及企业/品牌包括:王者荣耀、绝地求生、小米枪战、荒野行动、终结者2、穿越火线、光荣使命、恋与制作人、旅行青蛙、昆仑游戏、中手游、恺英网络、三七互娱、网易游戏、腾讯游戏、掌趣科技、完美世界、巨人网络、游族网络、阴阳师、乱斗西游、诛仙、部落冲突、狂暴之翼、永恒纪元、全民奇迹
iiMedia Research(艾媒咨询)显示, 2017年中国手机游戏用户规模达5.44亿人,2018年预计将突破5.5亿人。艾媒咨询分析师认为,《王者荣耀》等现象级游戏带动新玩家的加入,未来预计有更多多样化有竞争力的手游产品上线,用户规模有望进一步扩大。
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