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艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例:喜马拉雅,Clubhouse,蜻蜓FM,荔枝
随着线上娱乐发展以及音频技术的创新,以及线上音频社交的逐渐兴起,在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示,2020年中国在线音频用户规模达5.7亿人,预计2022年整体用户规模达到6.9亿人。目前,在线音频行业正向全生态发展,内容布局也不断拓展广泛,未来在线音频行业将逐渐精细化,头部平台将更有机会提供优质资源,在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告
本报告研究涉及企业/品牌/案例:酷我音乐,QQ音乐,网易云音乐,酷狗音乐,咪咕音乐
iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高,但整体增长缓慢。因此随着车联网市场发展加快,技术应用加强,车载场景成为头部平台重要布局方向。总体而言,车载端在线音乐用户更为成熟、月均收入更高,且对同一平台的使用粘性高,用户质量较好,因此更有利于平台挖掘其潜在的商业价值。另一方面,车载端场景导致用户在产品使用上与移动端存在差异性,因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上,在线音乐车载端发展对平台及用户都具有重要价值,市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding.
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