银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2021年10-11月中国汽车行业监测报告
本报告涉及的案例/品牌/企业:上汽、长安、吉利
数据显示,2021年10月,中国商用车出口3.3万辆,较9月份下降13.8%,同比增长37.2%,11月出口3.0万辆,较上月再次下降,降幅10.5%,同比增长13.0%。1-11月累计出口商用车36.6万辆,同比增长77.0%,其中新能源商用车增幅为70.4%。艾媒咨询分析师认为,虽然新能源商用车出口增幅迅猛,但整体占比依然较小,仅占出口总量的3.3%,商用车海外市场份额有待进一步提高。数据显示,2021年11月末,中国汽车库存达到72.4万辆,汽车经销商库存预警指数达到55.4%,环比上升2.9个百分点,位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力,造成企业经营业绩下滑,不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry. -
艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告
本报告研究涉及企业/品牌/案例:卖好车
下沉市场购车群体中的首购比例更高,首购需求较大。iiMedia Research(艾媒咨询)调研数据显示,下沉市场用户购车时,不再单纯关注价格,而是在价格可承受的范围内,更关注汽车的硬件设备(如动力、外观、内饰),以及软性因素(如安全性、娱乐功能)。同时,在下沉市场汽车销售渠道中,中小汽车经销商占比达到47.2%;而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform. -
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例:黑龙江海林,北京平谷,陕西柞水,浙江临安,湖南韶山,广东阳江,云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱,城乡居民被抑制的需求将持续释放,乡村旅游再度兴起。数据显示,2020年1-8月,中国休闲农业与乡村旅游接待人数达12.07亿人,休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒报告|2019年12月中国汽车行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:上汽集团,广汽集团,北京汽车,吉利汽车,东风汽车,比亚迪,中国重汽,宇通客车,江铃汽车,一汽轿车,金龙汽车,江淮汽车,一汽夏利,一汽大众,上汽大众,东风日产,吉利汽车,上汽通用,上汽通用五菱,长安汽车,长城汽车,北京现代,东风本田,北汽EU系列,北汽EC系列,宝骏新能源,奔腾B30 EV,Aion S,奇瑞eQ,荣威Ei5,朗逸BEV,启辰D60 EV,宝马5系 PHEV,哈弗H6,CS75,博越,途观,探岳,比亚迪宋,荣威RX5,CR-V,哈弗M6,途岳,五菱宏光,别克GL8,宝骏730,宝骏RM-5,宝骏360,风行,ELYSION,奥德赛,G10,风光330,轩逸,朗逸,速腾,宝来,卡罗拉,帕萨特,桑特纳,英朗,雷凌,北汽EU系列
艾媒咨询分析师统计发现,综合来看,尽管2019年乘用车车型较往年产量下降,就12月份而言,中国乘用车产量高于去年同期水平。但是,2019年12月中国汽车投诉数据1400条,同比增长216%,环比增加67.4%。被投诉汽车中,一半以上是中系汽车(52.94%);其中发动机和传动系是受到投诉最多的两类问题。艾媒咨询分析师认为,加强汽车及其售后服务质量,是在当前推动汽车销售的必要举措。
iiMedia Research found that, overall, although passenger car models in 2019 were lower than in previous years, in terms of December, China's passenger car output was higher than the same period last year. However, in December 2019, there were 1,400 data on China's automobile complaints, a year-on-year increase of 216% and a month-on-month increase of 67.4%. Among the complained cars, more than half were mid-range cars (52.94%); of which, the engine and drive train were the two most complained types. Ai Media Consulting analysts believe that strengthening the quality of automobiles and their after-sales services is a necessary measure to promote automobile sales at present. -
艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month. -
艾媒报告|2020-2024年中国润滑油行业市场需求预测与投资战略规划报告
本报告研究涉及企业/品牌/案例:中国石油,埃克森美孚,广西北海玉柴马石油高级润滑油有限公司,青岛康普顿科技股份有限公司,江苏龙蟠科技股份有限公司,西安石油大佳润实业有限公司,路路达润滑油(无锡)有限公司,卡松科技股份有限公司,福建莱克石化有限公司,上海高桥加德士润滑油有限公司,出光润滑油(中国)有限公司,石家庄中石鑫达润滑油有限公司,德国福斯集团,雪佛龙公司,韩国SK株式会社
润滑油行业的产业链相对完善,分为上游的石油初级炼制行业和添加剂行业,中游的润滑油制造,下游的汽车工业、船舶制造、工程机械、能源化工等润滑油应用行业。根据2013-2018年的数据看,中国润滑油行业的工业总产值与GDP增长情况基本保持一致。艾媒咨询分析师认为,随着国家对环境的关注度提高(如国六排放标准),发动机技术的进步、延长发动机油换油期、降低对尾气处理装置及对排放影响、提高燃油经济性以及进一步严格的环保法规,都将继续推动车用润滑油质量的发展。未来润滑油行业的竞争将逐步摒弃低端的价格竞争,变为产品和品牌的竞争,客户的需求逐渐向定制化、精细化转化,给润滑油企业带来了技术服务能力的新挑战。
The industrial chain of the lubricant industry is relatively complete, divided into the upstream petroleum refining industry and the additive industry, the lubricant manufacturing in the middle reaches, the downstream automotive industry, shipbuilding, engineering machinery, energy and chemical industries. According to the data of 2013-2018, the industrial output value of China's lubricant industry is basically consistent with GDP growth. Ai Media Consulting analysts believe that as the country's attention to the environment (such as the national six emission standards), engine technology advances, extend the engine oil change period, reduce the impact on the exhaust gas treatment device and emissions, improve fuel economy As well as further strict environmental regulations, the quality of automotive lubricants will continue to be promoted. In the future, the competition in the lubricant industry will gradually abandon the low-end price competition and become the competition of products and brands. The customer's demand will gradually be customized and refined, bringing new challenges to the lubricant service enterprises. -
艾媒报告 |2019中国3·15消费者权益调查报告汽车篇
中国汽车行业市场规模大,2018年总销售量达2808万辆,十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下,汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件,其中,东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示,近七成消费者在乘用车使用过程中出现过故障,但仅三成消费者有过维权经历,主要诉求为赔偿。
China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation.
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