-
艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告
本报告研究涉及企业/品牌/案例:丁香园,全域医疗,网易云音乐,懒人听书,SheIn,凯普乐-海豚家,阿里云,客一客,朴朴电商,喜茶,大疆创新,创邻科技,京东科技,猿力教育,云学堂
在产业数字化和政策带动经济高质量发展的前提下,新经济产业发展迅猛,培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中,京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市,经济发达程度领先,营商环境优越,人才和资本配套充足,为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示,在200强名单中,企业服务领域分布了25家独角兽企业及59家准独角兽企业,体现出在新经济发展环境下,更多市场主体对企业服务存在需求,也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry. -
艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光
受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击,反向助力家装消费用户向线上迁移,也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选,iiMedia Research(艾媒咨询)数据显示,2020Q1中国新增互联网装修企业同比增长率达18.8%,家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为,电商巨头以及新进入者的不断涌入,会为家装市场带来更多新技术、新模式、新业态,行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research, the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒咨询|2020H1中国母婴新零售行业研究报告
本报告研究涉及企业/品牌/案例:宝贝格子、孩子王、优家宝贝。
新冠疫情的爆发激发了母婴行业对转型升级紧迫性、重要性的认知,成为了线上线下加速融合的助推器。目前连锁母婴品牌的线下发展已经呈现出一定的分化,少数品牌凭借轻资产扩张模式取得了亮眼表现。艾媒咨询分析师认为,在母婴消费品质升级的长期趋势下,线下实体母婴门店在逐步品牌化、连锁化的同时也将延伸线上业务,通过线上服务增强顾客粘性。而对于布局线上的母婴企业,疫情期间以直播为代表的线上营销方式起势正猛,有望走向常态化。艾媒咨询分析师认为,供需侧的变化加速了母婴产业线上线下融合, 母婴新零售体系日趋完善。在母婴新零售业态不断发展的过程中,持续升级产品服务,才是母婴新零售企业长续经营的关键。
The outbreak of coVID19 has aroused the awareness of the urgency and importance of transformation and upgrading in the maternal and infant industry, which has become a booster for accelerating the integration of online and offline industries. At present, the offline development of chain maternal and infant brands has presented a trend of differentiation, and a few brands have made a bright performance by virtue of the assetlight expansion mode. iiMedia consulting analyst believes that under the long-term trend of upgrading the consumption quality, offline brick-and-mortar stores for mothers and infants will gradually become branded and chain-store. Meanwhile they would extend their online business and using online services to enhance customer stickiness. For online maternal and child enterprises, the online marketing represented by live broadcast during the epidemic is gaining momentum and is expected to be normalized. iiMedia consulting analyst believes that the changes on the supply and demand side have accelerated the online and offline integration of the maternal and infant industry. The new maternal and infant retail system is becoming more and more complete. In the process of the development of maternal and infant new retail business, the continuous upgrading of products and services is the key. -
艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告
本报告研究涉及企业/品牌/案例:网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。
政策门槛的提升加速了行业的整合,疫情带来了新的发展机遇,中国在线青少儿英语行业迎来新发展,2020年中国在线少儿英语教育市场规模达到4858亿元,预计到2021年底市场渗透率将达到37%,2022年将达51%。iiMedia Research(艾媒咨询)数据显示,53.6%的受访者更倾向于选择AI趣味互动课,49.2%的受访者会选择游戏教学课,在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式,从而提升少儿对于学习的兴趣和学习效果。未来,在线少儿英语教育市场格局将趋于纺锤形,行业分化愈发明显,头部机构将利用自身优势抓住机遇,迎来一波新的高速增长机会。随着在线教育下沉,本地化网校将迎来崛起,地域龙头布局本地化网校,OMO 混合服务模式将愈发普遍。
The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model.
- 1
- 2
- 3
- 4
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告