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艾媒咨询|2021年中国在线K歌行业发展专题研究报告
本报告涉及的案例/品牌/企业:全民K歌
随着互联网与生活的深度融合,在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为,与音视频类项目相比,在线K歌具有更强的沉浸感体验,多元的玩法也迎合了不同用户群体的个性化需求,目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示,预计2022年,中国在线K歌市场规模将达到175.8亿元,用户规模将达到5.7亿人。在网络技术革新的基础上,在线K歌APP不断推出多元化的歌唱模式,迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变,是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下,在线K歌平台将打破行业壁垒,挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities. -
艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光
受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告
本报告研究涉及企业/品牌/案例:酷我音乐,QQ音乐,网易云音乐,酷狗音乐,咪咕音乐
iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高,但整体增长缓慢。因此随着车联网市场发展加快,技术应用加强,车载场景成为头部平台重要布局方向。总体而言,车载端在线音乐用户更为成熟、月均收入更高,且对同一平台的使用粘性高,用户质量较好,因此更有利于平台挖掘其潜在的商业价值。另一方面,车载端场景导致用户在产品使用上与移动端存在差异性,因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上,在线音乐车载端发展对平台及用户都具有重要价值,市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding. -
艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例:泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌:腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展,用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下,艺人内核进一步泛化,名人转型、网红出道、虚拟偶像等相继涌现,并逐渐向多元化方向发展,艺人市场的竞争更为激烈。数据显示,2020年,中国艺人经纪市场规模达到千亿元级别,未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|后疫情时代中国在线文娱行业研究报告
本报告研究涉及企业/品牌/案例:酷我音乐、中文在线、爱奇艺、腾讯游戏。
随着疫情的扩散,各地陆续出台了限制公共聚集活动、文化娱乐场所营业的要求和延迟复工复学的通知。线下活动受限,居家隔离期间,广大网民线上娱乐需求增长刺激各种云娱乐方式拓展。 2020年第一季度中国在线文娱市场规模超1400亿元,增长率达到27%。预计2020年全年中国在线文娱市场规模将超5000亿元,较2019年增长30%以上。疫情期间,在线文娱平台通过媒介优势,主动承担社会责任助力防疫抗疫,并由娱乐导向拓展到兼具资讯、社交、教育特征。后疫情时代,短视频、网络直播、网络动漫、网络文学、游戏、音乐等在线文娱内容形态将进一步交叉结合。与此同时,传统文娱也将加速线上化进程,以云综艺为典型的新型在线文娱类型将日益增多。
With the spread of the COVID - 19, local governments have issued restrictions on public gatherings and cultural and entertainment venues, as well as notices to delay the resumption of work and school,So offline activities are limited. During home isolation, the growth of online entertainment demand of netizens stimulates the expansion of various cloud entertainment methods. In the first quarter of 2020, the scale of China's online entertainment market exceeded 140 billion yuan, with a growth rate of 27%. It is expected that the scale of China's online entertainment market will exceed 500 billion yuan in 2020, increasing by more than 30% compared with 2019. During the COVID-19, online entertainment platforms took the initiative to take social responsibilities to help epidemic prevention and Disseminate anti-epidemic measures through media, and expanded from entertainment to information, social contact and education features. In the Post-epidemic era, online entertainment forms such as short videos, live streaming, online animation, online literature, games and music will be further integrated. At the same time, traditional entertainment will also accelerate the process of online entertainment, and cloud entertainment as a typical new type of online entertainment will be increasing.
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