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艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询|2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示,2023年中国方便食品市场规模已达6736亿元,预制菜赛道异军突起,方便食品的产品品类得以扩充,预计2026年中国方便食品行业市场规模有望突破万亿元。2024年,消费者最常购买的方便食品为方便面、方便米饭等,占比达63.1%;网上商城(58.3%)是消费者购买方便食品的主要渠道;成分安全、无添加剂(51.2%)是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现,方便食品行业越发细分化和多元,品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询|2024年中国调味食品行业市场研究报告
随着经济的不断发展以及中西方饮食文化的交融,消费者对调味食品的需求越来越多元化。此外,健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性,为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国调味食品行业市场研究报告》数据显示,2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全,分别占比47.4%、43.9%。当前,调味食品的主要销售渠道是线下商超和综合电商平台,其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位,调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外,拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position. -
艾媒咨询|2024年中国新春礼盒消费者行为洞察报告
随着人们对节日仪式感的愈加重视和送礼需求的不断赠长,中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示,2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元,呈逐年递增趋势;预计2027年中国礼物经济市场规模将增至16197亿元。近年来,从零食坚果到服装配饰,从文创产品到老字号品牌,众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣,推出“国潮”系列商品,吸引了一众年轻消费者。随着国民文化自信的不断增强,消费市场国潮趋势将日益明显。从购买产品种类来看,消费者对健康与养生需求的增加,进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health. -
艾媒咨询|2024-2025年中国小酒馆行业发展及典型企业研究报告
中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元,预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上,上游市场中国规模以上企业的酒水产量趋于稳定,啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业,不少餐饮品牌、酒企跨界入局,市场竞争格局分散。市场下游中消费者的线下社交需求增加,为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示,82.8%的中国小酒馆消费者每月至少消费一次,77.5%消费者消费区间集中于101-300元之间。目前,中国小酒馆行业市场集中度相对较低,预示着该行业巨大的整合和品牌化空间。未来,下沉市场潜力巨大,随着经济的发展和消费力的提升,小酒馆有望进一步渗透到低线城市。整体来看,中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect. -
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整,中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示,2023年中国烘焙食品零售市场规模达5614.2亿元,同比增长9.2%,预计2029年可达到8595.6亿元。艾媒咨询分析师认为,中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。未来,随着烘焙食品行业的技术进步,如自动化生产设备应用和冷链技术发展,将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
艾媒咨询 | 2024-2025年中国汉服产业现状及消费行为研究报告
随着文化强国道路的深化发展,文化自信深入人心,推动汉服产业的发展。数据显示,中国汉服市场规模呈现持续上升扩大趋势,2023年达到144.7亿元,2027年中国汉服市场规模有望达到241.8亿元。汉服行业不断有新的入局者,推动汉服产业的发展与大众化普及,由此带动周边产业的兴起与发展,汉服写真、汉服租赁、汉服体验馆将成为产业中必不可少的一环。未来,随着“国潮”的席卷,汉服品牌与博物馆、游戏、影视剧或漫画的跨界IP合作成为汉服品牌打破原有用户圈层、提升品牌知名度的重要方法。而摒弃了繁冗复杂的设计,将汉服及传统文化中的象征性元素融入服饰的“新中式”变得越来越流行。
With the deepening development of the road of cultural power, cultural self-confidence is deeply rooted in people's hearts, which promotes the development of Hanfu industry. Data show that China's Hanfu market size shows a continuous upward expansion trend, reaching 14.47 billion yuan in 2023, and China's Hanfu market size is expected to reach 24.18 billion yuan in 2027. Hanfu industry continues to have new entrants, to promote the development of the Hanfu industry and popularization of the masses, which led to the rise and development of peripheral industries, Hanfu photo, Hanfu rental, Hanfu experience hall will become an essential part of the industry. In the future, with the sweep of "national tide", cross-border IP cooperation between Hanfu brands and museums, games, movies, TV dramas or comics has become an important way for Hanfu brands to break the original user circle and enhance brand awareness. The "new Chinese style", which abandons complicated designs and integrates Hanfu and symbolic elements of traditional culture into clothing, is becoming more and more popular. -
艾媒咨询 | 2023年中国鲍鱼食品消费市场研究报告
2023年中国水产预制菜行业规模为1237亿元,同比增长18.1%,2026年水产预制菜市场规模有望达2576亿元。随着消费者饮食多元化,消费结构升级,水产预制菜市场将持续扩大规模。作为水产预制菜的一种,鲍鱼食品富含营养价值,满足居民当下的消费需求。2015-2022年中国鲍鱼海水养殖总产量逐年增加,涨幅近一倍,这为鲍鱼食品行业搭建完整的产业链和产业体系奠定了基础,产品价值不断增值放大,鲍鱼食品行业极具发展前景。为抓住行业发展风口,鲍鱼食品企业不断拓宽销售渠道,除传统电商平台外,还抢占直播、短视频等新兴渠道蕴藏的增量空间。未来,鲍鱼零售市场将会呈现出多元化和个性化的趋势。商家需加快多渠道平台的铺设,提高销售效率和覆盖范围,以抢占更多市场份额。
In 2023, the scale of China's aquatic prefabricated vegetable industry is 123.7 billion yuan, an increase of 18.1%, and the scale of aquatic prefabricated vegetable market is expected to reach 257.6 billion yuan in 2026. With the diversification of consumers' diet and the upgrading of consumption structure, the aquatic prepared vegetable market will continue to expand its scale. As a kind of aquatic prepared dishes, abalone food is rich in nutritional value to meet the current consumption needs of residents. From 2015 to 2022, the total output of abalone mariculture in China has increased year by year, nearly doubling, which lays the foundation for the abalone food industry to build a complete industrial chain and industrial system, and the value of products continues to increase and expand, and the abalone food industry has great development prospects. In order to seize the development of the industry, abalone food enterprises continue to expand sales channels, in addition to traditional e-commerce platforms, but also to seize the incremental space of emerging channels such as live broadcasting and short video. In the future, the abalone retail market will show a diversified and personalized trend. Merchants need to speed up the laying of multi-channel platforms, improve sales efficiency and coverage, in order to seize more market share. -
中国食品科学技术学会×艾媒咨询 | 2023-2024年中国方便粉面食品行业发展研究报告
2023年9月4-6日,由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”,探讨在内需不足的压力下,如何驱动行业向上提升。历经20余年的精心培育,方便食品大会已成为涵盖方便面(米粉、粉丝)、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会,为中国方便食品产业的创新发展提供了强有力的科技支撑。会上,中国食品科学技术学会与iiMedia Research(艾媒咨询)联合发布了《2023-2024年中国方便粉面食品行业发展研究报告》。
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