电商行业报告合集(共29份)
电商各业态,点我来看
-
艾媒咨询|2024年中国生活美容及轻医美市场研究报告
随着居民生活水平的提高和审美观念的转变,美容行业逐渐形成一个庞大的产业链,从基本的护肤、化妆到整形、微整形等,美容行业的服务范围越发广泛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国生活美容及轻医美市场研究报告》数据显示,2023年中国美容行业市场规模已达2804.0亿元,预计2025年市场规模有望达到3816.0亿元。未来,科技美容将成为美容行业的一个重要发展方向。数据显示,2017-2023年间中国轻医美市场用户规模不断增长,2023年其用户规模达2354万人,预计到2025年将达3105万人。用户规模的持续增长,表明中国轻医美市场呈现快速发展趋势,整个市场仍有巨大的发展潜力。
With the improvement of residents' living standards and the change of aesthetic concepts, the beauty industry has gradually become a huge industrial chain, from basic skin care, makeup to plastic surgery, micro-plastic surgery, etc., the service range of the beauty industry is more and more extensive. According to the latest "China Life Beauty and light Medicine Beauty Market Research Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's beauty industry has reached 280.04 billion yuan in 2023. It is expected that the market size is expected to reach 381.60 billion yuan in 2025. In the future, science and technology beauty will become an important development direction of the beauty industry. Data show that the user scale of China's light medical beauty market continues to grow between 2017 and 2023, with the user scale reaching 23.54 million in 2023 and is expected to reach 31.05 million in 2025. The continuous growth of the user scale indicates that China's light medical beauty market is showing a rapid development trend, and the entire market still has huge development potential. -
艾媒咨询|2024-2025年中国婚恋社交服务市场研究报告
随着社会经济的快速发展,青年群体婚恋观念正发生改变,单身群体对婚恋对象的要求以及对婚恋社交服务的需求逐渐提高,中国婚恋社交服务行业迎来业态转型、市场需求提高、行业内部问题凸显等挑战与机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国婚恋社交服务市场研究报告》数据显示,2014-2023年中国互联网婚恋交友行业市场规模呈增长态势,由26.9亿元增至93.8亿元。2024年,超半数消费者对相亲呈积极态度,其倾向于通过亲友介绍(45.2%)、线上结识(42.1%)、发展老同学老朋友(41.8%)等方式找寻婚恋对象,四成以上消费者对婚恋平台表示担忧,主要担忧方面为婚恋对象信息虚假、营销套路、隐私泄露等,分别占比42.0%、41.6%、41.3%。随着青年群体婚恋观念的改变以及互联网社交方式的多元化发展,婚恋社交服务行业已逐渐由婚恋网站转向社交APP,行业呈现去中心化趋势。未来,行业将拓宽服务渠道与服务方式,逐步建立起行业规范与监管体系。
With the rapid development of social economy, the concept of marriage and love of young people is changing, and the requirements of single people for marriage and love objects and the demand for marriage and love social services are gradually increasing. China's marriage and love social service industry is facing challenges and opportunities such as business transformation, market demand improvement, and prominent internal problems in the industry. According to the latest Research Report on the Development of China marriage social services market research report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's Internet dating industry showed a growing trend in2014-2023, from 2.69 billion yuan to 9.38 billion yuan. In 2024, more than half of the consumers have a positive attitude toward dating, and they tend to find marriage partners through relatives and friends (45.2%), online acquaintances (42.1%), old classmates and old friends (41.8%), etc. More than 40% of the consumers are worried about marriage platforms, and the main concerns are false information about marriage partners, marketing methods, and privacy disclosure. They accounted for 42.0%, 41.6% and 41.3% respectively. With the change of the concept of marriage and love of young people and the diversified development of Internet social networking methods, the marriage and love social service industry has gradually shifted from marriage and love websites to social apps, and the industry shows a trend of decentralization. In the future, the industry will broaden the service channels and service methods, and gradually establish the industry norms and supervision system. -
艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告
随着电子产品在生活中的普及,消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示,近视眼镜以60.30%的占比位居第一,显示出近视人群对眼镜的高需求。中国消费者对暴龙(34.89%)品牌认知度最高,其次是海伦凯勒(29.66%)和雷朋(28.17%)。
艾媒咨询分析师认为,眼镜市场呈现多元化趋势,包括品种、材质、功能以及销售渠道的多元化,同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses. -
艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects. -
艾媒咨询|2021年中国美容美发行业投资机遇及总体趋势研究报告
数据显示,2015-2021年中国美容美发行业市场规模复合增长率为4.0%,2021年市场规模为3863亿元。随着国民生活水平的提高以及对生活品质的不断追求,美容美发业的消费需求旺盛,上下游产业和新兴业态快速发展,预估2022年中国美容美发行业市场规模将突破4000亿元。且值得注意的是,在备案完善、监督加强及违法经营成本提升的背景下,中国化妆品行业将加速整顿,有效保障产品安全及其功效的稳定性,具有较强研发实力的品牌有望占据更大的市场份额。随着新消费群体逐渐成为购买主力,不能快速响应市场的品牌面临淘汰,大规模企业兼并即将到来。
According to the data, the compound growth rate of the market scale of China's beauty salon industry from 2015 to 2021 was 4.0%, and the market scale in 2021 was 386.3 billion yuan. With the improvement of national living standards and the continuous pursuit of quality of life, the consumption demand of beauty salon industry is strong, and the upstream and downstream industries and emerging business forms are developing rapidly. It is estimated that the market scale of China's beauty salon industry will exceed 400 billion yuan in 2022. It is worth noting that under the background of perfect filing, strengthened supervision and increased illegal operating costs, China's cosmetics industry will accelerate the rectification and effectively ensure the stability of product safety and efficacy. Brands with strong R & D strength are expected to occupy a larger market share. As new consumer groups gradually become the main force of purchase, brands that cannot respond quickly to the market are facing elimination, and large-scale enterprise mergers are coming.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告