单身经济(共25份)
单身经济
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艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告
随着人们生活水平的提高,对零食的需求也在增加。特别是在年轻人群中,零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年,中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化,各品牌“跑马圈地”式的兼并和收购行为日益增多,门店数量不断增长。截至2023年10月,中国零食集合店门店数量已经突破2.2万家。iiMedia Research(艾媒咨询)数据显示,2023年中国零食集合店市场规模为809亿元,预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025. -
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts. -
艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services. -
艾媒咨询 | 2024年中国新经济行业全景解读
2023年,当人人都在抱怨生意难做时,为何有的企业能够逆流而上,实现业绩的数倍增长?在同样的市场环境下,是什么让这些企业脱颖而出,成为行业的翘楚?面对同样的挑战和困难,他们是如何找到突破口,实现跨越式发展的?2024年,站在旧年新岁的交汇点,我们需要回顾过去,展望未来。
2024年1月12日,艾媒咨询CEO兼首席分析师张毅受邀出席本次活动,现场发布了《2024年中国新经济行业全景解读》,并结合艾媒长期的监测研究,用数据说话,围绕“逆势·变革·破局”的角度,对新经济行业展开详细的分析解读,直击品牌价值,共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry. -
艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中,辣条口味浓郁,具有独特的咬劲,为消费者带来愉悦和满足感,拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示,2022年中国辣条食品市场规模达517亿元,2026年有望达927亿元。对健康美味的休闲食品追求,使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research(艾媒咨询)调研数据显示,54.6%的辣条消费者偏好香辣口味的辣条;喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market. -
艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告
本报告研究涉及企业/品牌/案例:康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。
快销食品行业是推动国内外经济双循环的重要环节。当前,快销食品也积极追求健康化、品质化、高端化的发展趋势,并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research(艾媒咨询)分析认为2019年中国休闲食品行业市场规模达到10556亿元,同比增长6.10%,预计2020年将超过11000亿元。
The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例:瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌:铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析,着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域,以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加,在宠物食品消费外,宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式,极大地推动了宠物产业链服务市场的发展。目前,如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧,新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例:如涵控股,若羽臣,珀莱雅,海澜之家,四季青市场,京东,淘宝,抖音。
其他提及企业/品牌:百草味,三只松鼠,洽洽食品,瑞百年,李子柒螺蛳粉,单身粮伙伴,信良记,高满堂,彩云海鲜,伊利,奈雪的茶,香飘飘,海底捞,幸福西饼,木屋烧烤,携程旅行,途牛,去哪儿,聪明你的旅行,周大福,金至诚珠宝,阿里,拼多多等。
2020年4月26日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商行业进行全面分析,分别针对食品、服装、化妆品、家电等直播电商的入局行业分析,以及对恰恰、珀莱雅等标杆品牌的典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响,直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商,大大利好直播电商发展。艾媒咨询分析师认为,传统电商推动了消费行为的线上转移,为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加,直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game.
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