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艾媒咨询|2020年中国在线音乐演出市场专题研究报告
在疫情影响和下线音乐平台多渠道布局地推动下,中国在线音乐演出市场规模快速发展,2020上半年中国在线音乐演出观看的用户规模已经突破8000万。疫情期间,在线音乐演出行业面临着机遇和挑战,如何更好地吸引、留存用户和探索盈利模式成为重中之重。目前中国在线音乐演出行业仍然是以免费模式为主,从而更好地吸引增量用户,挖掘潜在消费者,同时,平台也开始尝试通过在线音乐演出创新新演出模式、节目元素,宣传旗下新艺人等。免费模式之后下一步是探索在线音乐演出的付费模式,以真正实现在线音乐演出的产业化、专业化、规模化发展。iiMedia Research(艾媒咨询)数据显示,更多00后用户的表现出了对线上演出地喜爱,00后在线音乐演出用户TGI达109.7;同时64.6%的受访者表示在线音乐演出已成为其休闲娱乐的重要方式。未来,各在线音乐平台将继续整合资源,加紧布局。
Driven by the impact of the Covid-19 and the multi-channel layout of offline music platforms, China’s online performance market has grown rapidly. In the first half of 2020, the scale of online performances users in China has exceeded 80 million. During the epidemic, the online performance industry is facing opportunities and challenges. How to better attract and retain users and explore profit models has become a top priority. At present, China’s online performance industry is still dominated by the free model, so as to better attract users and tap potential consumers. At the same time, platforms also begin to try to innovate new performance modes and program elements and promote its new artists through online music performances, After the free model, the next step is to explore the paid model to truly realize the industrialization, professionalization and large-scale development of online performances industry. As the data of iiMedia Research showed, post-00 users show more love for online performances, and the TGI of post-00 online music performance users reached 109.7. Besides, 64.6% of the respondents said that online performances had become an important way of entertainment during the epidemic. In the future, online music platforms will continue to integrate resources and step up their deployment. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019酷我音乐《榜样阅读》社会影响研究报告
目前明星阅读类节目能通过多种渠道进行传播,其传播内容价值正面,且明星进驻进一步吸引粉丝观众,受众规模不断扩大。以《榜样阅读》为代表的明星阅读类节目,由于在主流价值传播和对社会影响方面具有重要意义,未来仍将保持较强活力。《榜样阅读》节目主要针对年轻人群,且节目嘉宾均为年轻粉丝占比高的优质青年偶像,能更好地对青少年人群发挥表率作用。通过明星朗诵的形式对优秀文化进行传播,能有效宣扬正面价值观。
At present, celebrity reading programs can be spread through a variety of channels, and the value of the content is positive, and inviting the celebrities for reading further attracts fans and the audience size continues to expand. The celebrity reading program, represented by “Bangyang Reading“, will remain strong in the future due to its significance in mainstream value propagating and social impact. As the data of iiMedia showed, the potential audience for celebrity reading programs in 2018 exceeded 300 million. 44.7% of the netizens surveyed expressed their preference for celebrity reading programs, among which the proportion of netizens who said they liked it was 10.3%. The proportion of respondents who expressed satisfaction with the celebrity reading program accounted for 81.0%. The Post 90s and 00s audience of “Bangyang Reading“ accounted for 90.2%. Among the interviewed audience of “Bangyang Reading“, 47.7% prefer to watch the episodes of their favorite celebrity. The “Bangyang Reading“ program aims at young people, and the celebrity attended on the shows are high-quality young idols with a high proportion of young fans, who can set a good example for the youth population. The propagation of excellent culture through the form of celebrity reading can effectively promote positive values and easily gain high social appraisal. The essence of celebrity reading programs is the propagation of excellent literary culture. As the celebrity guests have a high influence on young people, the program needs to pay more attention to its image and representative spirit in selecting guests. The trend of multi-channel fusion communication will be more obvious in future celebrity reading programs, and its application scenarios will be more extensive. -
艾媒报告 |2019中国在线音频市场研究报告
本报告研究涉及企业/品牌包括:人民教育出版社、新华出版社、阅文集团、晋江文学、喜马拉雅、蜻蜓FM、荔枝、中国联通、中国移动、中国电信、支付宝、微信支付、掌阅、应用宝、QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐
近年来在线音频平台大力发展知识付费,以喜马拉雅、蜻蜓FM为代表的在线音频平台打造了各种知识付费节,带来经济效应的同时创造了巨大的社会效应。iiMedia Research(艾媒咨询)数据显示,2018年在线音频用户规模突破4亿,增速达22.1%,相较于移动视频及移动阅读行业,呈现较快增速。超六成受访用户表示愿意付费成为在线音频平台会员,在线音频会员付费前景可观。
According to iiMedia Research, online audio users exceeded 400 million in size in 2018, with a growth rate of 22.1%. Compared with the mobile video and mobile reading industries,it shows a rapid growth rate. More than 60% of the respondents expressed their willingness to pay to become members of the online audio platform, while about 30% of the respondents expressed uncertainty. There is a promising prospect for online audio members to pay. iiMedia Consulting Analysts believe that with the further standardization of copyright content, more and more IP adaptation will emerge. Online platforms tend to be characterized, differentiated and subdivided, and business models become more mature and diversified.
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