电商行业报告合集(共29份)
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艾媒咨询|2024-2025年中国美妆行业发展现状与消费趋势报告
随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进,国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示,2024年中国消费者在购买化妆品时,最关注的因素是产品成分(58.8%)和产品功效(41.4%);超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起,化妆品市场规模不断扩大,消费者需求也在不断变化。未来,中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development. -
艾媒咨询|2021年11-12月中国直播电商行业运行数据监测双月报
本报告涉及的案例/品牌/企业:热度传媒、引力传媒、蜂群文化
随着各地政府直播电商扶持政策、直播电商基地打造和直播电商人才培养措施的落地,直播电商发展将迎来普及化大发展,低价策略也将在竞争激烈的直播电商市场中步入常态化,消费者无需过度集中于节日大促期间购物,消费行为将回归理性,大促热度或将有所降温。此外,在政策监管逐渐加强的情况下,一些既有头部主播也纷纷开始自我整改与调试。中小主播和品牌获得了更多的发展机会,将可能出现新主播在MCN机构、直播运营机构和新型直播平台等的加持下迅速崛起走红,进入头部席位。
With the implementation of local governments' support policies for live e-commerce, the construction of live e-commerce bases and the training measures for live e-commerce talents, the development of live e-commerce will usher in the great development of popularization, and the low price strategy will become normal in the highly competitive live e-commerce market. Consumers do not need to focus too much on shopping during the festival promotion, and their consumption behavior will return to rationality, Large heat promotion may cool down. In addition, with the gradual strengthening of policy supervision, some existing head anchors have also begun self rectification and debugging. Small and medium-sized anchors and brands have gained more development opportunities, and new anchors may emerge. With the support of MCN institutions, live broadcasting operators and new live broadcasting platforms, they will rise rapidly and become popular and enter the head seat. -
艾媒咨询|2021年中国烤鱼行业发展研究报告
本报告涉及的案例/品牌/企业:探鱼,半天妖,江边城外
iiMedia Research(艾媒咨询)数据显示,2021年中国烤鱼行业市场规模达1104.5亿元,较2020年上升13.8%。随着烤鱼餐饮逐渐在中国各城市普及,市场渗透率逐渐提升。国民向享乐型、发展型消费转变,进一步推动烤鱼市场增长。预计未来保持12%左右的增长率,2023年中国烤鱼市场规模将达1396.6亿元。调查数据显示,女性(57.0%)、新中产(64.3%)、青年(84.9%)是烤鱼市场消费主力军,以重视消费体验为导向的消费模式逐渐显现。艾媒咨询分析师认为,随着行业入局者增多,同质化的竞争将不断加剧,差异化的运营模式显得尤为重要。打造新消费模式,通过产品和服务创新,提升顾客的消费体验是未来发展趋势。
According to the data of iiMedia Research, the market size of China's grilled fish industry will reach 110.45 billion yuan in 2021, up 13.8% from 2020. With the popularity of grilled fish catering in Chinese cities, the market penetration rate is gradually increasing. The national to hedonic, development-oriented consumption change, further promote the growth of baked fish market. It is expected to maintain a growth rate of about 12% in the future, and the market size of Grilled fish in China will reach 139.66 billion yuan in 2023. According to the survey data, women (57.0%), new middle class (64.3%) and youth (84.9%) are the main consumers in the grilled fish market, and the consumption mode focusing on consumption experience is gradually emerging. iiMedia consulting analysts believe that with the increase of industry entrants, the homogenized competition will continue to intensify, and the differentiated operation mode is particularly important. It is the future trend to create new consumption mode and improve customer consumption experience through product and service innovation. -
艾媒咨询|2021年5-6月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例:上海家化,片仔癀,毛戈平,酵色Joocyee
数据显示,2021年1-5月,中国化妆品及洗护用品进口金额为649.8亿元,出口金额为107.2亿元;2021年618购物节的交易额再创新高,其中的美妆类目全网交易总额为5784.8亿元,同比增长26.5%。随着数字技术等高科技快速发展,人工智能、AR、大数据等技术开始逐步被应用到化妆品行业中,化妆品行业开始进入智能时代,应将化妆品和科技更好地结合与创新,从消费者需求出发,为用户带来个性化、智能化的服务。
According to the data, from January to may 2021, the import amount of cosmetics and toiletries in China was 64.98 billion yuan and the export amount was 10.72 billion yuan; In 2021, the transaction volume of 618 Shopping Festival reached a new high, of which the total online transaction volume of beauty category was 578.48 billion yuan, a year-on-year increase of 26.5%. With the rapid development of digital technology and other high technologies, artificial intelligence, AR, big data and other technologies began to be gradually applied to the cosmetics industry. The cosmetics industry began to enter the intelligent era. Cosmetics and technology should be better combined and innovated to bring personalized and intelligent services to users from the needs of consumers. -
艾媒咨询|2021年5-6月中国直播电商行业运行数据监测双月报告
本报告涉及的案例/品牌/企业:辛选,美腕,如涵
随着资本不断涌入,直播电商呈现新的加速态势,行业规模不断扩大。截止2021上半年,新注册的直播电商相关企业逾3.4万家,已超过2020全年的2.2万家。艾媒咨询分析师认为,随着私域流量的优势不断凸显,私域流量运营常态化将成为发展趋势。随着直播环境的变化,更多平台、主播以及商家意识到私域流量所带来的价值更大、转化率更高,只有掌握更多的私域流量,才拥有更大的可能性实现转型升级。
With the continuous influx of capital, live broadcast e-commerce has shown a new acceleration, and the scale of the industry has continued to expand. As of the first half of 2021, more than 34,000 live e-commerce related companies have newly registered, which has exceeded the 22,000 in 2020. IiMedia Consulting analysts believe that as the advantages of private domain traffic continue to emerge, the normalization of private domain traffic operations will become a development trend. With the changes in the live broadcast environment, more platforms, anchors and merchants realize that private domain traffic brings greater value and higher conversion rate. Only by mastering more private domain traffic can there be greater possibilities for transformation upgrade. -
艾媒咨询|2021Q1中国保健品及NMN市场研究报告
本报告研究涉及企业/品牌/案例:汤臣倍健,健合集团,同仁堂,雅本化学,金达威
iiMedia Research (艾媒咨询)数据显示,随着国家人均GDP的提升,消费者在保健食品消费理念和消费意愿上都发生了根本性的转变,保健食品在消费属性上将逐渐从可选消费品向必选消费品转变,预计2021年中国保健品市场规模将增至2708亿元。在新冠疫情影响下,国民保健意识加速觉醒,居民消费观念升级,对保健品需求增加,为保健品行业带来长期利好。此外,市场对抗衰老产品需求的提升推动了NMN成分产品的走俏,预计到2023年将会以近70.25%的增速攀升至270.13亿元。
As the data of iiMedia Research showed, with the increase of the country's per capita GDP, consumers' consumption concept and willingness of health food have undergone fundamental changes. The consumption attribute of health food will gradually change from optional consumer goods to compulsory consumer goods. It is estimated that the market scale of health food in China will increase to 270.8 billion yuan in 2021. Under the influence of COVID-19, the awareness of national health care has been speeded up, the consumption concept of residents has been upgraded, and the demand for health products has increased, which has brought long-term benefits to the health care products industry. In addition, the increasing demand for anti-aging products in the market has promoted the popularity of NMN products, which is expected to rise to 27.013 billion yuan with a growth rate of nearly 70.25% by 2023. -
艾媒咨询|2020年7-8月中国母婴行业运行及上市公司双月报告
本报告研究涉及企业/品牌/案例:汤臣倍健,巴拉巴拉,星辉娱乐。
在疫情影响下,母亲保健品的线上销量明显增强,2020年天猫618,孕产妇营养品同比增长了206%,叶酸同比增长了97%,如叶酸、燕窝等产品的需求市场将不断扩大。而在婴儿用品方面,家长越来越关注儿童的身心发育,重视玩具产品的益智功能,关注其趣味性和教育性。
Under the influence of the epidemic, online sales of maternal health products have increased significantly. In 2020, Tmall 618, maternal nutrition products increased by 206% year-on-year, and folic acid increased by 97% year-on-year. The demand for products such as folic acid and Edible Nest will continue to expand
. In terms of baby products, parents are paying more and more attention to the physical and mental development of children, paying attention to the educational functions of toy products, and paying attention to their fun and education
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