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艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒报告|2019年中国健身器材产业研究与发展趋势预测报告
本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle
在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。
Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands.
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