艾媒咨询|2020中国共享电单车安全管理专题研究报告
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本报告研究涉及企业/品牌/案例：青桔、美团、哈啰。
随着各大平台稳步推进投放布局，中国共享电单车规模不断扩大，2019年中国共享电单车数量已超过100万辆，收入规模达30亿元，预计2025年共享电单车投放车辆将超过800万辆，收入规模将达到200亿元。2019年到2025年的复合增长率将达到41.4%。自新强制性国家标准《电动自行车安全技术规范》发布以来，共享电单车行业也迎来发展机会，相较于民用电动车而言，共享电单车的安全优势逐步展现，安全管理建设体系也已逐步显现。在新基建理念引领下，5G基站建设、大数据中心、人工智能、工业互联网领域也将加速发展，伴随物联网技术的升级，中国共享电单车产业从硬件技术、服务体系上都将得到进一步智能升级、融合创新。随着共享电单车的社会接受度逐步提升，其用户规模也在不断扩大，iiMedia Research（艾媒咨询）调研数据显示，当前共享电单车用户对共享电单车的价值认可度逐渐提高，对于共享电单车行业的持续性发展，58.7%的受访用户持积极态度。这在一定程度上折射出行业发展仍有较大的提升空间。数据同时显示，近半数的受访用户在使用共享电单车服务时，主要考虑平台的收费标准、出行距离以及使用共享电单车的便捷度，而共享电单车的使用安全以及交通管制也纳入考虑范围。通过调研分析共享电单车平台，结果显示，在用户安全建设层面，青桔电单车、美团助力车以及哈啰助力车三大平台满意度较高，为车辆硬件技术安全性TOP3，基于出行领域的多年经验，三大出行巨头在用户安全建设体系上也相对完善。
With major platforms steady promoting the distribution of major platform, the scale of Shared motorcycles in China keeps expanding. In 2019, the number of Shared motorcycles in China has exceeded 1 million, with the revenue reaching 3 billion yuan. It is estimated that in 2025, the number of Shared motorcycles will exceed 8 million, with the revenue reaching 20 billion yuan. The compound growth rate from 2019 to 2025 will be 41.4 percent. Since the release of the new mandatory national standard "Safety Technical Specification for Electric Bicycle", the sharing e-bike industry has also gain opportunities for development. Compared with the civil electric bikes, the safety advantages of sharing e-bikes have been gradually revealed, and the safety management and construction system has also gradually emerged. Under the guidance of the new infrastructure concept, 5G base station construction, big data center, artificial intelligence and industrial Internet will also accelerate their development. And China's e-bike sharing industry will get further intelligent upgrading and integrated innovation in terms of hardware technology and service system. With the gradual improvement of the social acceptance of e-bike sharing, the scale of users is also expanding. As the data of iiMedia Research showed, the value recognition of e-bike users is gradually increasing. 58.7% of respondents hold a positive attitude towards the sustainable development of e-bike sharing industry. To a certain extent, this reflects that the development of the industry still has a large room for improvement. The data also showed that nearly half of the respondents mainly consider the charging standard of the platform, the travel distance and the convenience of using Shared bikes, while the use safety and traffic control of Shared bikes are also taken into consideration. Sharing platform for motorcycles, through the analysis of the research results show that In terms of user safety construction, the three platforms of Green orange bike, Mobike and Hellobike are highly satisfied, which are the TOP3 of vehicle hardware technology safety. Based on years of experience in the travel field, the three travel giants also have relatively perfect user safety construction system.
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