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艾媒咨询 | 2025-2028年中国情绪消费与宠物产业生态商机研究报告
中国宠物经济产业正快速发展,其核心驱动力在于消费升级背景下,宠物角色从“功能性动物”向“情感陪伴家庭成员”转变,叠加人口结构变化带来的陪伴需求提升,推动涵盖食品、医疗、美容、训练、保险、殡葬等环节的产业链不断延伸和升级,未来增长潜力巨大,是中国消费市场中极具活力的新兴“蓝海”。iiMedia Research(艾媒咨询)数据显示,2025年中国宠物经济产业规模达8114亿元,同比增长15.7%,预计到2028年有望突破11500亿元。
China's pet economy industry is developing rapidly. The core driving force lies in the fact that under the background of consumption upgrade, the role of pets is transforming from "functional animals" to "emotional companions for family members". Coupled with the increased demand for companionship brought about by changes in population structure, this has driven the continuous extension and upgrading of the industrial chain covering food, medical care, beauty care, training, insurance, funeral services and other links. The future growth potential is huge. It is a highly dynamic emerging "blue ocean" in China's consumer market. iiMedia Research data shows that the scale of China's pet economy industry reached 811.4 billion yuan in 2025, with a year-on-year growth of 15.7%. It is expected to exceed 1.150 billion yuan by 2028.
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