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艾媒咨询 | 2025年中国病毒防治产业发展状况及重点企业大数据监测报告
当前,全球病毒变异迭代加速,公共卫生防控常态化需求持续凸显,叠加中国生物医药技术创新升级与政策精准赋能,病毒防治产业正迎来新一轮发展机遇与调整周期。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国病毒防治产业发展状况及重点企业大数据监测报告》显示,2025年病毒防治产业集中度持续提升,营收前三名企业合计贡献TOP10整体营收的42.13%,研发投入累计投入达16.59亿元,头部引领效应凸显。细分领域中,以岭药业依托中药防治优势实现扭亏为盈,前三季度归母净利润实现10亿元,毛利率维持60%以上;华大基因深耕精准医学检测细分领域,前三季度营收规模超25亿元,市净率达2.29倍,展现出细分赛道的发展韧性。艾媒咨询分析师认为,2025年病毒防治产业处于调整转型期,研发创新、产品迭代及市场布局优化成为企业突破发展瓶颈、提升核心竞争力的关键,同时也将逐步筑牢公共卫生安全保障的产业根基,推动构建人类卫生健康共同体。
At present, the global iteration of virus variants is accelerating, and the demand for the normalization of public health prevention and control remains prominent. Coupled with the innovation and upgrading of China's biopharmaceutical technology and precise policy support, the virus prevention and control industry is ushering in a new round of development opportunities and adjustment cycle. According to the 2025 Report on the Development Status of China's Virus Prevention and Control Industry and Big Data Monitoring of Key Enterprises newly released by iiMedia Research, a world-leading third-party institution for data mining and analysis of the new economy industry, the concentration of the virus prevention and control industry continued to rise in 2025. The top three enterprises in terms of revenue contributed 42.13% of the total revenue of the top 10 enterprises combined, with a cumulative R&D investment of 1.659 billion yuan, highlighting the leading effect of head enterprises.
In the segmented sectors, Yiling Pharmaceutical turned losses into profits by virtue of its advantages in traditional Chinese medicine (TCM) prevention and control, achieving a net profit attributable to shareholders of listed companies of 1 billion yuan in the first three quarters with a gross profit margin maintained above 60%. BGI Genomics has deepened its layout in the segmented field of precision medical testing, recording a revenue scale of over 2.5 billion yuan in the first three quarters and a price-to-book ratio of 2.29 times, demonstrating the development resilience of the segmented track.
Analysts from iiMedia Research hold that the virus prevention and control industry is in a period of adjustment and transformation in 2025. R&D innovation, product iteration and optimization of market layout have become the key for enterprises to break through development bottlenecks and enhance core competitiveness. Meanwhile, this will gradually consolidate the industrial foundation for public health security and boost the building of a global community of health for all.艾媒咨询 | 2025年中国夜间用药市场发展状况与消费者行为调查数据
在消费观念升级与健康意识觉醒的双重驱动下,中国夜间用药市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国夜间用药市场发展状况与消费者行为调查数据》数据显示,2024年人均医疗保健支出为2547元。未来,随着科技进步带来医疗服务与产品的升级,中国人均医疗保健支出有望继续保持增长趋势。在2025年中国夜间用药消费者夜间购药药品种类中,感冒发烧药品占比31.22%,是所有药品中占比最高的。肠胃消化药品夜间购药占比第二,达到25.04%。整体来看,夜间购药以感冒发烧和肠胃消化等常见病症药品为主。在2025年中国夜间用药消费者夜间线上买药原因中,“夜间外出买药不安全”,达到63.51%。其次是“有些药品不好意思直接买/保护购药者隐私”,占比43.24%,说明夜间线上买药的安全性和隐私保护是夜间用药消费者的主要考虑因素。艾媒咨询分析师认为,未来中国夜间用药市场将呈现三大趋势:一是产品向天然成分、低副作用方向迭代,中药夜间用药市场潜力有望进一步释放;二是渠道融合加速,线上线下一体化的 “夜间健康服务圈” 将成为主流;三是智能化服务深化,通过 AI 问诊、智能药盒等技术提升用药安全性与便利性。企业需聚焦细分场景需求,加强产品创新与服务赋能,推动夜间用药市场向规范化、专业化方向发展。
Driven by the dual impetus of the upgrading of consumption concepts and the awakening of health awareness, the night-time medication market in China is undergoing a structural transformation. According to the latest "iiMedia Report | Survey data on the development status and consumer behavior of China's nighttime medication market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the per capita healthcare expenditure in 2024 was 2,547 yuan. In the future, with the upgrading of medical services and products brought about by technological progress, China's per capita healthcare expenditure is expected to continue to grow. In 2025, among the types of medicines purchased by Chinese consumers at night, cold and fever medicines accounted for 31.22%, which was the highest proportion among all medicines. The proportion of night-time purchases of gastrointestinal digestion drugs ranked second, reaching 25.04%. Overall, when purchasing medicine at night, the main focus is on common conditions such as colds, fevers, and gastrointestinal disorders. Among the reasons why Chinese consumers purchase medicine online at night in 2025, "It is not safe to buy medicine outside at night" accounted for 63.51%. The second is "Some medicines are too embarrassing to be purchased directly/protecting the privacy of the purchasers", accounting for 43.24%, indicating that the safety and privacy protection of online medicine purchases at night are the main considerations for consumers taking medicine at night. Analysts from iiMedia Research believe that the future night medicine market in China will present three major trends: First, products will evolve towards natural ingredients and low side effects, and the potential of the traditional Chinese medicine night medicine market is expected to be further released; Second, the integration of channels is accelerating, and the "nighttime health service circle" that integrates online and offline will become the mainstream. Third, intelligent services have been deepened, and the safety and convenience of medication have been enhanced through technologies such as AI consultation and smart medicine boxes. Enterprises need to focus on the demands of specific scenarios, enhance product innovation and service empowerment, and promote the development of the night medication market towards standardization and professionalization.
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