疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。

The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges.

本报告研究涉及企业/品牌/案例：齐家网，土巴兔，圣象，美心木门，大自然家居，尚品宅配，欧派，天猫，京东，苏宁易购，极客美家，抢工长，靓家居，构家，家装e站，全友家居，风林

iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模已达到3441.9亿元，预计2020年将超过4000亿元。艾媒咨询分析师认为，受到房地产调控的宏观因素调整，整体市场增长速度受到比较大的影响，整体市场竞争也将越趋激烈。经过几年发展，互联网家装的弊端暴露出来，平台服务质量同样受到广泛关注。同时，VR、AR等新技术的出现，则为互联网家装的多个环节提供了更多的可能性，也会为行业内的营销赋能。另外，三四线城市的消费群体规模庞大，生活水平的提高使得他们对家装的要求越来越高，借助互联网的易得性，下沉市场将会成为家装的新的增长点。

As the data of iiMedia Research showed, the scale of China Online Interior Decoration market in 2018 has reached 344.19 billion yuan, and it is expected to exceed 400 billion yuan in 2020. iiMedia Research Consulting Analysts believe that by adjusting the macro factors of real estate regulation, the overall market growth rate is greatly affected, and the overall market competition will become increasingly fierce. After several years of development, the drawbacks of Online Interior Decoration have been exposed, and the quality of service of the platform has also been widely concerned. At the same time, the emergence of new technologies such as VR and AR provides more possibilities for many links of Online Interior Decoration , and also gives marketing power to the industry. In addition, the consumption scale of the three or four tier cities is huge, and the improvement of living standards makes their demands for home decoration higher and higher. With the availability of the Internet, the sinking market will become a new growth point of Online Interior Decoration.

本报告研究涉及企业/品牌包括:爱空间、有住、一起装修网、万链、橙家、金螳螂家、美团点评、齐家、京东、天猫家装、土巴兔、墙蛙科技、宜居家装网、珂居网、家装360、美装、宅师傅、紫薯家装、房天下、我爱我家

随着人们生活水平的提高，大众对家居装修提出了更高的要求，特别是对家装的品质有了更高的期待。iiMedia Research(艾媒咨询)数据显示，2018年中国互联网家装市场规模已达到3441.9亿元，预计2019年将达到4338.2亿元，将保持较高的速度继续增长，在2020年将超过5000亿元。

　With the improvement of the living standard, the public have higher requirements for interior decoration, especially for the quality of interior decoration. As the data of iiMedia Research showed, the scale of online interior decoration industry in China reached 344.19 billion yuan in 2018, and will exceed 433.82 billion yuan in 2019. Pacing with the relatively higher growing speed, the scale will exceeded 500 billion yuan in 2020. As the data of iiMedia Research showed, 46.0% of the interviewed users think that the most serious shortage of online interior decoration service platform is numerous invisible items existing. The business model of online interior decoration industry is relying too much on price advantage to obtain customers, and has become an obvious disadvantage. In the new situation, the quality is the more significant core of competition, and the industry will enter the era of quality decoration. iiMedia Research analyst believes that quality interior decoration has higher requirements for design ability, construction ability, service ability and support ability. Online interior decoration platform should enhance its competitiveness under the new requirements.

随着齐家网上市及互联网巨头企业布局，互联网家装行业发展形势向好。iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模达3441.9亿元。由于家装属低频消费服务，消费者对其了解程度低。iiMedia Research（艾媒咨询）数据显示，63.2%的互联网家装潜在用户仅简单了解家装知识。互联网家装平台应降低潜在用户的认知成本，解决用户该部分痛点。

With the listing of Qijia and the Internet giant enterprises laying out on the market, the development situation of China online interior decoration industry is better. As the data of iiMedia Research showed, the scale of China online interior decoration market has reached 344.19 billion yuan. As interior decoration is a low-frequency consumer service, consumers have a low understanding of it. As the data of iiMedia Research showed, 63.2% of the potential online interior decoration users only know about home furnishing simply. Online interior decoration platforms should reduce the cognitive cost of potential users and to solve the paint points of the users.

iiMedia Research(艾媒咨询)数据显示，40.2%的受访用户直接进入互联网家装平台PC端，30.8%的受访用户通过APP端登录。互联网家装平台流量入口，主要集中在PC端进入、APP端登录、社交媒体入口等方式。当下，PC端仍为主流入口。艾媒咨询分析师认为，随着移动互联网的发展，用户更追求便捷进入家装平台以获取相关资讯和选择服务，移动端在各流量入口中的重要性未来有望进一步加强。

本报告研究涉及企业/品牌包括:齐家、爱空间、土巴兔、橙家、大自然家居、圣象、丰林集团、美心、欧派、尚品宅配、全友家装、博洋家纺、天猫家装、京东、构家、家装e站、靓家居、一起装修、大居网、极客美家、抢工长、好工长之家、蜗牛装修、惠装、悦装网、有住网、积木家

iiMedia Research(艾媒咨询)数据显示，2018年互联网家装市场规模预计超3000亿元;齐家、土巴兔与惠装装修分别以40.1%、29.2%与13.0%的流量份额在互联网家装品牌中位列前三。艾媒咨询分析师认为，互联网家装市场已初步显露头部效应，行业头部已汇集行业大量流量。当前各互联网家装平台正逐步完善自身产业生态，为用户打造家装一体化服务。

2017年9月13日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017上半年中国互联网家装市场研究报告》。数据显示，2016年中国互联网家装市场规模2103.7亿元，预计市场规模将保持高度增长，在2019年市场规模达到5941.2亿。

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国面板产业产销需求与投资预测分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国门锁行业市场前瞻与投资战略规划分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2021-2022年中国门锁控制器行业市场前瞻与投资规划分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。