全球领先的新经济产业第三方数据挖掘与分析机构
关于“*ST基础”的报告
艾媒咨询 | 2024年中国职业教育市场环境与用户行为调研报告
随着社会的快速发展与职场竞争的日益激烈,职业培训行业蓬勃发展。众多职场人士为了增强个人综合素质、提高与工作相关的技能水平,纷纷投身于各类职业培训之中。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国职业教育市场环境与用户行为调研报告》数据显示,在诸多职业培训领域中,专业性较高的行业尤为受到职场人士的青睐。具体而言,计算机类职业培训(23.60%)、机械与电工电子类(20.81%)、以及美容与保健类(20.34%)的参与率显著。同时,近九成的消费者倾向于定期参与职业培训,以持续提升个人竞争力。艾媒咨询分析师认为,在竞争激烈的社会环境中,通过参与职业培训来不断提升自我,无疑是职场人士追求进步与发展的上佳途径。因此,相关培训机构应紧密贴合市场需求,灵活开设多样化的职业培训项目,以满足不同行业、不同岗位职场人士的个性化学习需求。
With the rapid development of society and the increasingly fierce competition in the workplace, the vocational training industry is booming. In order to enhance the overall quality of individuals and improve the level of job-related skills, many professionals have devoted themselves to various vocational training. According to the latest "2024 China professional education market environment and consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, among many vocational training fields, highly professional industries are particularly favored by professionals. Specifically, computer vocational training (23.60%), mechanical and electrical and electronics (20.81%), and beauty and health care (20.34%) had significant participation rates. At the same time, nearly 90% of consumers tend to regularly participate in vocational training to continuously improve personal competitiveness. Imedia Consulting analysts believe that in a highly competitive social environment, continuous self-improvement through participation in vocational training is undoubtedly the best way for professionals to pursue progress and development. Therefore, the relevant training institutions should be closely aligned with the market demand, flexible and diversified vocational training programs to meet the personalized learning needs of professionals in different industries and different positions.艾媒咨询 | 2025年中国新能源汽车行业发展状况与消费行为调查数据
在全球汽车产业加速向电动化转型的浪潮中,中国新能源汽车行业凭借政策、技术和产业链等优势在全球市场中占据重要地位。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国新能源汽车行业发展状况与消费行为调查数据》显示,2024年中国新能源汽车市场规模为18.4千亿元,同比增长60.00%,2025年有望达到23.1千亿元。此外,2024年中国锂电池产业规模已达到17500亿元,2029年预计达到50372亿元。这表明中国新能源汽车市场已进入规模化、高速增长的新阶段。在锂电池等核心产业链的有力支撑下,中国新能源汽车行业不仅实现了量的突破,更在技术创新和成本控制上构筑起全球竞争优势。
中国消费者在选购新能源汽车时,最大续航里程与汽车安全性并列首要考量因素,均占36.55%;价格(36.44%)紧随其后,反映出用户对实用性能和用车成本的双重重视。在中国消费者认为最具发展前景的新能源汽车类型中,混合动力车以43.88%的认可度居首,显示出市场对成熟、实用型技术路线的青睐;纯电动与氢燃料车则各占39.39%,呈现出多元技术路线并进的消费期待。这些趋势表明,中国新能源汽车市场正步入更加理性、务实的发展阶段。消费者对技术路径的多元选择,预示着未来竞争格局尚未定型;而“续航+安全+价格”成为核心决策因素,则推动行业进入以真实需求为导向的“价值竞争”深水区,驱动全产业链持续优化技术与成本结构。
艾媒咨询分析师认为,未来中国新能源汽车行业将沿着“深化”与“拓展”两大主线演进。在技术层面,电动化将与智能化深度耦合,自动驾驶和智能座舱成为核心竞争领域;动力路线将呈现多元化,混动、纯电、氢燃料电池将在各自适用场景并行发展。市场竞争将从“量”的扩张转向“质”的较量,驱动产业链向高端化、全球化升级。
Amid the global automotive industry's accelerating shift towards electrification, China's new energy vehicle (NEV) sector has established a significant position in the global market, leveraging advantages in policy, technology, and the industrial chain. According to the latest "2025 China New Energy Vehicle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the scale of China's NEV market reached 1.84 trillion yuan in 2024, marking a year-on-year growth of 60.00%, and is expected to reach 2.31 trillion yuan in 2025. Additionally, the scale of China's lithium battery industry has reached 1.75 trillion yuan in 2024 and is projected to reach 5.0372 trillion yuan in 2029. These figures indicate that China's NEV market has entered a new stage of large-scale and rapid growth. Supported by the robust core industrial chain such as lithium batteries, China's NEV industry has not only achieved a quantitative breakthrough but also established a global competitive edge in technological innovation and cost control.
When choosing NEVs, Chinese consumers prioritize maximum driving range and vehicle safety equally, each accounting for 36.55%, followed by price at 36.44%, reflecting their dual emphasis on practical performance and cost of use. Among the types of NEVs that Chinese consumers consider to have the greatest development potential, hybrid vehicles lead with a recognition rate of 43.88%, indicating the market's preference for mature and practical technological routes; pure electric and hydrogen fuel vehicles each account for 39.39%, demonstrating a consumer expectation for the concurrent development of multiple technological routes. These trends suggest that China's NEV market is entering a more rational and pragmatic development phase. The diverse choices of technological paths by consumers imply that the future competitive landscape remains fluid; the fact that "range + safety + price" are the core decision-making factors drives the industry into a "value competition" deep water zone oriented by real demand, pushing the entire industrial chain to continuously optimize its technology and cost structure.
Analysts from iiMedia Research believe that China's NEV industry will evolve along two main lines in the future: "deepening" and "expansion". Technologically, electrification will be deeply integrated with intelligence, with autonomous driving and intelligent cabins becoming core competitive areas; power routes will diversify, with hybrid, pure electric, and hydrogen fuel cells developing in parallel in their respective applicable scenarios. Market competition will shift from "quantity" expansion to "quality" competition, driving the industrial chain towards high-end and global upgrading.
- 1
- 2
- 3
- 4
- 5
- 6
- 25