关于“*ST威尔”的报告
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艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告
本报告涉及的案例/品牌/企业：威尔仕，中田，超级猩猩，一兆韦德
数据显示，中国健身房行业市场规模近几年不断增长，预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人，渗透率为4.87%，而美国健身房会员的渗透率为19.0%，这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右，在全国总体的体育健身人口中，可能达到65%-70%的占比，承接这一部分受众群体的健身需求，将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future. -
艾媒报告 |2019年中国马拉松产业研究与用户分析报告
本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪
iiMedia Reserach（艾媒咨询）大数据监测显示，作为体育产业的重要环节，中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链，预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场，不同年龄、性别的用户表现出了差异性。未来，马拉松产业链将走向专业化、精细化，“马拉松+旅游”等新兴业态也将不断发展。
The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop. -
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