全球领先的新经济产业第三方数据挖掘与分析机构
关于“B2D”的报告
艾媒咨询 | 2025年中国GEO产业发展状况及重点企业大数据监测报告
近年来,生成式引擎优化(GEO)作为AI时代数字营销核心基础设施的战略定位日益明确,全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国GEO概念板块上市公司经营数据分析报告》显示,2025年中国AI大模型市场规模达495.39亿元,同比大幅增长68.40%,实现跨越式发展,而在AI大模型产业高速发展的带动下,GEO概念板块的行业格局也呈现出鲜明特征,2025年前三季度该板块营收前三的企业合计占据行业营收64.70%,行业营收集中度处于较高水平。艾媒咨询分析师据此指出,当前GEO市场格局已趋于稳固,头部企业的竞争优势正持续扩大。从板块内企业的发展特征来看,相关企业普遍布局广告、数字营销、内容制作等多个领域,既展现出较强的业务多元性,也形成了健康的营收结构;同时,企业营收规模与其发展阶段高度关联,头部企业多处于发展成熟期,具备显著的市场竞争力,这也进一步夯实了GEO作为AI时代数字营销核心基础设施的行业定位。
To clarify the strategic positioning of the Generative Engine Optimization (GEO) as the core infrastructure of digital marketing in the AI era, the latest report titled "Analysis Report on the Operating Data of Chinese GEO Concept-Related Listed Companies in 2025" released by iiMedia Research (a leading third-party data mining and analysis institution in the new economy industry) shows that the market size of AI large models in China will reach 49.539 billion yuan in 2025, with a significant year-on-year growth of 68.40%, achieving a leapfrog development. Driven by the rapid development of the AI large model industry, the industry landscape of the GEO concept sector also presents distinct characteristics. In the first three quarters of 2025, the combined revenue of the top three enterprises in this sector accounted for 64.70% of the industry revenue, and the industry revenue concentration was at a relatively high level. Analysts from iiMedia Research pointed out that the current GEO market landscape has become stable, and the competitive advantages of leading enterprises are continuously expanding. From the development characteristics of enterprises within this sector, related enterprises generally focus on advertising, digital marketing, content production, and other fields, which not only demonstrate strong business diversity but also form a healthy revenue structure. At the same time, the revenue scale of enterprises is highly correlated with their development stage. Headline enterprises are mostly in the mature development stage and possess significant market competitiveness, which further solidifies the industry positioning of GEO as the core infrastructure of digital marketing in the AI era.艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前,全球跨境电商已进入快速发展新阶段。数据显示,近五年中国跨境电商的进出口规模呈现增长态势,2019-2020年增长迅猛,近两年增长速度趋于平缓但总体规模仍逐年增加,2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升,外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切,为进一步推动跨境电商发展起到重要作用,新兴市场开拓有力。随着全球国家或地区网购习惯形成,其跨境电商市场发展潜力巨大,吸引大量中国电商企业布局,电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development.艾媒咨询|2022年中国跨境直播电商产业趋势研究报告
本报告涉及的案例/品牌/企业:Tik Tok、速卖通
2020年在疫情的冲击下,直播电商模式全面爆发,“直播+电商”的新零售业态加速兴起,不仅影响了人们的消费方式,也助推了企业拓展境内外市场。无论是中国还是海外,直播已成当下炙手可热的流量新风口。2020-2021年,国内外知名社交、电商、短视频平台纷纷加入跨境直播电商行业,将跨境直播电商推到了一个历史高度。中国跨境直播电商行业发展潜力大,中国应全面利用完善的工业生产制造体系以及华人优势等发展跨界直播电商行业。
In 2020, under the impact of the epidemic, the live broadcast e-commerce model broke out in an all-round way, and the new retail format of "live broadcast + e-commerce" accelerated, which not only affected people's consumption patterns, but also helped companies expand domestic and overseas markets. Whether in China or overseas, live streaming has become a hot new flow of traffic. From 2020 to 2021, well-known social networking, e-commerce, and short video platforms at home and abroad have joined the cross-border live broadcast e-commerce industry one after another, pushing cross-border live broadcast e-commerce to a historical height. China's cross-border live broadcast e-commerce industry has great potential for development. China should make full use of the perfect industrial production and manufacturing system and the advantages of Chinese people to develop the cross-border live broadcast e-commerce industry.艾媒咨询|2021全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例:敦煌网,阿里巴巴国际,考拉海购,小红书,Shopee,MercadoLibre
2021年5月18日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国的跨境电商进行了全面分析,对2B和2C产业的典型平台以及用户跨境购买情况进行了深度剖析,特别对东南亚、拉美等新兴地域进行了分析,并提出了趋势预判。
On May 18, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 Global and Chinese Cross-border E-commerce Operation Data and Typical Enterprise Analysis Research Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Sentiment and Public Opinion Data Monitoring System, the report conducts a comprehensive analysis of cross-border e-commerce in China, and analyzes the typical platforms of 2B and 2C industries and the cross-border purchases of users. In-depth analysis was carried out, especially for emerging regions such as Southeast Asia and Latin America, and trend predictions were put forward.艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例:敦煌网,阿里巴巴国际,考拉海购,小红书,shoppe,MercadoLibre。
其他企业/品牌:奥买家,京东全球购,速卖通,腾讯,蚂蚁金服,lazada,苏宁国际,京东国际,海豚家,KK馆,豌豆公主,洋码头,天猫国际,海囤全球等。
2020年5月29日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对跨境电商的行业发展和运营进行深度分析,通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析,以及用户的跨境电商购物行为调研,剖析中国跨境电商行业的当前状况,并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区,通过对全球总体态势的总结,预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为,疫情对跨境电商有一定的影响,但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈,并且已经开始从中国向东南亚、拉美等地区扩张,加上用户的消费态度变化,跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。
The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality.
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