艾媒咨询|2020年中国共享出行发展专题研究报告

本报告研究涉及企业/品牌/案例：美团出行、滴滴出行、曹操出行。

随着共享出行资本市场回归理性，资本对共享出行行业无止境投入的时代已经结束，近年行业融资事件及总金额均呈现下降状态，2019年，中国共享出行共发生26起融资事件，涉及金额为93.0亿元。面对结束野蛮生长阶段的市场，共享出行企业也与各界共同着手规范化、安全整改，成效也逐步显现。iiMedia Research（艾媒咨询）数据显示，69.0%的受访共享单车用户满意其规范化水平，68.1%的受访网约车用户表示信任目前网约车的安全保障措施。未来除了更加规范的市场运营，共享出行企业也将往区域化、智能化方向发展，通过精细化运营寻求盈利和正向循环。

With the return to rationality of the shared mobility capital market, the era of endless capital investment in shared mobility industry has come to an end. In recent years, the financing events and total amount in shared mobility industry have declined. In 2019, there were 26 financing events involving 9.3 billion yuan of shared mobility industry in China. In the face of the barbaric growth stage of the market, shared mobility enterprises also work together with other organizations to standardized and improve safety, and the results are gradually showing. As the data of iiMedia Research showed, 69.0% of the interviewed shared bikes users are satisfied with its standardization level. And 68.1% of the online car hailing users are confident with the current security measures for services. In the future, in addition to more standardized market operation, shared mobility enterprises will also develop in the direction of regionalization and intelligence, seeking profits and positive circulation through refined operation.