艾媒报告 |2019中国Vlog商业模式与用户使用行为监测报告

本报告研究涉及企业/品牌/案例：B站，腾讯、抖音、字节跳动、微博，Facebook,Instagram,Snapchat,YouTube,爱奇艺、优酷,微信，twitter,Reddit,Tumble

2019年，随着短视频人口红利和流量红利的消失，Vlog作为新的视频形式开始进入大众的视野。iiMedia Research （艾媒咨询）数据显示，2019年中国Vlog用户规模达到2.49亿人，未来Vlog行业市场规模仍将保持稳定增长态势。5G提速或将激发Vlog视频社交的巨大潜能，视频社交平台打造将依托产业布局，目前各家争相布局Vlog行业，但明星、网红等头部玩家地参与还未能引爆流量，Vlog发展前景仍需进一步观望。

In 2019, with the disappearance of short video demographic dividend and flow dividend, Vlog, as a new video form, began to enter the public's vision. According to iiMedia Research, the number of Vlog users in China reached 249 million in 2019, and the market size of Vlog industry will maintain a steady growth trend in the future. 5G speed-up may stimulate the huge potential of Vlog video social communication, video social platform building will rely on the industrial distribution, at present, various scramble to layout Vlog industry. However, the participation of stars, online celebrity and other leading players to participate in the failed to ignite traffic, the prospects for Vlog development still need to be further observed.