2019小红书社交电商平台舆情大数据监测报告

本报告研究涉及企业/品牌/案例：小红书

号称总用户数超2.5亿的小红书APP于7月29日晚因内容违规陆续在腾讯应用宝、华为等主流手机商城中下架，引发网友热议。这已非小红书今年第一次陷入舆情风波，为此艾媒舆情针对2019年小红书社交电商平台进行一系列舆情分析。

Xiaohongshu APP, which claims to have more than 250 million subscribers, stepped down from the shelves in the mainstream mobile phone malls of Tencent App Bao and Huawei on the evening of July 29 due to content violations, triggering a heated discussion among netizens. This is not the first time that Xiaohongshu has been caught in a public opinion storm this year. iiMedia has conducted a series of public opinion analysis on Xiaohongshu social e-commerce platform in 2019..

东南网架2021年第三季度报告

艾媒报告|2017-2018中国无人货架市场研究报告

iiMedia Research（艾媒咨询）数据显示，无人货架市场将迎来大幅增长，至2020年市场规模将达135.6亿元。艾媒咨询分析师认为，相比其他无人零售模式，无人货架更加贴近消费者，便利性也更加强，发展前景值得期待。当企业解决规模化配送问题，拓展商业盈利模式，将成为行业头部企业。

天下秀数字科技（集团）股份有限公司2021年第三季度报告

艾媒报告|2018-2019中国线下零售交易现金与网络支付行为状况调查

2018年12月，盒马鲜生因“拒收现金”被央行约谈。iiMedia Research(艾媒咨询)数据显示，预计2019年中国移动支付用户将超7亿人，中国移动支付交易规模将持续增长。在移动支付普及的情况下，部分商家“拒收现金”问题凸显。过半受访网民外出仍选择携带少量现金，银行卡绑定、支付平台操作成60后移动支付使用重要门槛。

As the data of iiMedia Research showed, it is estimated that China Mobile will have more than 700 million mobile payment users in 2019, and the scale of China Mobile payment transactions will continue to grow. In the case of the popularity of mobile payments, the problem of “rejecting cash” by some merchants is highlighted. More than half of the Internet users surveyed still choose to carry a small amount of cash, bank card binding, payment platform operation intoPost-60s mobile payment use important threshold.

艾媒报告丨2017年中国新零售行业白皮书

本报告研究涉及企业/品牌包括:盒马鲜生、缤果盒子、F5未来商店、食云集、猩便利、小麦铺、每日优鲜、蜜芽、美味生活、申通快递、中通快递、韵达快递、中国邮政、京东快递、鲜易、烟台冰轮、支付宝、微信支付、PayPal、VISA

2017年11月24日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017年中国新零售行业白皮书》。报告显示，2017年无人零售商店交易额预计达389.4亿元，未来五年无人零售商店将会迎来发展红利期，2020年预计增长率可达281.3%，至2022年市场交易额将超1.8万亿元。

艾媒报告 |2018-2019中国无人零售行业研究与商业投资决策分析报告

中国零售行业市场规模持续增长，2017年达到36.6万亿元。随着劳动力人口逐年减少和用工成本不断上涨，无人零售行业受到资本青睐，中国无人便利店市场规模2020年预计达到33亿元。此外，移动支付的普及和数字化工具在供应链的探索助力中国无人零售行业发展。

China's retail market continues to grow.China's retail market reached 36.6 trillion yuan in 2017.As the labor force decreases and labor costs are rising year by year,the self-service retail industry is favored by capital.China's self-service convenience store market is expected to reach 3.3 billion yuan in 2020.In addition,the popularity of mobile payment and the exploration of digital tools in supply chain assist the development of self-service retail industry in China.

艾媒咨询 | 2025年中国密室逃脱行业消费行为调查数据

密室逃脱作为一种新兴的线下娱乐业态，近年来市场规模不断扩大，其受欢迎程度持续攀升。消费群体也日益多元，市场正不断拓展受众边界。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国密室逃脱行业消费行为调查数据》数据显示，消费者更期待密室逃脱游戏带来的氛围体验，占比达到33.61%。同时，超过一半的密室逃脱消费者（58.40%）愿意向朋友推荐店铺和主题，这表明密室逃脱行业具有较强的口碑传播潜力。密室逃脱行业在技术创新、消费体验升级和市场拓展方面展现出巨大潜力，未来有望成为娱乐市场中的重要组成部分。但密室逃脱行业也面临一些挑战，如游戏类型和内容的同质化问题。消费者对游戏类型的多样化和内容升级有较高期待，商家需要在剧情设计和谜题难度上不断创新。
As an emerging offline entertainment business format, the market scale of escape rooms has been continuously expanding in recent years, and their popularity has been steadily rising. The consumer group has also become increasingly diverse, and the market is constantly expanding its audience boundaries. According to the latest "Survey data on consumer behavior in China's escape room industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, consumers are more expecting the atmosphere experience brought by escape room games, accounting for 33.61%. At the same time, more than half of the escape room consumers (58.40%) are willing to recommend the store and theme to their friends, which indicates that the escape room industry has strong word-of-mouth communication potential. The escape room industry shows great potential in technological innovation, consumption experience upgrading and market expansion, and is expected to become an important part of the entertainment market in the future. However, the escape room industry also faces some challenges, such as the homogenization of game types and content. Consumers have high expectations for the diversification of game types and the upgrading of content, and merchants need to continuously innovate in plot design and puzzle difficulty.

艾媒研报|科创板：2019年科创板受理企业及影子股分析研究报告

本报告研究涉及企业/品牌包括：科前生物、安翰科技、和舰芯片、容百科技、利元亨、江苏北人、天奈科技、睿创微纳、晶晨股份、贝斯达、华兴源创、微芯生物、特宝生物、国盾量子、虹软科技、世纪空间、光峰科技、福光股份、鸿泉物联、木瓜移动、优刻得、博众精工、创鑫激光、聚辰股份、海尔生物、天准科技、晶丰明源、申联生物、南微医学、美迪西、紫晶存储、苑东生物、恒安嘉新、乐鑫科技、龙软科技、杰普特、热景生物、瀚川智能、威胜信息、安博通、铂力特、视联动力、博瑞医药

2019年3月份科创板受理的企业包括：科前生物、安翰科技、和舰芯片、容百科技、利元亨、江苏北人、天奈科技、睿创微纳、晶晨股份、贝斯达、华兴源创、微芯生物、特宝生物、国盾量子、虹软科技、世纪空间、光峰科技、福光股份、鸿泉物联、木瓜移动等 2019年4月份受理的企业包括：优刻得、博众精工、创鑫激光、聚辰股份、海尔生物、天准科技、晶丰明源、申联生物、南微医学、美迪西、紫晶存储、苑东生物、恒安嘉新、乐鑫科技、龙软科技、杰普特、热景生物、瀚川智能、威胜信息、安博通、铂力特、视联动力、博瑞医药等，相应的重点影子股包括： TCL集团、华域汽车、天风证券、通化东宝、千方科技等。

In March and April 2019, the science and technology innovation board accepted the following enterprises: Wuhan Keqian Biology Co,Ltd, Ankon Technologies Co. Ltd, Hejian Technology (Suzhou) Co, Ltd, Ningbo Ronbay New Energy Technology Co, Ltd, Guangdong Lyric Robot Automation Co, Ltd, Jiangsu Beiren Robot System Co,Ltd, Jiangsu Cnano Technology Co, Ltd,Raytron Technology Co,Ltd,Amlogic (Shanghai) Co,Ltd, Shenzhen Basda Medical Apparatus Co,Ltd,Suzhou Hyc Technology Co,Ltd , etc. In April 2019, the science and technology innovation board accepted the following enterprises: Montage Technology Co, Ltd, UCloud Technology Co, Ltd, Bozhon Precision Industry Technology Co,Ltd, Shanghai Shen Lian Biomedical Corporation, Shanghai Bright Power Semiconductor Co, Ltd, Suzhou Tztek Technology Co,Ltd, Giantec Semiconductor Corporation, QINGDAO HAIER BIOMEDICAL CO, LTD. , MAXPHOTONICS Co, Ltd, Amethystum Storage Technology Co,Ltd , etc.

艾媒咨询 | 2025年中国线下KTV市场消费行为调查数据

随着线下娱乐业态的加速升级，KTV消费场景呈现多元化发展趋势，主要覆盖以智能点歌系统、沉浸式体验设备为代表的技术革新领域，以生日派对、企业团建为核心的社交聚会领域，以及结合餐饮定制、主题包厢等增值服务的复合消费领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国线下KTV市场消费行为调查数据》数据显示，56.34%的消费者选择线下KTV作为主要娱乐方式。在消费频率上，48.60%的消费者选择“偶尔”前往，而月均消费2-3次的群体占比达54.17%，反映出中低频次仍是主流。社交属性显著影响用户行为，51.81%的消费者偏好与朋友同行，6-10人规模的聚会占比最高（43.47%），显示其作为群体社交场景的核心地位。从消费偏好来看，44.86%的消费者选择2-3小时的黄金消费时长，单次消费集中在101-300元区间。曲库选择呈现代际特征，流行歌曲和90年代经典构成核心歌单，折射出消费者怀旧与潮流并存的消费心理。尽管41.25%的消费者将KTV作为娱乐放松的首选，但行业仍面临挑战。48.28%的消费者因“新兴娱乐方式增多”分流需求，同时40.42%的用户指出隔音效果差是最大痛点。硬件设施与环境优化成为首要改进方向。艾媒咨询分析师认为，行业需重点强化差异化竞争力：通过升级沉浸式音响设备、优化空间隔音设计提升体验，同时开发主题包厢、餐饮融合等增值服务以增强用户粘性。此外，针对年轻群体偏好灵活匹配时段定价策略，结合智能点歌系统优化歌单推荐算法，或将成为线下KTV突围新兴娱乐业态竞争的关键路径。
With the accelerated upgrading of offline entertainment formats, KTV consumption scenes show a diversified development trend, mainly covering the field of technological innovation represented by intelligent song on-demand systems and immersive experience equipment, the social gathering field with birthday parties and enterprise group construction as the core, and the composite consumption field combining value-added services such as catering customization and theme boxes. According to the latest "Survey data of consumer behavior in China's offline KTV market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.34% of consumers choose offline KTV as their main entertainment mode. In terms of consumption frequency, 48.60% of consumers choose to go "occasionally", while the group that consumes 2-3 times per month accounts for 54.17%, reflecting that the medium and low frequency is still the mainstream. Social attributes significantly affect user behavior, 51.81% of consumers prefer to walk with friends, and 6-10 people scale parties account for the highest proportion (43.47%), showing its core status as a group social scene. From the perspective of consumption preference, 44.86% of consumers choose 2-3 hours of gold consumption time, and a single consumption is concentrated in the 101-300 yuan range. The selection of the music library presents the characteristics of generations, and the popular songs and the classics of the 1990s constitute the core playlist, reflecting the consumer psychology of nostalgia and trend. Although 41.25% of consumers regard KTV as their first choice for entertainment and relaxation, the industry still faces challenges. 48.28% of consumers due to the "increase in emerging entertainment" diversion demand, while 40.42% of users pointed out that the poor sound insulation effect is the biggest pain point. Hardware facilities and environment optimization become the primary improvement direction. iiMedia Research believe that the industry needs to focus on strengthening the competitiveness of differentiation: by upgrading immersive audio equipment, optimizing space sound insulation design to enhance the experience, while developing value-added services such as theme boxes and catering integration to enhance user stickiness. In addition, for the young group preference flexible matching time pricing strategy, combined with the intelligent song request system to optimize the song list recommendation algorithm, or will become the key path for offline KTV to break through the emerging entertainment industry competition.