艾媒咨询 | 2026年中国及福建省专升本培训行业研究报告

在中国高考规模持续处于高位、本科录取率相对偏低的背景下，大量考生进入专科阶段学习。然而，随着高校毕业生数量持续攀升，就业市场结构性矛盾加剧，用人单位对学历门槛与专业素养的要求不断提高。这一局面下，专科毕业生面临的职业发展约束日益凸显，他们通过专升本实现学历跃迁与竞争力重塑的意愿显著增强。统招专升本作为全日制专科在校生获取全日制本科学历的唯一官方选拔通道，其配套培训需求亦随之扩容。
福建省作为全国本科录取率较低的省份之一，高考分流效应向专科教育阶段持续传导，进一步夯实了本省专升本培训市场的底层需求。近年来，福建专升本的整体录取率虽呈上行态势，但公办本科院校的资源稀缺性决定了高分段角逐依然白热化。在此情况下，能够前瞻研判政策走向、深度解构本省命题逻辑与评分体系的培训机构，更易在存量博弈中构筑专业壁垒；而能够系统性输出高分学员并保持稳定录取转化率的培训机构，则展现出更强的市场韧性。(《2026年中国及福建省专升本培训行业研究报告》完整高清PDF版共31页，可点击文章底部报告下载按钮进行报告下载）
In the context of China's continuously high scale of the college entrance examination and relatively low undergraduate admission rate, a large numbe

艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告

近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.