艾媒咨询｜2024年中国二手车行业消费者调研报告

在汽车市场快速增长的背景下，二手车市场作为其附属市场，其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国二手车行业消费者调研报告》数据显示，中国基本型二手乘用车交易量显著增长，从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间，中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为，在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下，中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development.

艾媒咨询｜2024-2025年中国微短剧市场及出海市场分析报告

微短剧作为中国新型的影视行业，在短视频产业持续发力的背景下日趋成熟，微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈，已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示，95.11%的受访者表示观看或接触过中国出海微短剧，多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为，中国微短剧出海将为中国影视企业带来更多的可能性和发展方向，寻找承载中国价值观念的主题立意，深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future.

艾媒咨询 | 2023-2024年中国互联网汽车金融发展专题研究报告

数据显示，2023年1-6月中国汽车销售量达1324万辆，同比增长9.8%，二手车交易量达877万辆，同比增长15.6%，汽车销售发展为互联网汽车金融提供坚实发展基础。中国汽车产业不断完善，新一代消费群体对金融和互联网服务接受程度更高，传统车企与新能源车企纷纷拓展汽车金融业务领域，互联网汽车金融行业规模有望实现进一步扩张。

艾媒咨询 | 2023-2024年中国汽车后市场分析与发展趋势研究报告

2022年中国汽车后市场行业规模达1.21万亿元。艾媒咨询调研数据显示，95.91%的汽车用户进行过汽车线上养护，随着中国新能源汽车的产销量和保有量的不断增长，将为中国汽车后市场的发展注入新的动力，汽车后市场行业将迎来多元化发展。

艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告

目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development.

艾媒咨询 | 2024年中国网约车产业运行状况与用户消费行为调研报告

随着网约车平台的普及和低门槛的就业因素，网约车越来越成为获取灵活就业收入的重要途径。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国网约车产业运行状况与用户消费行为调研报告》数据显示，中国共享经济市场规模经历了显著的增长，至2023年达到113123亿元。这一增长趋势反映了共享经济在中国的快速发展和市场潜力的释放。随着网约车等创新模式的涌现和市场环境的优化，共享经济将继续为中国经济贡献新的增长点。
艾媒咨询分析师认为，随着网约车服务在中国市场的快速普及和用户接受度的提高，中国网约车市场规模有望继续保持增长态势。
With the popularity of online car-hailing platforms and the low threshold of employment factors, online car-hailing has increasingly become an important way to obtain flexible employment income. According to the latest "China Ride-hailing Industry Operation Status and User Consumption Behavior Survey Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market scale of China's sharing economy has experienced significant growth, reaching 1,1312.3 billion yuan in 2023. This growth trend reflects the rapid development of the sharing economy in China and the release of market potential. With the emergence of innovative models such as ride-hailing and the optimization of the market environment, the sharing economy will continue to contribute new growth points to the Chinese economy.
Analysts from iiMedia Consulting believe that with the rapid popularization of online car hailing services in the Chinese market and the improvement of user acceptance, the scale of China's online car hailing market is expected to continue to grow.

艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告

随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028.

艾媒咨询 | 2023年中国露营经济市场运行监测报告

随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将依旧广阔。iiMedia Research（艾媒咨询）数据显示，预计2025年中国露营经济核心市场规模将上升至2483.2亿元，带动市场规模将达到14402.8亿元。

艾媒咨询 | 2023年中国速冻小吃食品消费趋势洞察研究报告

由于人们对方便、快捷、健康食品的需求不断增加，速冻小吃成为越来越多人的选择。预计未来几年，速冻小吃行业将继续保持快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国速冻小吃食品消费趋势洞察研究报告》数据显示，2022年中国速冻小吃市场规模达到191.3亿元，预计2023年有望突破200亿元。随着消费者对方便、快捷、健康食品的需求不断增加，以及冷链物流的进一步发展，速冻小吃市场仍将保持增长态势。

艾媒咨询｜2023-2024年中国机动车头盔行业商业前景分析报告

随着中国经济持续增长和城市化进程的加速，机动车已成为人们出行的主要方式之一。人们交通安全意识提高，机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注，相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示，2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来，中国头盔行业需求量急剧增长，2023年中国摩托车头盔市场规模达202.4亿元，并将保持稳定增长，预计到2025年，中国摩托车头盔市场规模将突破250亿元。消费者方面，超七成摩托车或电动车使用者表示经常或一直戴头盔，超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为，随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视，机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development.