全球领先的新经济产业第三方数据挖掘与分析机构
关于“二店率”的报告
艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028.-
艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。
2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact. -
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艾媒报告|2019全球及中国二手车行业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括：优信二手车、瓜子二手车、人人车、大搜车、淘车、东风日产、广汇汽车、58同城、赶集网、大众、腾势汽车、carmax、Gulliver、Mobile、AutoScout24、Carro、二手车之家、车王二手车、公平价二手车、弹个车、易鑫车贷、车置宝、精真估二手车。
利好政策、消费升级与市场需求驱动下，中国二手车行业快速发展，2018年中国二手车交易量达1382.2万辆，增速11.5%，二手车交易均价为6.2万元，相比2017年降低了4.6%。虽然2019年第一季度中国二手车交易增速减缓，但受限迁政策取消的影响，转籍比例与去年同期相比增长了8.0%。二手车市场凸显出地域性发展的特点，经济越发达地区，二手车交易量越大。二手电商平台发展势头强劲，网络二手车交易平台售买二手车的渗透率达75%。iiMedia Research（艾媒咨询）数据显示，对二手车话题最为关注的地区为广东省，近九成消费者通过二手车平台交易，第三方隐瞒事故信息是二手车交易主要问题。艾媒咨询分析师认为二手车将进入行业调整期，二手车市场将朝着更加透明、规范、多元化的方向发展。
Driven by favorable policies, consumption upgrades and market demand, China's second-hand car industry has developed rapidly. In 2018, the number of used cars in China reached 13.822 million, with a growth rate of 11.5%. The average transaction price of used cars was 62,000 yuan, which was lower than that in 2017. 4.6%. Although the growth rate of China's used car transactions slowed in the first quarter of 2019, the proportion of transfer restrictions increased by 8.0% compared with the same period of last year. The used car market highlights the characteristics of regional development. The more developed the economy, the greater the volume of used cars. The development trend of second-hand e-commerce platform is strong, and the penetration rate of used car trading platform on the sale of used cars reaches 75%. According to iiMedia Research, the most concerned area for second-hand car topics is Guangdong Province. Nearly 90% of consumers trade through used car platforms. Third-party concealing accident information is the main problem of used car transactions. Ai Media Consulting analysts believe that used cars will enter the industry adjustment period, and the used car market will develop in a more transparent, standardized and diversified direction. -
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