艾媒咨询 | 2026年中国酒店消费者卫生状况需求与服务评价调查报告

酒店卫生安全与消费者权益保护是影响酒店行业发展的核心议题，直接关联消费者入住体验与行业口碑。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国酒店消费者卫生状况需求与服务评价调查报告》显示，2026年中国酒店消费需求稳定，受访的酒店消费者中，过去一年入住3-5次的占比超五成，中档酒店成为主流选择（65.81%），商务出差与旅游度假是核心入住目的；消费者选择酒店时，卫生状况为首要考量因素，超九成消费者入住后会第一时间检查卫生，核心关注卫生间、床铺等高频使用区域。调研发现，酒店卫生问题仍较为普遍，床单污渍、毛巾异味、卫浴清洁疏漏等问题频发。超九成消费者对酒店床品清洁度存疑，近五成消费者经常自带床品入住。同时，消费者维权意识显著提升，超六成消费者曾就酒店卫生问题成功维权，但时间成本高、酒店推诿、举证难仍是主要维权阻碍；超九成消费者支持建立卫生黑名单、公示清洁记录等监管措施，对卫生可追溯服务的接受度较高。艾媒咨询分析师指出，当前酒店行业卫生管理的核心痛点集中在管理层重视不足、清洁流程不规范等方面，消费者对卫生透明度与监管力度的需求日益迫切。未来，酒店行业需强化卫生标准化建设，提升清洁流程透明度，完善卫生监管与维权机制；监管部门与OTA平台需强化监管责任，共同推动行业卫生水平提升，切实保障消费者合法权益，推动酒店行业高质量发展。
Hotel hygiene, safety, and consumer rights protection are core issues affecting the development of the hotel industry, directly influencing guest experiences and industry reputation. According to the latest "Survey Report on the Hygiene Needs and Service Evaluation of Chinese Hotel Consumers in 2026" released by iiMedia Research (a leading global third-party data mining and analysis agency in the new economy sector), China's hotel consumption demand remains stable in 2026, with over 50% of consumers staying 3-5 times annually. Mid-range hotels dominate as the mainstream choice (65.81%), with business travel and vacation tourism being the primary purposes for stays. When selecting a hotel, consumers prioritize hygiene conditions, with over 80% inspecting cleanliness immediately upon arrival, focusing on high-frequency areas such as restrooms and beds. The survey found that hotel hygiene issues remain widespread, with frequent problems such as stained bedding, foul-smelling towels, and inadequate bathroom cleaning. Over 90% of consumers doubt the cleanliness of hotel bedding, and nearly half often bring their own linens when staying. Meanwhile, consumer awareness of rights protection has significantly improved, with over 60% having successfully advocated for hygiene-related issues in hotels. However, high time costs, hotel deflection, and difficulty in evidence collection remain major obstacles to维权. More than 90% of consumers support measures like hygiene blacklists and publicized cleaning records, showing strong acceptance of traceable hygiene services. Analysts from iiMedia Research pointed out that the core pain points in the current hotel industry's hygiene management are concentrated in areas such as insufficient management attention and non-standardized cleaning processes. Consumers' demand for hygiene transparency and regulatory oversight is becoming increasingly urgent. In the future, the hotel industry needs to strengthen hygiene standardization, enhance the transparency of cleaning processes, and improve hygiene supervision and consumer rights protection mechanisms. Regulatory authorities and OTA platforms must strengthen their oversight responsibilities, jointly promote the improvement of industry hygiene standards, effectively safeguard consumers' legitimate rights and interests, and drive the high-quality development of the hotel industry.

艾媒咨询 | 2025年中国白酒行业发展状况与消费行为调查数据

随着消费理念升级，白酒市场呈现多元格局，涵盖品质消费领域，饮用偏好领域，以及商务宴请、文化收藏等社交场景领域。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国白酒行业发展状况与消费行为调查数据》数据显示，白酒行业发展迅速，2024年中国白酒行业规模以上企业累计完成产品销售收入达到8618亿元。2025年中国87.13%的消费者近一年内喝过白酒，且6-10年酒龄的消费者占比较多，显示出白酒较高的接受度和消费者较长的饮用历史。社交媒体以49.57%的占比成为了解白酒的主要渠道。购买方面，线下购买占比68.18%，其中酒类专营店/烟酒店占比57.92%，综合电商平台占比70.25%。朋友聚会是购买白酒的主要用途，消费者购买时最看重口感。40-49度、501-1000元价位的白酒更受消费者青睐。对于封坛酒，33.11%的消费者表示基本了解，30.54%的消费者因酒质有保证而购买，38.49%期望 3-5年内取酒饮用。艾媒咨询分析师认为，白酒企业应聚焦消费者对口感和品质的需求，优化线上线下购买渠道，关注中高端市场及封坛酒细分领域。
With the upgrading of consumption concepts, the liquor market presents a diversified pattern, covering the field of quality consumption, the field of drinking preference, and the field of social scenes such as business banquets and cultural collections. According to the latest survey Survey data of Chinese liquor industry development and consumption behavior in 2025 released by iiMedia Research,the world's leading third-party data mining and analysis institution for the new economy industry, and the cumulative product sales revenue of enterprises above designated size in China's liquor industry will reach 861.8 billion yuan in 2024. . a third-party data mining and analysis institution in the global new economy industry, 87.13% of Chinese consumers in 2025 have drunk liquor in the past year, and the 6-10 year old consumers account for a large proportion. It shows that liquor has a high acceptability and a long drinking history. Social media accounted for 49.57% as the main channel to learn about baijiu. In terms of purchases, offline purchases accounted for 68.18%, of which liquor stores/hotels accounted for 57.92%, and comprehensive e-commerce platforms accounted for 70.25%. Friends gathering is the main purpose of buying liquor, and consumers value the taste most when buying. 40-49 degrees, 501-1000 yuan price of baijiu is more favored by consumers. For Fengtanan wine, 33.11% of consumers said that "basic understanding", 30.54% of consumers because of the quality of the wine is guaranteed to buy, 38.49% expect to drink wine within 3-5 years. iiMedia Research believe that liquor companies should focus on consumers' needs for taste and quality, optimize online and offline purchase channels, and pay attention to the high-end market and Fengtan wine segments.

艾媒咨询｜2024年中国新春年菜消费市场研究报告

2023年中国年菜行业市场规模为1291.3亿元，同比增长81.0%。企业通过开发年菜新产品体系，营造新消费场景，市场呈现高速增长势头， 预计2024年中国年菜行业市场规模为1708.1亿元，2026年市场规模有望达2626.4亿元。随着现代化技术的发展及消费观念的改变，年菜演变成新兴零售商品，能节省制作时间，让消费者能够便捷食用。在保证食品安全、营养、美味的同时，年菜也注入时尚元素和创新思维，巧妙结合不同地域的菜式特色，紧随时代潮流推陈出新。“年菜经济”全产业链的互联互通，促进农产品稳产保供，利于引领春节消费“新食尚”，促成新消费欲望。目前，年菜市场仍处于蓝海阶段，行业有很大的扩容空间。市场整体呈现出快速扩张、需求旺盛的态势。未来，烹饪加工技术和冷链物流技术应用逐渐成熟，将带动年菜行业向标准化、规范化迈进。
In 2023, the market size of China's New Year dish industry will be 129.13 billion yuan, an increase of 81.0%. Enterprises through the development of New Year dish new product system, create a new consumption scene, the market shows a rapid growth momentum, is expected in 2024, China's New Year dish industry market size of 170.81 billion yuan, 2026 market size is expected to reach 262.64 billion yuan. With the development of modern technology and the change of consumption concepts, New Year dishes have evolved into new retail goods, which can save production time and allow consumers to easily eat. While ensuring food safety, nutrition and taste, the New Year cuisine also infuses fashion elements and innovative thinking, cleverly combining the cuisine characteristics of different regions and following the trend of The Times. The interconnection of the whole industrial chain of the "New Year vegetable economy" and the promotion of stable production and supply of agricultural products are conducive to leading the "new food" consumption during the Spring Festival and promoting new consumption desire. At present, the New Year food market is still in the blue ocean stage, and the industry has great room for expansion. The market as a whole is showing a rapid expansion and strong demand. In the future, the application of cooking processing technology and cold chain logistics technology is gradually mature, which will drive the New Year dish industry to standardization and standardization.

数据说|地摊经济：升温不能“发烧“

2020年 vol.07

华天酒店：2021年第三季度报告（更新后）

锦江酒店2021年第三季度报告

金陵饭店股份有限公司2021年第三季度报告

华天酒店：2021年第三季度报告

君亭酒店：2021年第三季度报告

艾媒咨询|2020中国智慧场景服务专题研究报告

本报告研究涉及企业/品牌/案例：航班管家，及刻，维智科技。

智慧场景是针对特定的场景，通过技术对用户定位所在场景进行实时感知，达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展，5G目前已建成70万个基站、终端连接数超1.8亿，2019年中国云计算市场规模达1334亿万元，增速38.6%，2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟，基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型，如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示，2019年，中国线下零售金额占社会消费品零售总额75%，线下消费仍然是国内居民的主流消费方式，蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准，新零售进一步推动线上线下一体化进程，助力打造智慧场景。

Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios.