艾媒舆情 |自如甲醛房事件舆情监测及分析报告

2018年8月31日，媒体曝出疑因自如长租公寓因租房甲醛超标，至一租客患白血病。艾媒舆情（yq.iimedia.cn）监测发现，事件刷屏令自如面临严重舆情危机，媒体、网民口碑短期内难恢复；舆论进一步发酵，牵连推高房价、租房贷、乱收费等行业其他问题，致长租公寓遭遇行业危机；甚至，事件引起社会各界对逾2亿租房人士的安全担忧，成为重要的企业社会危机事件。

艾媒报告|2019中国长租公寓市场现状调查与消费者行为监测报告

本报告研究涉及企业/品牌/案例：寓见公寓，朗诗集团，安歆集团，自如，万科泊寓、世联红璞，YOU+,旭辉领寓，相寓，青客，途家，窝趣，城家公寓，车库咖啡，顺为资本，58同城，魔方公寓，蘑菇公寓，蛋壳公寓

城市化发展令城市聚集了相对较多的流动人口，公寓租赁成为这一群体的必要需求;特别是白领阶层中，有43.0%的白领人士表示可以接受一直租房而不买房的生活方式。特别是一线城市的长租公寓市场已基本普及，北京、上海、广州和深圳的长租公寓入住率分别达到93.0%、89.0%、95.0%和96.0%。iiMedia Research(艾媒咨询)研究发现，长租公寓受到资本青睐，地产开发商、地产服务中介、互联网资本和酒店服务集团纷纷进驻长租公寓行业，形成泊寓、自如、YOU+国际青年等品牌，但彼此竞争激烈。艾媒咨询分析师认为，目前长租公寓行业仍处于多种运营模式并存的探索阶段，各大品牌暂时没有形成相对固定的市场格局，性价比是长租公寓下半场争夺的重点，服务和科技会成为长租公寓未来的重要发展方向。

　　Urbanization has caused the city to gather a relatively large number of floating populations. Apartment leasing has become a necessary demand for this group; especially among the white-collar workers, 43.0% of white-collar workers have expressed the possibility of accepting the lifestyle of renting a house without buying a house. In particular, the long-rental apartment market in first-tier cities has been basically popularized. The occupancy rates of long-term rental apartments in Beijing, Shanghai, Guangzhou and Shenzhen have reached 93.0%, 89.0%, 95.0% and 96.0% respectively. iiMedia Research found that long-term rental apartments are favored by capital. Real estate developers, real estate service agencies, Internet capital and hotel service groups have entered the long-term rental apartment industry, forming a brand of parking, free, YOU+ international youth. But they are highly competitive. iiMedia Research analysts believe that the long-term rental apartment industry is still in the exploration stage of multiple operating modes. The major brands have not formed a relatively fixed market structure for the time being. The price/performance ratio is the focus of the long-term rental apartment in the second half. Service and technology will become the important development direction of long-term rental apartments in the future.

艾媒报告 |2019年中国酒店行业发展监测与商业投资决策分析报告

本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店

2018-2019年，中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach（艾媒咨询）大数据监测显示，服务大众市场的比例达到92.6%，体现了酒店业服务大众消费的民生属性。这一时期，以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟，投资者应针对不同档次酒店的发展特点，考虑酒店对市场投入的差异策略等因素进行投资。

The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.

艾媒报告 | 2018上半年中国在线短租行业监测报告

iiMedia Research（艾媒咨询）数据显示，2018年用户规模将较去年增长83.0%至1.47亿人。在线短租平台的产品逐步升级，更加注重保障用户数据安全和房源真实性。中国在线短租行业格局未定，伴随国家政策鼓励和资本的相继入场，特色平台纷纷入局，在线短租市场将持续升温。

艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告

本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。

2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。

Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact.

艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告

本报告研究涉及企业/品牌/案例：携程，同程旅游，途牛，日光山谷，古北水镇，宋城集团，马蜂窝，众信旅游，去哪儿旅行，艺龙旅行，乐嘉体育，实宝来，四海一品，熊猫酒店，新派餐饮，天景稻香饮食，南岗喜宴，雅歌餐厅，滋粥楼，科尔海热，中青旅， TripAdvisor猫途鹰，百度旅游，驴妈妈旅游


2019年，政府工作报告提出“发展全域旅游，壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年，中国国内旅游人数55.4亿人次，入境旅游人数1.4亿人次，中国公民出境旅游人数1.5亿人次，保持增长态势。在与全域旅游结合的典型旅游产业中，冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017－2018冰雪季，中国冰雪旅游人数达到2.0亿人次；2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年，旅游产品逐渐从线下市场转移至线上市场。iiMedia Research（艾媒咨询）数据显示，2018年中国在线旅游市用户规模达3.6亿人，预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。


In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online.

海鸥住工：2021年第三季度报告

艾媒咨询 | 2025年中国洗浴服务消费市场调查数据

当前，中国洗浴服务消费市场正从单一清洁功能，向集休闲、社交、餐饮、养生于一体的复合型体验经济转型。消费者愈发注重洗浴服务的品质化与个性化，价格接受度稳步提升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国洗浴服务消费市场调查数据》显示，2024年中国情绪经济市场规模达23077.67亿元，预计2029年将突破4.5万亿元；此外，2024年中国O2O市场规模为33076.1亿元，同比增长18.7%，预计2028年中国O2O市场规模有望突破5.9万亿元。情绪经济升温推动洗浴场所升级为 “情绪疗愈空间”，O2O 的高速增长则打通高效获客与服务优化通道，双向赋能下行业线上线下融合进程持续加速。
在2025年中国消费者最常选择的洗浴场所类型中，综合型洗浴中心占比最高，达到40.27%；其次是高端洗浴会所，占比为23.94%。此外，在消费者必选的核心服务项目中，搓澡（含普通搓澡、特色搓澡）占比最高，达到55.70%。其次是桑拿/汗蒸，占比为48.32%。这表明，当前洗浴消费呈现“体验多元化”与“需求核心化”并存的特征。综合型洗浴中心因其一站式服务能力最受青睐，而搓澡、桑拿等传统项目作为“经典必选项”仍占据不可动摇的地位。未来行业需在丰富业态组合的同时，持续夯实核心服务的专业品质与体验升级。
艾媒咨询分析师认为，未来中国洗浴服务行业将朝着健康化、智能化、多元化方向深度发展，从单一清洁功能转向综合休闲体验。健康养生成为核心，会融合中医理疗、水疗等专业服务，满足消费者保健需求；科技赋能持续深化，智能预约、大数据个性化推荐等技术会提升服务效率与体验；同时，行业跨界融合加速，结合餐饮、亲子、社交等场景打造“洗浴+”模式，还会融入地方文化打造特色体验，成为都市人群休闲社交的重要选择。
At present, the Chinese bath service consumption market is transforming from a single cleaning function to a composite experience economy integrating leisure, socializing, dining, and health preservation. Consumers are increasingly emphasizing the quality and personalization of bath services, and their price acceptance is steadily increasing. According to the latest "2025 China Bath Service Consumption Market Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the scale of the Chinese emotional economy market reached 2,307.767 billion yuan in 2024 and is expected to exceed 4.5 trillion yuan by 2029. Additionally, the scale of the Chinese O2O market was 3,307.61 billion yuan in 2024, growing by 18.7% year-on-year, and is projected to exceed 5.9 trillion yuan by 2028. The warming of the emotional economy is driving bath places to upgrade into "emotional healing spaces", while the rapid growth of O2O is opening up efficient customer acquisition and service optimization channels. Under the dual empowerment, the process of online and offline integration in the industry is continuously accelerating.
Among the types of bath places that Chinese consumers most frequently choose in 2025, comprehensive bath centers have the highest proportion, reaching 40.27%; followed by high-end bath clubs, accounting for 23.94%. Additionally, among the core service items that consumers must choose, scrubbing (including regular scrubbing and special scrubbing) has the highest proportion, reaching 55.70%; followed by sauna/hot steam, accounting for 48.32%. This indicates that the current bath consumption presents a coexistence of "diversified experiences" and "core demand". Comprehensive bath centers are the most favored due to their one-stop service capabilities, while traditional services such as scrubbing and sauna remain indispensable as "classic must-haves". In the future, the industry needs to enrich its business combinations while continuously enhancing the professional quality and experience upgrade of core services.
Analysts from iiMedia Research believe that in the future, the Chinese bath service industry will deeply develop in the directions of health, intelligence, and diversification, shifting from a single cleaning function to a comprehensive leisure experience. Health preservation will become the core, integrating professional services such as traditional Chinese medicine therapy and hydrotherapy to meet consumers' health care needs; technological empowerment will continue to deepen, with technologies like intelligent reservation and big data personalized recommendations enhancing service efficiency and experience; at the same time, the industry's cross-border integration will accelerate, creating "bath +" models by combining with dining, family, and social interaction scenarios, and integrating local culture to create distinctive experiences, becoming an important choice for urban residents' leisure and social interaction.

网宿科技：2021年第三季度报告

艾媒报告|2018-2019中国共享经济行业全景研究报告

本报告研究涉及企业/品牌/案例：滴滴，摩拜，神州，易到，自如、爱彼迎、途家，Wework、ATLAS 寰图，街电，闲鱼、转转，瓜子二手车，人人车，爱回收，美团跑腿，知乎，果壳，丁香、微医，青桔单车，哈啰出行，摩拜单车，ofo，首汽约车，滴滴出行，嘀嗒出行，曹操出行，神州专车，驾呗，联动云租车，GoGun出行

随着中国经济的转型升级，共享经济凭借互联网技术的优势及政策红利成为社会经济发展新动能。2018年中国共享经济参与人数超过7.6亿人，其中作为服务提供者的约7500万。共享经济涉及领域广泛，从出行、住宿等生活服务领域向工业制造、农业等生产领域持续扩展，共享单车、共享充电宝、共享住宿等等共享方式都是共享经济的产物。iiMedia Research（艾媒咨询）数据显示，2019中国网民对共享经济产品使用的满意度普遍较高，非常满意以及满意的用户占比合计超过五成，共享经济经过较长时间的发展，获得了大部分用户的认可。未来随着共享经济模式逐渐成熟，围绕企业B端服务以及5G技术的应用将成为新的发展方向。

With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction.